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Publicity Club of New England Honors Public Relations Excellence at the 45th Annual Bell Ringers Award Ceremony
[June 12, 2013]

Publicity Club of New England Honors Public Relations Excellence at the 45th Annual Bell Ringers Award Ceremony


BOSTON --(Business Wire)--

The Publicity Club of New England, the region's oldest not-for-profit public relations trade organization, today announced the winners of its 45th Annual Bell Ringer Awards competition. The awards ceremony, held on Monday, June 10 at the Boston Marriott Copley Place in Boston, Mass., honored public relations and communications professionals from more than 85 agencies and organizations across New England demonstrating superior excellence in public relations and communication initiatives.

Members of the Board of Directors of Publicity Club of New England prepare for the 45th Annual Bell ...

Members of the Board of Directors of Publicity Club of New England prepare for the 45th Annual Bell Ringer Award Ceremony (Photo: Business Wire)

The Platinum Super Bell Award, presented to the organization that executed the best communications campaign of the year, went to Rainier Communications for How to Crowd-Fund a Supercomputer: PR Blitz Drives Highest-Funded Hardware Kickstarter Project.

"We are so honored to have our campaign recognized as this year's Platinum Super Bell winner," said Steve Schuster, CEO, Rainier Communications. "This is just one example of the great work our team does on a daily basis. We wouldn't have been able to accept this award without their consistent hard work and dedication to each of our clients. We thank the Publicity Club for this prestigious award."

Platinum Super Bell finalists included Cone Communications, Rasky Baerlein Strategic Communications, Schwartz MSL Boston and 360 PR. The evening's top winners were Cone Communications with 11 awards, Schneider Associates with 10 awards and PAN Communications with nine awards.

In addition to recognizing the exceptional work of communications teams across the region, the Club honored Michal Regunberg, senior vice president, Solomon McCown, with the 2013 John J. Molloy Crystal Bell Lifetime Achievement Award for her significant achievements in the industry.

"I am humbled and honored to receive the Crystal Bell Lifetime Achievement Award," said Regunberg. "In doing so, I am making a note to self: Lifetime Achievement doesn't mean your career is over. It's a look back, not ahead."

The Club also presented two professional awards: the Striker Award and the Ringer Award. The Striker Award recognizes a practitioner who demonstrated an early love of the field, a dedication to their career and a superior work ethic. This year, Alex Parks of Fresh Ground was chosen as the recipient for excelling in the communications industry in a very short period of time and surpassing other newcomers in the organization and in the field.

The Ringer Award honors a practitioner who demonstrated steady and significant progress in impacting his or her agency, company or practice and the New England PR community since entering the field of public relations. This year, the award was presented to Meredith D'Agostino of 451 Marketing.

The Club continued its annual student scholarship program by awarding the 2013 William Cavanaugh Student Grant to Boston University student Michael DeFilippis for his superior academic achievement.

The Bell Ringer Awards ceremony was emceed by Kennedy Elsey, co-host for Mix 104.1's morning show "Karson & Kennedy." For this year's charity auction recipient, Kennedy selected the Boston Area Rape Crisis Center (BARCC), which is committed to ending sexual violence through healing and social change.

The Publicity Club of New England would also like to thank Platinum Sponsor NAPS, Gold Sponsor PR Newswire; Silver Sponsors Business Wire, DS Simon, StatePoint Media and Synaptic Digital; and additional supporters Entertainment Cruises, Hailo, Lunchpail Productions and Rosie's Bakery.

About the Publicity Club of New England
Founded in 1949, The Publicity Club of New England is the region's oldest not-for-profit public relations trade organization. The Publicity Club strives to promote and encourage involvement in the communications industry and specifically the professions of public relations, promotions and marketing. Additional information about monthly Publicity Club programs, social and networking events, the "Bell Ringer" blog, up-to-date Job Bank and the 2011 Bell Ringer Awards Ceremony, including a complete list of last year's winners, can be found on the Club's Web site at www.pubclub.org.

About the Bell Ringer Awards
In 1969, on The Publicity Club of New England's 20th anniversary, the Bell Ringer Awards program was instituted to recognize public relations work which demonstrates excellence in creative planning and professional education and exhibits a high degree of success in reaching predetermined objectives. Open to all New England practitioners, the program symbolizes one of the greatest tributes in any field of endeavor - the recognition of superior performance by one's peers.

