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Powerlytics Improves Marketing and Customer Service Predictors for Top-5 Investment ManagerOne of the largest asset managers in the U.S. now relies on Powerlytics data to improve its marketing, sales, and customer service efforts. Under the deal, Powerlytics will provide data that augments and sharpens the asset manager's existing retail benchmarks, share of wallet, and customer segmentation models. "The data this client is using has shown itself time and time again to be highly predictive of customer behavior, presenting new opportunities to drive customer acquisition and greater share of wallet," said Kevin Sheetz CEO of Powerlytics. "We're confident that they will gain significant lift over their previous models, and that other asset managers and financial services will see this as a model for improving their marketing and customer service results." The Powerlytics data, which includes hundreds of variables, could be used to improve the following models: Share of Wallet: Asset managers can determine the investible assets of all the households in a geographic area, and then use its own records to determine what percentage of the assets in that area are invested with it. Customer Segmentation: Investors' needs change depending on their level of wealth and their stage in life. The moderate saver and the ultra-rich have different priorities and goals. Powerlytics data can segment customers according to income and investible assets; whether income is derived from work or non-work sources; employment status such as retired, freelancer business owner, or employee; whether the investor is paying tuition for a child or taking a student loan interest deduction; and home ownership or mortgage status. Retail Benchmarking: When prospective investors make inbound inquiries, the asset manager can quickly and accurately estimate their income and investable assets, then route their call to the appropriate department, be it high net worth personal banking or kitchen table investors. Profitable Customer Identification: Using its own data, the asset manager can create a profile of its most profitable customers, and then use Powerlytics data to identify granular geographic areas where more of those customer types are likely to be. Powerlytics data has a strong track record of improving in-house and third-party marketing and risk models targeting both consumers and businesses. In addition to its comprehensive data, Powerlytics offers a variety of products such as its income verification tool. Powerlytics True Income allows lenders and businesses that extend consumer credit to predict applicants' income based on their nine-digit zip code. True Income evaluates an applicant's stated income, and assigns a confidence score to that claim. It also accurately predicts a consumer's or business's income. For more on Powerlytics tools, visit www.powerlytics.com. About Powerlytics Powerlytics provides the most comprehensive, accurate and granular consumer and business financial data available in the U.S. Our proprietary big data analytics platform analyzes anonymized financial information from publicly available U.S. government sources and reconstructs it into easily understood financial statements that provide a comprehensive financial view of the over 200 million adults and 30 million businesses that comprise the American economy. Major U.S. corporations and financial services providers are using Powerlytics' data to manage risk, discover potential markets, drive corporate strategy, develop digital marketing campaigns, benchmark performance, enhance both business and consumer target marketing, and stay on the cutting edge with predictive analytics. Visit http://blog.powerlytics.com/ or www.powerlytics.com for more information.
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