|[May 08, 2012]
RACO Wireless Helps M2M 'Go Global' Cost-Effectively with Embedded Multi-Mode IMSI SIM
NEW ORLEANS --(Business Wire)--
Wireless, a preferred machine-to-machine (M2M) provider for T-Mobile
USA, Inc., today announced that OnAsset
Intelligence has successfully deployed their industry-leading asset
tracking solution internationally using the embedded multi-mode
international mobile subscriber identity (IMSI) SIM developed by RACO
Wireless in collaboration with mobile security solution provider Giesecke
& Devrient (G&D), and T-Mobile USA, and Everything
Everywhere Limited, the UK's largest communications company.
Historically, M2M providers looking to expand their solution globally
have had two options - redesign and redeploy their application for use
in a specific country or region or allow the application to roam
internationally. However, those providers selecting the latter option
have had little visibility into and control over which global networks
were used or the transmission costs associated with roaming in different
countries, creating an opportunity that is ripe for excessive costs.
IMSI SIM from RACO Wireless enables M2M providers to keep just one
global stock-keeping unit (SKU). In participating regions of the world,
the SIM is smart enough to automatically select the least expensive
transmission rates possible, resulting in significant savings. For
OnAsset (News - Alert), whose wireless SENTRY
FlightSafe® and ContainerSafe®
products help global shipping companies track and monitor the location
and condition of high-value cargo, this means significant savings on a
"More and more, our M2M partners are looking to expand their application
beyond the U.S.; however, the lack of visibility into and control over
transmission costs where the device is located at any given time has
been a risk factor," said John Horn, president of RACO Wireless. "With
our embedded multi-IMSI SIM device, M2M applications can be easily and
cost-effectively deployed globally without any compromises. Bottom line,
this saves enterprises a lot of money and a lot of headaches in finding
the least-expensive way for devices to communicate information and data."
"The SENTRY FlightSafe device is the first wireless device approved for
use on commercial aircraft, and on any given day, the product could land
in any area of the world, but we weren't able to self-select which
ntwork the device was roaming on, causing us operational headaches and
wireless bills larger than we were comfortable with," said Adam Crossno,
president and CEO of OnAsset. "The embedded multi-mode IMSI SIM has been
a tremendous relief."
"Increasingly, we must look to provide our customers with cost-effective
and easy-to-use solutions that meet their global design requirements,
not just the specifications for U.S. deployment," said Jeremy Korst,
vice president, marketing at T-Mobile USA. "With the multi-IMSI SIM
solution, enterprises can reduce the time and cost for international
redesign and global distribution of their telematics, mobile health,
asset tracking or fleet management application."
"This strategic partnership with RACO Wireless allows Everything
Everywhere to offer our M2M customers device connectivity in the U.K.
and soon, Europe, with just one SIM, at local roaming rates," said Marc
Overton, VP of Wholesale & M2M, Everything Everywhere. "We know that
roaming costs are a concern for international players, and Everything
Everywhere's multi-IMSI capability means our customers can take their
business cross border without the need to negotiate multiple roaming
contracts to keep costs down - simplifying the whole business of staying
connected around the world."
"G&D recognizes the challenging logistic and cost objectives in the M2M
market and is working with mobile network operators and M2M service
providers to provide an operator-centric, standards-driven solution for
the provisioning of M2M services with our AirOn product line," said
Michael Kuemmerle, member of the Management Board and Group Executive of
Mobile Security at Giesecke & Devrient (News - Alert). "With AirOn, we serve as the
trusted provider for credentials management with a solution that allows
the operator to offer service flexibility to their customer base and
facilitates global distribution of a single product. We're making it
easier for mobile network operators to meet their customers' needs in
this emerging market."
The embedded multi-mode IMSI SIM is available from RACO Wireless.
About RACO Wireless
RACO Wireless (www.racowireless.com),
a subsidiary of RACO Industries (News - Alert) in Cincinnati, Ohio, and a T-Mobile
partner for 10 years, is a leading provider of wireless data solutions
to the machine-to-machine (M2M) industry. The company specializes in
delivering wireless data your way by making it easy for companies to
build, support and enhance wireless M2M applications. RACO Wireless can
assemble a flexible, end-to-end M2M wireless connectivity solution for
its partners - including delivering custom rate plans, tailored billing
solutions and customized wireless connectivity as well as helping them
brand their M2M applications and delivering 24/7 customer service -
within just hours or days. For more information, please visit http://www.racowireless.com/company/press.
About OnAsset Intelligence
OnAsset Intelligence Inc. is a leading provider of wireless devices and
software solutions focused on helping customers wirelessly locate,
track, connect, and manage fixed and mobile assets in real-time. The
company's M2M products and services include SENTRYTM wireless hardware
with its flagship product line FlightSafeTM for air cargo tracking and
ContainerSafeTM for shipping container security, its web-based Vision
PlatformTM and global wireless connectivity services. The company is
headquartered in Irving, Texas. For additional information on OnAsset's SENTRY,
products, please visit www.onasset.com.
About T-Mobile USA:
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless
operation of Deutsche Telekom (News - Alert) AG (OTCQX: DTEGY). By the end of the
fourth quarter of 2011, approximately 129 million mobile customers were
served by the mobile communication segments of the Deutsche Telekom
group - 33.2 million by T-Mobile USA - all via a common technology
platform based on GSM and UMTS and additionally HSPA+ 21/HSPA+ 42.
T-Mobile USA's innovative wireless products and services help empower
people to connect to those who matter most. Multiple independent
research studies continue to rank T-Mobile USA among the highest in
numerous regions throughout the U.S. in wireless customer care and call
quality. For more information, please visit http://www.T-Mobile.com.
T-Mobile is a federally registered trademark of Deutsche Telekom AG (News - Alert). For
further information on Deutsche Telekom, please visit www.telekom.de/investor-relations.
About Everything Everywhere
Everything Everywhere Limited is the company running two of the UK's
most famous brands - T-Mobile (UK) and Orange (UK). Owned jointly by
Deutsche Telekom and France Telecom respectively, Everything Everywhere
Limited is the UK's biggest communications company, with a combined
customer base of almost 28 million people and more than 720 retail
stores across the country. Everything Everywhere Limited plans to
transform the industry by giving customers instant access to everything
everywhere, offering the best value, best choice and best network
experience in the country.
About Giesecke & Devrient
Giesecke & Devrient (G&D) is a leading international technology provider
headquartered in Munich, Germany. Founded in 1852, the Group now has a
workforce of over 10,000 employees and generated sales of EUR 1.7
billion in fiscal 2010. 61 subsidiaries and joint ventures in 32
countries ensure customer proximity worldwide. In all its markets, G&D
is a global leader and pioneering innovator in the production and
processing of banknotes and banknote paper, security documents,
identification systems and smart card-based solutions. As an end-to-end
provider of mobile security applications, G&D develops and sells
hardware, software, and services for banks, mobile network operators,
public transportation companies, business enterprises, and OEM. For more
information, please visit: www.gi-de.com.
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