2013 Bell Ringers Awards
Winners List





Annual Report

Silver Bell       WGBH for the 2012-2013 Annual Report - WGBH: The Power of Public Media
Merit Award       May Institute for May Institute's Fiscal Year 2011 Annual Report
     

Brochure, Promotional Items, Direct Mail

Silver Bell       marlo marketing/communications for Dermelect Cosmeceuticals
Bronze Bell       Cone Communications for Lindt USA Auction Mailer Garners Support of 75 Celebrities; Raises More than $15K
Merit Award       RDW Group for Coalition to Bring Jobs to RI
     

Bylined Article

Gold Bell       Fresh Ground for Betting Big: Fresh Ground Introduces ProfitBricks (News - Alert) to Boston
Gold Bell       Racepoint Group for TechSmith: It's Never Too Late to Flip Your Classroom
Silver Bell       Version 2.0 for A Soapbox for Entrepreneurial Education
Bronze Bell       LaunchSquad for Is Anxiety About Our Wired Choices Misplaced?
Merit Award       Schneider Associates for Cod Pots
     

Community/Consumer Affairs Campaign

Silver Bell       InkHouse for Raytheon MathMovesU Pi Day Celebration
Bronze Bell       Cone Communications for Tully's Taste of Community Program
     

Corporate or Agency Blog

Silver Bell       InkHouse for Raytheon Professional Services Corporate Blog
Bronze Bell       marlo marketing/communications for m.blog by marlo marketing/communications
Merit Award       MassHousing for the MassHousing Corporate Blog
     

Crisis Communications Campaign

Gold Bell       Cone Communications for Protecting Brand Reputation from a Plant Closure
Silver Bell       CTP for Tackling Injury and Image: Pop Warner Takes Lead on Concussion Prevention in Youth Football
Bronze Bell       Schwartz MSL Boston for Helping National Grid Move from "Stuck in the Snow" to a "Company of Action"
Merit Award       KSV for Hurricane Sandy: Weathering the Storm with Social Media

Merit Award

      Massport for Boeing (News - Alert) Dreamliner Catches Fire at Boston Logan
     

Employee Communications Campaign

Merit Award       Mercer for Know Your Numbers Campaign
     

Feature or Commentary Placement: Magazine

Gold Bell       marlo marketing/communications for Island Creek Oyster Bar
Silver Bell       360 PR for Racing for Child Safety
Bronze Bell       CTP for The Spirit of Pinehurst No. 2
Merit Award       Schwartz MSL Boston for Taking the Guess Work Out of Weight Loss
     

Feature or Commentary Placement: Series

Silver Bell       CTP for Pop Warner Takes Lead on Concussion Prevention in Youth Football
Bronze Bell       360 PR for Commuters Use Peapod Mobile to Shop, Scan and Schedule Grocery Deliveries
Merit Award       Lois Paul and Partners for Lumension Patch Tuesday Commentary Drives Thought Leadership
     

Graphic Identity

Gold Bell       RDW Group for Coalition to Bring Jobs to RI
Silver Bell       Network Health for Network Health - Brand Refresh 2012
     

Investor/Financial Relations Campaign

Bronze Bell       Sharon Merrill for No Pipeline Needed - Crude-by-Rail Initiative Puts Global Partners on Track for Success
     

Marketing Communications Campaign

Gold Bell       360 PR for Re-introducing Wheat Germ, an Original Superfood, to the American Kitchen
Silver Bell       Cone Communications for Unstoppable Happiness: Northwestern Mutual's Fight Against Childhood Cancer
Bronze Bell       Weber Shandwick for L.L. Bean's 100th Anniversary Million Moment Mission Campaign to Get Kids Outdoors
Merit Award       Cone Communications for Lindt Gold Bunny Easter Program
Merit Award       Weber Shandwick for Office Zombie Campaign
     

Media Event

Gold Bell       Cone Communications for Lindt USA and Roger Federer Commercial Launch Event
Gold Bell       Rasky Baerlein Strategic Communications for Media Event for ARGO Medical Technologies
Silver Bell       360 PR for The Intersection of Art and Parenting
Bronze Bell       360 PR for The Ninja Cooking System Gets Cooking with Bloggers
Bronze Bell       Racepoint Group for ARM's (News - Alert) Cortex-A50 Series Launch and Annual TechCon Conference
Merit Award       Schneider Associates for Upromise New York Media Event
     

Multimedia Motivational Presentation

Gold Bell       RDW Group for Coalition to Bring Jobs to RI Video Loop
Silver Bell       Dana Farber Cancer Institute for We All Built Yawkey Video
Bronze Bell       Schneider Associates for Hebrew SeniorLife eBook "You and Your Aging Parents"
Merit Award       Mercer for New Hire Microsite
     

