[June 12, 2013] |
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Publicity Club of New England Honors Public Relations Excellence at the 45th Annual Bell Ringers Award Ceremony
BOSTON --(Business Wire)--
The
Publicity Club of New England, the region's oldest not-for-profit
public relations trade organization, today announced the winners of its
45th Annual Bell Ringer Awards competition. The awards
ceremony, held on Monday, June 10 at the Boston Marriott Copley Place in
Boston, Mass., honored public relations and communications professionals
from more than 85 agencies and organizations across New England
demonstrating superior excellence in public relations and communication
initiatives.
Members of the Board of Directors of Publicity Club of New England prepare for the 45th Annual Bell Ringer Award Ceremony (Photo: Business Wire)
The Platinum Super Bell Award, presented to the organization that
executed the best communications campaign of the year, went to Rainier
Communications for How to Crowd-Fund a Supercomputer: PR Blitz Drives
Highest-Funded Hardware Kickstarter Project.
"We are so honored to have our campaign recognized as this year's
Platinum Super Bell winner," said Steve Schuster, CEO, Rainier
Communications. "This is just one example of the great work our team
does on a daily basis. We wouldn't have been able to accept this award
without their consistent hard work and dedication to each of our
clients. We thank the Publicity Club for this prestigious award."
Platinum Super Bell finalists included Cone Communications, Rasky
Baerlein Strategic Communications, Schwartz MSL Boston and 360 PR. The
evening's top winners were Cone Communications with 11 awards, Schneider
Associates with 10 awards and PAN Communications with nine awards.
In addition to recognizing the exceptional work of communications teams
across the region, the Club honored Michal Regunberg, senior vice
president, Solomon McCown, with the 2013 John J. Molloy Crystal Bell
Lifetime Achievement Award for her significant achievements in the
industry.
"I am humbled and honored to receive the Crystal Bell Lifetime
Achievement Award," said Regunberg. "In doing so, I am making a note to
self: Lifetime Achievement doesn't mean your career is over. It's a look
back, not ahead."
The Club also presented two professional awards: the Striker
Award and the Ringer
Award. The Striker Award recognizes a practitioner who demonstrated
an early love of the field, a dedication to their career and a superior
work ethic. This year, Alex
Parks of Fresh Ground was chosen as the recipient for excelling in
the communications industry in a very short period of time and
surpassing other newcomers in the organization and in the field.
The Ringer Award honors a practitioner who demonstrated steady and
significant progress in impacting his or her agency, company or practice
and the New England PR community since entering the field of public
relations. This year, the award was presented to Meredith
D'Agostino of 451 Marketing.
The Club continued its annual student scholarship program by awarding
the 2013 William Cavanaugh Student Grant to Boston University student Michael
DeFilippis for his superior academic achievement.
The Bell Ringer Awards ceremony was emceed by Kennedy Elsey, co-host for
Mix 104.1's morning show "Karson & Kennedy." For this year's charity
auction recipient, Kennedy selected the Boston
Area Rape Crisis Center (BARCC), which is committed to ending sexual
violence through healing and social change.
The Publicity Club of New England would also like to thank Platinum
Sponsor NAPS, Gold Sponsor PR Newswire; Silver Sponsors Business Wire,
DS Simon, StatePoint Media and Synaptic Digital; and additional
supporters Entertainment Cruises, Hailo, Lunchpail Productions and
Rosie's Bakery.
About the Publicity Club of New England Founded in 1949, The
Publicity Club of New England is the region's oldest not-for-profit
public relations trade organization. The Publicity Club strives to
promote and encourage involvement in the communications industry and
specifically the professions of public relations, promotions and
marketing. Additional information about monthly Publicity Club programs,
social and networking events, the "Bell Ringer" blog, up-to-date Job
Bank and the 2011 Bell Ringer Awards Ceremony, including a complete list
of last year's winners, can be found on the Club's Web site at www.pubclub.org.
About the Bell Ringer Awards In 1969, on The Publicity Club
of New England's 20th anniversary, the Bell Ringer Awards
program was instituted to recognize public relations work which
demonstrates excellence in creative planning and professional education
and exhibits a high degree of success in reaching predetermined
objectives. Open to all New England practitioners, the program
symbolizes one of the greatest tributes in any field of endeavor - the
recognition of superior performance by one's peers.
