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Real Content Group Delivers Ford Motor Mobile Marketing CampaignJan 27, 2009 (Close-Up Media via COMTEX) -- The new Ford Flex is the feature vehicle in a mobile marketing campaign in the Dallas market, which rather than blanketing the masses, targets a multicultural demographic in barber shops and beauty salons. The campaign, running until the middle of February, is the first marketing campaign to integrate Real Content Group's branded mobile phone text channels (uVIP Text Channels) and event and retail based mobile kiosks (bCODE) that turn neighborhood barber shops and salons into a major automotive marketing destination. The modernized grass-roots campaign, which brings Ford directly into the community, assists Ford with building and retaining a mobile database of current and potential customers who they can offer exclusive lifestyle benefits and ultimately drive to purchase a Ford Flex from a DFW Ford dealer. The mobile marketing campaign includes Ford Flex test drives, celebrity appearances, a chance to win weekly prizes after signing up for the Ford Mobile uVIP Club and access to Ford sponsored events, including Dallas' red carpet Flex Your Style event in late February 2009. Real Content Group specializes in this more personal approach within each market to connect with consumers and ultimately report on marketing ROI back to brands. Real Content Group, a Los Angeles based company in the mobile marketing and digital entertainment industry, developed this campaign to assist Ford with changing the company's CRM (customer relationship management) process and to enhance all of Ford's experiential marketing efforts. "Prior to this campaign Ford has been using a physical card to develop their database of current and potential customers at events," said CEO of Real Content Group, John Huffman IV. "What we have done is mobilize this process by bringing our online registration, interactive text message channels and mobile kiosk technologies into the experiential marketing mix." ((Comments on this story may be sent to [email protected])) |