Publicis acquires Indigo Consulting [Financial Express (India)]
(Financial Express (India) Via Acquire Media NewsEdge) Headquartered in Paris, Publicis Groupe, a leading multinational advertising and communications group with revenues of 8 billion euros, has acquired an Indian digital marketing & technology agency, Indigo Consulting, for an undisclosed sum.
Currently, Indigo Consulting with 160 employees offers services which include website design and development, search engine optimization, usability research& testing, and marketing online, on mobiles and in social media.
Founded in 2009, Indigo Consulting will now operate as a unit within the Leo Burnett Group in India, Publicis Group's Indian brand and will retain its name and its founder, Vikas Tandon will continue to be the managing director reporting to Arvind Sharma, chairman of the Indian Subcontinent for Leo Burnett.
Publicis Groupe's Indian brands include, Leo Bunett India, Saatchi & Saatchi India, Starcom MediaVest Group, Digitas(digital agency)
ZentihOptimedia, Razorfish and Publicis Worldwide. Present in 104 countries, the Groupe employs 54,000 professionals across the globe.
"From a global point of view, the potential and opportunities that India offers are massive," says Tom Bernardin, chairman and CEO of Leo Burnett Worldwide.
Copyright 2012 The Indian Express Online Media Pvt. Ltd., distributed by Contify.com
Credit: fe Bureau
(c) 2012 The Indian Express Online Media Pvt. Ltd., distributed by Contify.com
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