News Release

Gold Bell       Sharyn Frankel Public Relations for Sweet Success for 600lb. Gorillas
Silver Bell      

Lois Paul and Partners for Skyonic Funding News Release for Business Press Coverage

Bronze Bell       Ebben Zall Group for CarGurus Receives Close to 40 Media Hits
     

Online Magazine/Newsletter

Bronze Bell       360 PR for Adora Calcium "Women's Circle of Health" E-Newsletter
     

Organizational Identity Campaign

Gold Bell       Shift Communications for BA-DA-BA-BA-BA - The Community is Lovin' McDonald's
Silver Bell       360 PR for Meet the Mom Next Door: A New Study By The 360PR MomSquad
Bronze Bell       Shift Communications for Rethink Robotics: Public Relations Sensation
Merit Award       Cone Communications for Corporate Social Return
     

Photo or Graphic with Caption Placement

Gold Bell       CTP for Pinehurst's Thistle Dhu in Golf World
Silver Bell       PAN Communications for Saying "I Do" to Protecting the Big Day
Bronze Bell       Schneider Associates for Education First Event Photo in Rolling Stone
Merit Award       451 Marketing for The Sager Foundation (Rolling Stone)
     

Print Feature or Commentary Placement: National

Gold Bell       Cone Communications for Jiffy Lube and Cone Communications Help Drivers Leave Worry Behind
Silver Bell       PAN Communications for The Geeks Shall Inherit the Earth: ChoiceStream's Adweek Cover Story
Silver Bell       Schneider Associates for PAWS AP Feature Placement
Bronze Bell       Shift Communications for Are Fortune 500 Companies Socially Shy?
Merit Award       360 PR for A Sign of the Times: Ranger Rick for a New Generation
Merit Award       CTP for Pop Warner Takes Lead on Concussion Prevention in Youth Football
     

Print Feature or Commentary Placement: Regional Business Publication

Gold Bell       PAN Communications for The Bush Doctrine
Silver Bell       Duffy & Shanley for Navigant Credit Union Donates New Rescue Boat to Woonsocket Fire Department
Bronze Bell       CM Communications for Building a Press Profile For Del Frisco's Double Eagle Steak House General Manager Gregg Rinaldi
Merit Award       Lois Paul and Partners for Boston Globe Company Profile Story for AspenTech
     

Print Feature or Commentary Placement: Regional/General Interest Publication

Gold Bell       marlo marketing/communications for Eastern Standard Kitchen & Drinks
Silver Bell       MassHousing for MassHousing Story Placement Boston Globe
Bronze Bell       Rasky Baerlein Strategic Communications for Feature Article Placement for First Wind in The Boston Globe
Merit Award       Fleishman Hillard International Communications for The Boston Globe's Feature about Panera Cares Community Café Opening in Boston
     

Print Magazine/Newsletter

Silver Bell       University of Massachusetts Lowell for UMass Lowell Magazine for Alumni and Friends
     

Product/Service Launch: Business-to-Business

Silver Bell       Pardes Communications for Integrated Marketing Communications and PR Product Launch for ezBook
Bronze Bell       Shift Communications for Cylance Isn't Always Golden: Launching a New Start-Up
Merit Award       PAN Communications for PAN Communications Helps Valassis Launch
     

Product/Service Launch: Consumer Campaign

Gold Bell       PAN Communications for PAN Puts PicsArt on the Map
Silver Bell       PAN Communications for Ruckus Reader Launches App; Hits One Million Downloads in Two Weeks
Silver Bell       The Racepoint Group for The Conversation Project: Consumer Campaign
Bronze Bell       451 Marketing for Yankee Candle Man Candles
Merit Award       Fleishman Hillard International Communications for Houghton Mifflin Harcourt's Curious George App
     

Product/Service Launch: Healthcare

Silver Bell       Schwartz MSL Boston for Providing Much Needed Hope for HoFH Patients
     

Product/Service Launch: High-Tech Campaign

Gold Bell      

Rainier Communications for How to Crowd-Fund a Supercomputer: PR Blitz Drives Highest-Funded Hardware Kickstarter Project

Silver Bell       Version 2.0 for Bursting Onto the Consumer Apps Scene
Bronze Bell       Matter Communications for Custom SLR: ProDot Kickstarter Launch
     

Product/Service Publicity: Business-to-Business

Gold Bell       Savoir Media for Allied Minds' Historic Public-Private Innovation Partnership
Gold Bell       Shift Communications for Educating America on Location Intelligence: A Coast-to-Coast Coverage Campaign
Silver Bell       Version 2.0 Communications for Unveiling Next-Generation Panjiva
Bronze Bell       Mintz and Hoke for Legrand Health Care Campaign
Merit Award       Fresh Ground for Fresh Ground Fills in the Crack for ProfitBricks' Launch
     

