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PR Newswire White Paper Explores Buyer 2.0's Impact on Demand GenerationNEW YORK, May 2, 2016 /PRNewswire/ -- Communications professionals currently have an unprecedented opportunity to leverage PR to increase demand and revenue. Buyers favor what PR firms and marketing departments can best deliver -- informative, story-driven content. Communicators must improve and rethink the way they create and distribute their messages, aligning them with the buyers' journeys for maximum demand generation impact. PR Newswire's white paper Understanding How Buyer 2.0 Impacts Your Approaches to Demand Generation discusses the changes to online buyer behavior, and how it can drive the shift in communications strategy. The white paper offers insight and advice for adapting PR tactis to align with today's buyer, such as:
Public relations and marketing professionals face a new challenge in the age of Buyer 2.0, but the way to meet the challenge is clear: Deliver the right message on the right channel and you will get the right results. Download the white paper to learn how: http://prn.to/1VHIH5K. About PR Newswire Media Contact:
Photo - http://photos.prnewswire.com/prnh/20160429/361717 Logo - http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/pr-newswire-white-paper-explores-buyer-20s-impact-on-demand-generation-300257442.html SOURCE PR Newswire Association LLC |