2013 Bell Ringers Awards Winners List
Annual Report
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Silver Bell
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WGBH for the 2012-2013 Annual Report - WGBH: The Power of Public
Media
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Merit Award
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May Institute for May Institute's Fiscal Year 2011 Annual Report
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Brochure, Promotional Items, Direct Mail
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Silver Bell
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marlo marketing/communications for Dermelect Cosmeceuticals
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Bronze Bell
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Cone Communications for Lindt USA Auction Mailer Garners Support of
75 Celebrities; Raises More than $15K
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Merit Award
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RDW Group for Coalition to Bring Jobs to RI
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Bylined Article
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Gold Bell
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Fresh Ground for Betting Big: Fresh Ground Introduces ProfitBricks (News - Alert)
to Boston
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Gold Bell
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Racepoint Group for TechSmith: It's Never Too Late to Flip Your
Classroom
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Silver Bell
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Version 2.0 for A Soapbox for Entrepreneurial Education
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Bronze Bell
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LaunchSquad for Is Anxiety About Our Wired Choices Misplaced?
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Merit Award
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Schneider Associates for Cod Pots
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Community/Consumer Affairs Campaign
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Silver Bell
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InkHouse for Raytheon MathMovesU Pi Day Celebration
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Bronze Bell
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Cone Communications for Tully's Taste of Community Program
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Corporate or Agency Blog
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Silver Bell
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InkHouse for Raytheon Professional Services Corporate Blog
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Bronze Bell
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marlo marketing/communications for m.blog by marlo
marketing/communications
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Merit Award
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MassHousing for the MassHousing Corporate Blog
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Crisis Communications Campaign
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Gold Bell
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Cone Communications for Protecting Brand Reputation from a Plant
Closure
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Silver Bell
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CTP for Tackling Injury and Image: Pop Warner Takes Lead on
Concussion Prevention in Youth Football
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Bronze Bell
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Schwartz MSL Boston for Helping National Grid Move from "Stuck in
the Snow" to a "Company of Action"
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Merit Award
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KSV for Hurricane Sandy: Weathering the Storm with Social Media
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Merit Award
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Massport for Boeing (News - Alert) Dreamliner Catches Fire at Boston Logan
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Employee Communications Campaign
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Merit Award
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Mercer for Know Your Numbers Campaign
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Feature or Commentary Placement: Magazine
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Gold Bell
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marlo marketing/communications for Island Creek Oyster Bar
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Silver Bell
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360 PR for Racing for Child Safety
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Bronze Bell
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CTP for The Spirit of Pinehurst No. 2
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Merit Award
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Schwartz MSL Boston for Taking the Guess Work Out of Weight Loss
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Feature or Commentary Placement: Series
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Silver Bell
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CTP for Pop Warner Takes Lead on Concussion Prevention in Youth
Football
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Bronze Bell
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360 PR for Commuters Use Peapod Mobile to Shop, Scan and Schedule
Grocery Deliveries
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Merit Award
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Lois Paul and Partners for Lumension Patch Tuesday Commentary Drives
Thought Leadership
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Graphic Identity
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Gold Bell
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RDW Group for Coalition to Bring Jobs to RI
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Silver Bell
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Network Health for Network Health - Brand Refresh 2012
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Investor/Financial Relations Campaign
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Bronze Bell
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Sharon Merrill for No Pipeline Needed - Crude-by-Rail Initiative
Puts Global Partners on Track for Success
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Marketing Communications Campaign
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Gold Bell
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360 PR for Re-introducing Wheat Germ, an Original Superfood, to the
American Kitchen
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Silver Bell
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Cone Communications for Unstoppable Happiness: Northwestern Mutual's
Fight Against Childhood Cancer
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Bronze Bell
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Weber Shandwick for L.L. Bean's 100th Anniversary Million Moment
Mission Campaign to Get Kids Outdoors
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Merit Award
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Cone Communications for Lindt Gold Bunny Easter Program
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Merit Award
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Weber Shandwick for Office Zombie Campaign
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Media Event
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Gold Bell
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Cone Communications for Lindt USA and Roger Federer Commercial
Launch Event
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Gold Bell
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Rasky Baerlein Strategic Communications for Media Event for ARGO
Medical Technologies
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Silver Bell
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360 PR for The Intersection of Art and Parenting
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Bronze Bell
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360 PR for The Ninja Cooking System Gets Cooking with Bloggers
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Bronze Bell
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Racepoint Group for ARM's (News - Alert) Cortex-A50 Series Launch and Annual
TechCon Conference
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Merit Award
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Schneider Associates for Upromise New York Media Event
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Multimedia Motivational Presentation
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Gold Bell
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RDW Group for Coalition to Bring Jobs to RI Video Loop
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Silver Bell
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Dana Farber Cancer Institute for We All Built Yawkey Video
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Bronze Bell
