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QuestionPro Launches ''ContactPro'' -- Email Marketing Service
SEATTLE --(Business Wire)-- QuestionPro (www.questionpro.com), a leader in online survey hosting and delivery since 2002, today announced it has launched a new email communications and marketing service called ContactPro (www.contactpro.com). The service allows even novices to create and manage email lists for newsletters, special offers and surveys.
"What began as a way to help our QuestionPro.com survey customers manage the distribution of links to hosted surveys has evolved into a commercial scale email marketing service," said Vivek Bhaskaran, co-founder and CEO of QuestionPro. "With ContactPro, users can further extend their communications with their customers and subscribers, deepening the relationship and paving the way for greater sales."
It's no secret that companies are increasingly turning to email marketing in an effort to drive sales. According to the Direct Marketing Association, the return on investment (ROI) for email marketing is $57.25 for every dollar spent, whereas the ROI of all non-email online marketing is $22.52, less than half. And according to Jupiter Research, by 2010 email marketing will be more than a $1 billion business, with about 47 percent of expenditures going for "retention" and 53 percent going for "acquisition."
The challenge has been in the mid-market, where many companies and organizations don't have either technical or marketing expertise to launch and manage and email system. ContactPro, designed with the same elements of simplicity and features as its companion service QuestionPro, now makes it easy for anyone to manage email communications.
Key features include:
-- Simple Design Interface: ContactPro offers a WYSIWYG (What You See Is What You Get) Rich Text Editor to create professional-looking emails including images, links, and your own custom look and feel. No programming or HTML skills are required.
-- Pre-formatted HTML Templates: for those users who don't have design or programming skills but who want a professional look, ContactPro offers HTML Templates for a variety of purposes, such as newsletters, special offers, etc. There are more than 50 design options from which to choose. The templates also include stock images.
-- List Management: ContactPro automatically keeps track of bounced, and unsubscribed email addresses. When sending out email campaigns, ContactPro will Automatically find Duplicates, Track and Notify invalid email addresses. Users can create as many different mailing lists as they want.
-- Reports & Analytics. ContactPro tracks virtually every metric for sent emails, including: Open and Click Rates, Click-to-open Rates, Bouncebacks and Unsubscribes. It also shows how the different click-through and open rates vary by different domains.
Pricing & Availability
ContactPro is available immediately via the ContactPro.com website. Users can sign up for a free account, which includes up to 100 emails sent per month. Registered non-profits may send up to 1,000 emails per month at no charge. Businesses are charged $15 per month for between 100 and 1,000 emails sent; $99 per month for 1,001-5,000 emails sent and $249 per month for between 5,001 and 15,000 emails.
"ContactPro has allowed us to more easily and frequently communicate with our subscribers," said Andy Liu, CEO of BuddyTV (www.buddytv.com), a leading entertainment content and community website which sends about 200,000 emails per month. "Our business is driven by eyeballs on the website -- and since using ContactPro we've been able to increase traffic to our website which has resulted in increased revenue."
About QuestionPro
QuestionPro, a leader in online surveys since 2002, offers user-friendly and affordable online tools that help businesses and organizations communicate with customers and prospects to gain key insights and drive sales. Its hosted online survey service (QuestionPro.com) allows for the easy and quick distribution and analysis of electronic surveys. QuestionPro offers the most advanced survey design and development capabilities possible via the Internet. Its email marketing service (ContactPro) makes it easy to create and manage email distribution lists to both attract and retain customers. Hundreds of market-leading companies have utilized QuestionPro's services for business initiatives.
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