[November 19, 2008]

ReachLocal Launches in Western Europe With Office Serving the United Kingdom

LONDON, Nov 19, 2008 (MARKET WIRE via COMTEX) --
ReachLocal Inc. (http://www.reachlocal.co.uk), a leading global
provider of local online marketing solutions for small- to
medium-sized businesses (SMBs), announced today it has begun offering
online advertising services in the United Kingdom by launching
ReachLocal UK Ltd., headquartered in London.
Using a national and proprietary team of Internet Marketing
Consultants (IMCs), ReachLocal allows SMBs to drive customer leads
from major search engines to their phone with a simple, scalable,
automated and transparent Internet advertising solution. ReachLocal
creates and optimizes search campaigns against one budget that links
businesses' online advertising spend to their offline sales
activities. This provides true advertising return-on-investment
transparency and optimization through its technology platform.
"Our technology drives qualified leads from the Internet to the phone
because local businesses value a customer's phone call over a website
visit as it converts better to a sale," said John Mazur, Managing
Director of ReachLocal UK. "In a down economy a local business's
potential customers are doing ever more research on the Internet
before they make buying decisions. It's essential that a business
follow customers to where they are searching online. Plus,
ReachLocal's solution allows our advertisers to know exactly how its
advertising spend is converting to sales."
Research firm eMarketer reports that while the economic downturn was
bringing down the total advertising spend in the UK, online
advertising actually grew to GBP 1.7 billion in the first half of
2008, which is a 21 percent increase from the first half of 2007.
Paid search advertising accounts for GBP 981 million, or 58 percent,
of the total GBP 1.7 billion spend. In spite of the recessionary
climate, eMarketer anticipates that paid search advertising in the UK
will grow to nearly GBP 3 billion by 2012.
Harry's Carpets in Farringdon is among the first local businesses
advertising with ReachLocal UK to take advantage of the consumer
shift from offline to online search. In just over two months Harry's
Carpets received over 100 calls and over 150 submitted online
estimate forms, while reporting a 60 percent sales closing rate.
"I have always advertised through traditional media such as the
newspaper and phone book. ReachLocal's Internet Marketing Consultants
have not only educated me on online advertising, but also advised me
how best to convert leads into sales," said Andrew Oates, proprietor
of Harry's Carpets. "We dived in at the deep end with ReachLocal and
the response has been incredible. In fact, it transformed us from
being very quiet to being very busy."
ReachLocal currently provides paid search advertising through Google,
Yahoo!, MSN and other search engines to over 12,000 local businesses
in over 30 markets around the world, including the UK, US, Canada and

Australia. Located at 2 Queen Caroline St., Hammersmith, London,
businesses may call ReachLocal on 0203 178 6956 or visit
http://www.reachlocal.co.uk.
About ReachLocal Inc.
ReachLocal UK Ltd. is a wholly-owned subsidiary of ReachLocal Inc.
(http://www.reachlocal.com). ReachLocal is a leading provider of
local online marketing solutions for small- and medium-sized
businesses. Through its patent-pending technology and proprietary
team of Internet Marketing Consultants (IMCs), ReachLocal helps SMBs
drive customer leads from major search engines to their telephone
with a simple, scalable, automated and inexpensive platform.
ReachLocal creates these search campaigns with one budget that links
businesses' online advertising spend to their offline sales
activities, which provides true advertising ROI transparency through
its ability to track and analyse campaigns. ReachLocal makes
available to advertisers over 98 percent of the major search engine
landscape through alliances with Google, Yahoo! and MSN. Founded in
2004, ReachLocal is a privately held U.S. corporation backed by
VantagePoint Venture Partners, Rho Ventures and Galleon Crossover
Fund and is led by Zorik Gordon, its Chief Executive Officer. The
company is headquartered in Woodland Hills, California with offices
located throughout the United States; Sydney and Melbourne,
Australia; Toronto, Canada; and London, UK.

Press Contact:
David Glaubke
Director of Corporate Communications
ReachLocal, Inc.
0203 178 6956 London
(818) 936-9908 Los Angeles
(818) 804-0383 mobile
Email Contact

SOURCE: ReachLocal Inc.
http://www2.marketwire.com/mw/emailprcntct?id=5A40AF78113DAE8D

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