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Schneider Associates for Hebrew SeniorLife eBook "You and Your Aging
Parents"
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Merit Award
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Mercer for New Hire Microsite
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News Release
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Gold Bell
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Sharyn Frankel Public Relations for Sweet Success for 600lb. Gorillas
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Silver Bell
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Lois Paul and Partners for Skyonic Funding News Release for
Business Press Coverage
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Bronze Bell
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Ebben Zall Group for CarGurus Receives Close to 40 Media Hits
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Online Magazine/Newsletter
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Bronze Bell
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360 PR for Adora Calcium "Women's Circle of Health" E-Newsletter
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Organizational Identity Campaign
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Gold Bell
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Shift Communications for BA-DA-BA-BA-BA - The Community is Lovin'
McDonald's
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Silver Bell
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360 PR for Meet the Mom Next Door: A New Study By The 360PR MomSquad
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Bronze Bell
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Shift Communications for Rethink Robotics: Public Relations Sensation
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Merit Award
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Cone Communications for Corporate Social Return
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Photo or Graphic with Caption Placement
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Gold Bell
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CTP for Pinehurst's Thistle Dhu in Golf World
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Silver Bell
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PAN Communications for Saying "I Do" to Protecting the Big Day
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Bronze Bell
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Schneider Associates for Education First Event Photo in Rolling Stone
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Merit Award
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451 Marketing for The Sager Foundation (Rolling Stone)
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Print Feature or Commentary Placement: National
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Gold Bell
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Cone Communications for Jiffy Lube and Cone Communications Help
Drivers Leave Worry Behind
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Silver Bell
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PAN Communications for The Geeks Shall Inherit the Earth:
ChoiceStream's Adweek Cover Story
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Silver Bell
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Schneider Associates for PAWS AP Feature Placement
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Bronze Bell
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Shift Communications for Are Fortune 500 Companies Socially Shy?
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Merit Award
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360 PR for A Sign of the Times: Ranger Rick for a New Generation
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Merit Award
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CTP for Pop Warner Takes Lead on Concussion Prevention in Youth
Football
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Print Feature or Commentary Placement: Regional Business
Publication
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Gold Bell
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PAN Communications for The Bush Doctrine
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Silver Bell
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Duffy & Shanley for Navigant Credit Union Donates New Rescue Boat to
Woonsocket Fire Department
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Bronze Bell
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CM Communications for Building a Press Profile For Del Frisco's
Double Eagle Steak House General Manager Gregg Rinaldi
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Merit Award
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Lois Paul and Partners for Boston Globe Company Profile Story for
AspenTech
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Print Feature or Commentary Placement: Regional/General
Interest Publication
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Gold Bell
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marlo marketing/communications for Eastern Standard Kitchen & Drinks
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Silver Bell
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MassHousing for MassHousing Story Placement Boston Globe
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Bronze Bell
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Rasky Baerlein Strategic Communications for Feature Article
Placement for First Wind in The Boston Globe
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Merit Award
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Fleishman Hillard International Communications for The Boston
Globe's Feature about Panera Cares Community Café Opening in Boston
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Print Magazine/Newsletter
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Silver Bell
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University of Massachusetts Lowell for UMass Lowell Magazine for
Alumni and Friends
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Product/Service Launch: Business-to-Business
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Silver Bell
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Pardes Communications for Integrated Marketing Communications and PR
Product Launch for ezBook
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Bronze Bell
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Shift Communications for Cylance Isn't Always Golden: Launching a
New Start-Up
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Merit Award
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PAN Communications for PAN Communications Helps Valassis Launch
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Product/Service Launch: Consumer Campaign
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Gold Bell
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PAN Communications for PAN Puts PicsArt on the Map
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Silver Bell
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PAN Communications for Ruckus Reader Launches App; Hits One Million
Downloads in Two Weeks
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Silver Bell
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The Racepoint Group for The Conversation Project: Consumer Campaign
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Bronze Bell
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451 Marketing for Yankee Candle Man Candles
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Merit Award
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Fleishman Hillard International Communications for Houghton Mifflin
Harcourt's Curious George App
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Product/Service Launch: Healthcare
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Silver Bell
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Schwartz MSL Boston for Providing Much Needed Hope for HoFH Patients
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Product/Service Launch: High-Tech Campaign
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Gold Bell
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Rainier Communications for How to Crowd-Fund a Supercomputer: PR
Blitz Drives Highest-Funded Hardware Kickstarter Project
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Silver Bell
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Version 2.0 for Bursting Onto the Consumer Apps Scene
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Bronze Bell
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Matter Communications for Custom SLR: ProDot Kickstarter Launch
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Product/Service Publicity: Business-to-Business
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Gold Bell
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Savoir Media for Allied Minds' Historic Public-Private Innovation
Partnership
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Gold Bell
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Shift Communications for Educating America on Location Intelligence:
A Coast-to-Coast Coverage Campaign
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Silver Bell
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Version 2.0 Communications for Unveiling Next-Generation Panjiva
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Bronze Bell
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Mintz and Hoke for Legrand Health Care Campaign
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Merit Award
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Fresh Ground for Fresh Ground Fills in the Crack for ProfitBricks'
Launch
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Product/Service Publicity: Consumer Campaign
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Gold Bell
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360 PR for The Reinvention of Ranger Rick: Kids' Media Goes "Wild"
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Silver Bell
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Cone Communications for Ben & Jerry's Greek Frozen Yogurt Launch
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Bronze Bell
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360 PR for A Creative, Vitamin-Packed Approach to Re-launching
Alberto V05
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Merit Award
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Fleishman Hillard International Communications for Panera Cares
Community Café's Opening in Boston
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Merit Award
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marlo marketing/communications for SalonCapri
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Product/Service Publicity: Healthcare
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Gold Bell
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Duffy & Shanley for Delta Dental of Rhode Island: Rhode Island's
First Free Public Dental Clinic
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Silver Bell
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360 PR for Curbing Americans' Learning Curve about Learning
Disabilities
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Bronze Bell
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Schwartz MSL Boston for Knowledge-and reimbursement-are power:
NxStage Medical Highlights Barriers to Home Hemodialysis
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Merit Award
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Fully & By for From Bland to Bold: Adding Big Flavor to a Niche
Medical Topic
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Product/Service Publicity: High-Tech Campaign
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Gold Bell
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Schwartz MSL Boston for Collaboratively Promoting the Promise of
Patient Monitoring Innovation Amid Competing Interests
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Silver Bell
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PAN Communications for Sense Networks - The New Face of
Location-Based Advertising
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Silver Bell
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Shift Communications for Unplug, Don't Play: Security Flaws in UPnP
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Bronze Bell
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Racepoint Group for Egenera: A Post-Recession Turnaround Story
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Merit Award
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Shift Communications for zSpace: Taking Media to the Next Dimension
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Public Affairs Campaign
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Gold Bell
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Rasky Baerlein Strategic Communications for The Defeat of Physician
Assisted Suicide in Progressive Massachusetts
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Silver Bell
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Cone Communications for Green Mountain Coffee "Great Coffee, Good
Vibes, Pass It On" 2012 Fair Trade Campaign
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Bronze Bell
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Solomon McCown for Elevating Women's Issues in a Pivotal
Massachusetts Senate Race
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Merit Award
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RDW Group for Coalition to Bring Jobs to RI Campaign
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Response to Breaking News
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Silver Bell
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Schneider Associates for Posternak Blankstein & Lund Response to
Breaking News
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Bronze Bell
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Duffy & Shanley for Duffy & Shanley Helps AT&T (News - Alert) Weather Superstorm
Sandy
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Merit Award
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RDW Group for Morning Sickness in Worcester
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Special Event: Series Campaign
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Silver Bell
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451 Marketing for Hood Soup Truck
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Bronze Bell
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PAN Communications for Made in Brazil: Brazilian Footwear Reaches
U.S. Audience (News - Alert) with Image Project
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Merit Award
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Massport for Could JetBlue Land at Worcester Airport?
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Special Event: Single Campaign
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Gold Bell
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360 PR for National Can-It-Forward Day Reaches and Teaches New
Generation of Canners
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Silver Bell
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Schneider Associates for Education First "Say 'Hello!' to the World"
Event
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Bronze Bell
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Cone Communications for Barbour "Spot Union Jack"
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Merit Award
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Schwartz MSL Boston for We Got the Beat: A Program to Raise
Awareness of Irregular Heartbeats
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Television News Placement: Local/Regional
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Gold Bell
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CTP for Objet 3D Prints Fenway Park
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Silver Bell
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Racepoint Group for Linkable Networks: Money Saving Mondays Go
Linkable
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Bronze Bell
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451 Marketing for Arianna
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Bronze Bell
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Schneider Associates for Sarah McGinty on Fox 25 Boston
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Merit Award
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Massport for WCVB's Chronicle Featuring Boston Logan International
Airport
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Television News Placement: National
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Gold Bell
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Schwartz MSL Boston for CNN: Where the Germs Are
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Silver Bell
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marlo marketing/communications for Narragansett Beer
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Bronze Bell
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Weber Shandwick for L.L. Bean Makes a BIG Impression for its 100th
Anniversary: The Debut of the 13-foot-high Bootmobile on Fox &
Friends
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Merit Award
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Montagne Communications for Beware: Scams from Area Code 876
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Website
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Gold Bell
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Cone Communications for Redesigning the Cone Communications Website
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Silver Bell
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marlo marketing/communications for URESERV
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Bronze Bell
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360 PR for Crave Your Calcium with AdoraCalcium.com
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Merit Award
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RDW Group for Coalition to Bring Jobs to RI
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