[November 13, 2009]

Real Pro Systems Introduces Real Pro Platinum™

SAN DIEGO --(Business Wire)-- Today, at the National Association of REALTORS (NAR) Annual Conference, Real Pro Systems (Booth #2910) introduced its Real Pro Platinum system for business-minded real estate agents and their teams. Real Pro Platinum is the first comprehensive online marketing and sales management system enabling agents to track and manage the entire business pipeline for all agents on the team. From initial awareness and lead generation all the way through to closed deals, agents and teams can optimize their businesses by focusing their efforts where the return will be the highest.

Real Pro Platinum combines a powerful lead generation website system with team-wide business pipeline management, contact management and much more into a single system. Now, all key online business generation and management tools are consolidated in a single system, giving unprecedented visibility, insight and control, across the entire team.

Team leaders know the status of every lead, prospect and deal, no matter which agent on the team is responsible for it. Intelligent lead routing assigns incoming leads using sophisticated "if-then-else" routing decisions based on a number of lead criteria, including city, price range, and more. Unlike simple contact management systems, Real Pro Platinum tracks active prospects and deals separately from routine contacts and leads.

Agents receive lead notifications on their smart phones and can not only contact the lead at the touch of a button, they can actively manage lead and prospect details. The system accepts leads real-time from Real Pro Systems websites and stealth sites, as well as leads from other systems such as Number1Expert, TigerLead, BoomTown, and others.

"We dropped two other websites (including one custom site) due to the comprehensive nature of Real Pro Platinum," said Karen Jolley of the Buckley Jolley Real Estate Team in Brighton, MI. "It has taken our internet marketing and lead tracking to a new level. Among other things, we can now track and distribute leads much easier, help our team members take control of their business, and have consumer-friendly sites that potential sellers and buyers want to frequent. We no longer use our archaic spreadsheets to track our leads as we can now do that in Real Pro Platinum. This system saves time, money and helps us sell more homes." "In today's market, agents not only need more leads, they need visibility of what becomes of those leads and control of the sales process through to closure," said S. Caine O'Brien, general manager of Real Pro Systems. "By complimenting our well-known lead generation website systems with complete business pipeline management, we've leapfrogged existing CRM and contact systems by putting it all in a single system. Agents have already dropped overpriced lead generation systems because even our Beta software provided them better performance for well under half the price." Real Pro Platinum empowers each team member with their own business pipeline tools for managing leads, prospects and deals. The result is instant insight as to where business bottlenecks lie, whether initial lead flow, qualification process, or deal management.

Real Pro Platinum also incorporates a premium website, agent blog, online showing feedback system, as well as team-wide action plans and calendar function. The accompanying PlatinumLeads service provides cost-effective lead generation via pay-per-click advertising.

Today's announcement marks the general availability of Real Pro Platinum, following four months of Beta testing. Additional information is available at www.realprosystems.com.

Real Pro Systems' internet solutions enable agents to attract, engage and convert clients as never before. Web presence with search engine optimization, video, blogging, podcasts, listing syndication, custom content and more, Real Pro Systems' Web 2.0 technology provides a powerful competitive edge. To learn more, visit www.RealProSystems.com.

Real Pro Platinum™ is a trademark of Real Pro Systems, LLC Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6100076&lang=en

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