Product/Service Publicity: Consumer Campaign

Gold Bell       360 PR for The Reinvention of Ranger Rick: Kids' Media Goes "Wild"
Silver Bell       Cone Communications for Ben & Jerry's Greek Frozen Yogurt Launch
Bronze Bell       360 PR for A Creative, Vitamin-Packed Approach to Re-launching Alberto V05
Merit Award       Fleishman Hillard International Communications for Panera Cares Community Café's Opening in Boston
Merit Award       marlo marketing/communications for SalonCapri
     

Product/Service Publicity: Healthcare

Gold Bell       Duffy & Shanley for Delta Dental of Rhode Island: Rhode Island's First Free Public Dental Clinic
Silver Bell       360 PR for Curbing Americans' Learning Curve about Learning Disabilities
Bronze Bell       Schwartz MSL Boston for Knowledge-and reimbursement-are power: NxStage Medical Highlights Barriers to Home Hemodialysis
Merit Award       Fully & By for From Bland to Bold: Adding Big Flavor to a Niche Medical Topic
     

Product/Service Publicity: High-Tech Campaign

Gold Bell       Schwartz MSL Boston for Collaboratively Promoting the Promise of Patient Monitoring Innovation Amid Competing Interests
Silver Bell       PAN Communications for Sense Networks - The New Face of Location-Based Advertising
Silver Bell       Shift Communications for Unplug, Don't Play: Security Flaws in UPnP
Bronze Bell       Racepoint Group for Egenera: A Post-Recession Turnaround Story
Merit Award       Shift Communications for zSpace: Taking Media to the Next Dimension
     

Public Affairs Campaign

Gold Bell       Rasky Baerlein Strategic Communications for The Defeat of Physician Assisted Suicide in Progressive Massachusetts
Silver Bell       Cone Communications for Green Mountain Coffee "Great Coffee, Good Vibes, Pass It On" 2012 Fair Trade Campaign
Bronze Bell       Solomon McCown for Elevating Women's Issues in a Pivotal Massachusetts Senate Race
Merit Award       RDW Group for Coalition to Bring Jobs to RI Campaign
     

Response to Breaking News

Silver Bell       Schneider Associates for Posternak Blankstein & Lund Response to Breaking News
Bronze Bell       Duffy & Shanley for Duffy & Shanley Helps AT&T (News - Alert) Weather Superstorm Sandy
Merit Award       RDW Group for Morning Sickness in Worcester
     

Special Event: Series Campaign

Silver Bell       451 Marketing for Hood Soup Truck
Bronze Bell       PAN Communications for Made in Brazil: Brazilian Footwear Reaches U.S. Audience (News - Alert) with Image Project
Merit Award       Massport for Could JetBlue Land at Worcester Airport?
     

Special Event: Single Campaign

Gold Bell       360 PR for National Can-It-Forward Day Reaches and Teaches New Generation of Canners
Silver Bell       Schneider Associates for Education First "Say 'Hello!' to the World" Event
Bronze Bell       Cone Communications for Barbour "Spot Union Jack"
Merit Award       Schwartz MSL Boston for We Got the Beat: A Program to Raise Awareness of Irregular Heartbeats
     

Television News Placement: Local/Regional

Gold Bell       CTP for Objet 3D Prints Fenway Park
Silver Bell       Racepoint Group for Linkable Networks: Money Saving Mondays Go Linkable
Bronze Bell       451 Marketing for Arianna
Bronze Bell       Schneider Associates for Sarah McGinty on Fox 25 Boston
Merit Award       Massport for WCVB's Chronicle Featuring Boston Logan International Airport
     

Television News Placement: National

Gold Bell       Schwartz MSL Boston for CNN: Where the Germs Are
Silver Bell       marlo marketing/communications for Narragansett Beer
Bronze Bell       Weber Shandwick for L.L. Bean Makes a BIG Impression for its 100th Anniversary: The Debut of the 13-foot-high Bootmobile on Fox & Friends
Merit Award       Montagne Communications for Beware: Scams from Area Code 876
     

Website

Gold Bell       Cone Communications for Redesigning the Cone Communications Website
Silver Bell       marlo marketing/communications for URESERV
Bronze Bell       360 PR for Crave Your Calcium with AdoraCalcium.com
Merit Award       RDW Group for Coalition to Bring Jobs to RI
     


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