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ReachLocal ReachEdge Lead Conversion and Marketing Automation Software Wins in the Attribution & Analytics Category at LSA|15; Software Now Available for Additional WebsitesReachLocal Inc. (NASDAQ:RLOC), a leader in powering online marketing for local businesses, is now making its ReachEdge lead conversion and marketing automation software available for use with websites developed on other platforms. Addressing the top requested functionality in small business marketing automation software, ReachEdge software, the foundation of ReachLocal's total digital marketing system, is the only solution that lets local businesses track leads from all their marketing sources, capture and nurture leads, convert leads through automatic reminders, and understand all the data needed to get the most from their online marketing. "Our move to make ReachEdge available for any website is part of a larger strategy to ensure that online marketing is more accessible, transparent and easier for local businesses," said Sharon Rowlands, CEO, ReachLocal. "This announcement builds on the foundation of simplicity and transparency we've already established through the expert service we provide with our software and our enhanced reporting. We plan to continue to build on these efforts throughout 2015." Previously available only as a bundled offering with ReachLocal's responsive website offering called ReachSite (already aligned with recently announced changes in the Google (News - Alert) algorithm), ReachEdge works with a business's website and digital advertising efforts to identify the leads or calls that come in from SEO, social media, directories, display and other sources. The software's improved lead capture and identification tools provide all the information needed to understand how various campaign components are performing, driving more efficient conversion and campaign impact. ReachLocal's digital marketing experts ensure businesses get the most from the software by roviding one-on-one service and by leveraging the company's more than a decade's worth of experience to help businesses increase lead conversions in their online marketing campaigns. Award Winning Software On April 21, 2015, ReachEdge won the Local Search Association's second annual Ad to Action Awards in the category of attribution and analytics for its ability to best drive consumer actions (calls, clicks, store visits, etc.) for local businesses. The judging panel of notable experts, analysts, media and practitioners from across the local industry evaluated and selected finalists and winners within ten categories. Winners were announced at LSA's 2015 Annual Conference in Los Angeles, Calif., April 20-22, 2015. "ReachEdge software provides local businesses with the tools needed to measure ROI from all their digital marketing efforts, and does so with accessible, easy-to-use software and services," said Neg Norton, President of the Local Search Association. "ReachEdge offers analytics and reports that help local businesses maximize their campaigns, engage consumers and drive sales. These capabilities embody the spirit of the LSA Ad to Action Awards, and we're delighted to name ReachEdge the winner for attribution and analytics." New to the ReachEdge software is enhanced mobile functionality. Business owners using the ReachEdge mobile app for on-the-go access to their digital marketing campaigns are now notified of new leads through the app; previously they were only sent via text message. The unified portal helps businesses stay in front of their leads and manage them in one central location on their mobile device. Enhanced Lead Conversion Features ReachEdge software helps local businesses capture more leads, convert them into customers and understand which marketing tactics generate the most leads/customers and ROI. Its key features include:
Pricing and Availability The ReachEdge software is available in the U.S., Canada, Australia, the UK, Brazil and New Zealand and will be generally available in May in the Netherlands, Germany and Austria. In North America, ReachEdge + ReachSite is USD $299 per month and the standalone ReachEdge software is priced at USD $149 per month. For pricing in other markets, please contact your local ReachLocal sales office. About ReachLocal, Inc. ReachLocal, Inc. (NASDAQ: RLOC) helps local businesses grow and operate their business better with leading technology and expert service for our clients' lead generation and conversion. ReachLocal is headquartered in Woodland Hills, Calif. and operates in four regions: Asia-Pacific, Europe, Latin America and North America.
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