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Reader's Digest Association And Priceline Partner Network Announce Multibrand Online Travel Content AgreementNEW YORK, Aug. 11, 2015 /PRNewswire/ -- Reader's Digest Association (RDA), home to some of the world's largest, most trusted and iconic media brands, today announced an agreement with the Priceline Partner Network to integrate custom online travel centers into its flagship media properties. RDA is kicking off the agreement with Travel Centers located at www.rd.com/travelcenter on the Reader's Digest magazine website and at www.tasteofhome.com/travelcenter, on the Taste of Home magazine website (set to launch September 1), where consumers can access a robust collection of U.S. and international travel services from the Priceline Partner Network. "Our highly engaged, significant audiences have strong affinities for travel, with surveys showing that 70 percent of the RDA audience sees Reader's Digest as a credible source for travel information and a majority interested in purchasing travel services on our brand sites," said Leslie Dukker Doty, Reader's Digest Association Chief Marketing Officer. "Our partnership with Priceline Partner Network is a natural fit, creating a mutually beneficial bridge across two highly valued brands while bringing meaningful resources and content that further enhances our readers' lives." The vast array of travel services offered through the RD.com and TasteofHome.com Travel Centers include:
Taste of Home is the leading multi-platform producer of information on food, cooking and entertaining serving home cooks engaging media that captures the joy and comfort received from food made with love. Our content is available online at TasteofHome.com and via the Taste Digital Community, with more than 39 million monthly visitors*, making these sites top destinations for kitchen-tested recipes, how-to techniques, cooking videos and lively community forums. The same engaging content can be found in Taste of Home magazine, with a circulation of 2.5 million; Simple & Delicious magazine; top-selling bookazines; newsstand specials; popular cookbooks and via digital download on iPad, mobile apps and Kindle. About Reader's Digest About Reader's Digest Association Our portfolio of products includes our flagship magazine Reader's Digest; Taste of Home, the world's largest circulation food publication; The Family Handyman, America's leading source for DIY; and a suite of Enthusiast titles including Birds & Blooms, Country, Country Woman, Farm & Ranch Living, and Reminisce. For more than 90 years, we have simplified and enriched the lives of a passionate readership by discovering and expertly selecting the most interesting content in family, food, health, home improvement, finance, and humor. Reader's Digest casts a global footprint by providing products and services around the world through owned and licensed operations. Further information about the company can be found at www.rda.com. About Priceline Partner Network CONTACT: To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/readers-digest-association-and-priceline-partner-network-announce-multibrand-online-travel-content-agreement-300126169.html SOURCE Reader's Digest Association |