PopularMedia Launches Social Media Marketing Suite
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[May 08, 2008]

PopularMedia Launches Social Media Marketing Suite

(Wireless News Via Acquire Media NewsEdge)
PopularMedia, a provider of social media marketing solutions, announced
a suite of products designed to help companies maximize the impact of
online word-of-mouth channels to deliver leads, sales and revenue
growth through trusted consumer social networks.

Marketers and publishers alike are wrestling with how to monetize
social media, said Jim Calhoun, CEO of PopularMedia. Our suite of
solutions are proven to deliver more value to advertisers, more
engaging experiences for consumers, and better results through the
power of predictive analytics and optimization.

According to PopularMedia, the social media marketing suite allows
marketers and agencies to publish, measure, and optimize online
word-of-mouth programs; identify and target influential consumers and
social networks; and facilitate consumer-to-consumer sharing through
email, blogs, and social network sites.

PopularMedia s social media marketing suite consists of
enterprise-level strategic products and services ands sharing tools,
all delivered on a Software as a Service platform.



"PopularMedia allows us to enable an important distribution service to
our users. Our users create user-generated avatars and constantly share
their speaking avatars with their friends and family, adds Calhoun.
Through PopularMedia Importer, we can empower our users to easily and
seamlessly select from their various address books rather than having
to manually type in contact emails, which inspires the 'send-along
process' and drives a greater level of viral distribution for our
users' creations and ultimately, our products and platforms."

((Comments on this story may be sent to newsdesk closeupmedia.com))



((Distributed on behalf of 10Meters via M2 Communications Ltd -
http://www.m2.com))
((10Meters - http://www.10meters.com))

Copyright ? 2008 Wireless News

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