PR firms offer insights into female views ; BUS NESS Daily By Business Editor Louise Psyllides [Sentinel, The (Stoke-on-Trent, England)]
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[February 15, 2012]

PR firms offer insights into female views ; BUS NESS Daily By Business Editor Louise Psyllides [Sentinel, The (Stoke-on-Trent, England)]

(Sentinel, The (Stoke-on-Trent, England) Via Acquire Media NewsEdge) I'M not sure whether to be flattered or slightly depressed that I received a virtual Valentine's Day greeting from a PR firm yesterday.

It hardly compares to the excitement of finding an anonymous card dropped through your letterbox, does it? Still, I suppose I shouldn't complain.

The nation's PR companies have been admirably and uncharacteristically restrained in their Valentine's Day-related releases this year.


You can usually rely on them to pounce on any occasion - Christmas, Easter, National Paperclip Appreciation Day etc - if they sense even the slightest and most tenuous opportunity to promote their clients. It's what they're paid for after all, and to be fair they've provided me with many a snippet of fascinating (if dubious) infor mation.

Would I have ever found out, for example, that one in nine women prefer a man who's a dab hand at DIY to one who's good between the sheets, if an adhesive firm hadn't needed to plug its new tiling courses? (c) 2012 ProQuest Information and Learning Company; All Rights Reserved.

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