[March 02, 2015]

PurePredictive Announces Dr. Karthik Balakrishnan, a Machine Learning and Data Science Leader, as Next Chief Executive of PurePredictive

PurePredictive (http://www.purepredictive.com), a provider of extreme analytics solutions, today announced that Dr. Karthik Balakrishnan will be adding CEO responsibilities to his current role as the President of PurePredictive.

Dr. Balakrishnan's appointment as CEO is part of an ongoing executive transition, which has been coordinated by the Board of Directors and the current Chairman and CEO, Justin C. Reber. As part of this transition, Mr. Reber will continue to be actively involved with the company as the Executive Chairman of the Board.

Mr. Reber said, "At PurePredictive, we have created some of the most innovative predictive technology and also put together a great team of brilliant minds in data science and software development. Karthik has been a phenomenal addition to the team, and in five short months as President,has revitalized our strategy, tightened execution, and helped transform the core technology stack supporting our patented intellectual property. A deep data science expert with great business acumen and tremendous vision, Karthik is the perfect candidate to lead PurePredictive into the future."

Before joining PurePredictive, Karthik Balakrishnan was a Senior Vice President in the Health Division of Verisk Analytics (VRSK), where he oversaw a 230% growth in the healthcare fraud detection business in two years. His extensive background in machine learning, data science and business leadership will be instrumental in the continued success of PurePredictive.

Said Dr. Balakrishnan, "The gap between the business need for predictive data science and the shortage of data science resources is immense and growing. By offering predictive solutions-as-a-service using patented IP, cloud-scalability, and disruptive automation, PurePredictive is uniquely positioned to help such businesses affordably benefit from extreme predictive analytics. I am thrilled to have the support of the board and my team in driving our innovation and business strategy in the service of this opportunity."

About PurePredictive, Inc.

PurePredictive transforms data-science constrained businesses into predictive-empowered enterprises through solutions based on proprietary predictive and prescriptive analytics. Leveraging cloud-scalability and patented IP for automating the discovery of highly accurate and reliable predictive models, PurePredictive solutions deliver business impact quickly, comprehensively, and affordably. PurePredictive transcends the current analytics paradigm of connect, collect, and visualize to discover, predict, and act. For more information about PurePredictive, visit www.purepredictive.com.

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