[November 18, 2008]

PlayPhone Delivers Entertainment Downloads to Cincinnati Bell Wireless

(Marketwire Via Acquire Media NewsEdge) SAN JOSE, CA, November 18 / MARKET WIRE/ --

The world of entertainment just got broader
for Cincinnati Bell Wireless customers. Through an agreement with
PlayPhone, Inc. (www.playphone.com), a global mobile media company,
customers can now use their wireless handsets to access a new library of
mobile entertainment downloads such as real music tones, games and video.
Cincinnati Bell Wireless is a division of Cincinnati Bell Inc. (NYSE: CBB).

This new partnership provides customers of Cincinnati Bell with the option
of purchasing favorite mobile items via their cell phone or online using
PlayPhone's extensive catalog of top-branded content.

"Mobile users have become savvier and are finding off-deck downloads not as
daunting as they used to be," said Ron Czerny, founder and chief executive
officer of PlayPhone. "As a result, we are very glad to work with forward
thinking carriers such as Cincinnati Bell to deliver an outstanding array
of entertainment options."

Cincinnati Bell Wireless customers can access PlayPhone content via their
handset or by visiting www.playphone.com. PlayPhone provides consumers with
a new and exclusive media catalog that includes audio, video, and gaming
content from all four major music labels and their artists, game
publishers, and media companies such as SONY BMG, EMI, Disney, Vivendi, and
Sony Pictures Entertainment.

"Our customers deserve as many options as possible when looking for
entertainment on their handsets," added Karen Bruce, product manager for
wireless data at Cincinnati Bell. "PlayPhone's services help broaden our
already robust entertainment for our valuable wireless customers."

In addition to operating its consumer-facing mobile destination at
PlayPhone.com, PlayPhone powers mobile content destinations and promotional
offerings for entertainment and retail brands including Wal-Mart, ABC
Television, Sony Pictures, SonyBMG, Cartoon Network, Adult Swim, Sega, Real
Networks, iPlay, and many more.

About Cincinnati Bell Inc.

With headquarters in Cincinnati, Ohio, Cincinnati Bell (NYSE: CBB) provides
integrated communications solutions-including local, long distance, data,
Internet, and wireless services-that help keep residential and business

customers in Greater Cincinnati and Dayton connected with each other and
with the world.

In addition, businesses ranging in size from start-up companies to large
enterprises turn to Cincinnati Bell for efficient, scalable office
communications systems as well as complex information technology solutions,
including data center and managed services.

Cincinnati Bell conducts its operations through three business segments:
Wireline, Wireless, and Technology Solutions. For more information visit
www.cincinnatibell.com.

About PlayPhone, Inc.

PlayPhone (www.playphone.com) is a leading global mobile media company
present in over 25 countries throughout North America, Europe, Asia, and
Latin America that provides cutting edge personalization and entertainment
content in English and Spanish to mobile consumers anytime, anywhere.
PlayPhone founded the direct-to-consumer mobile media distribution standard
in 2003 and continues to establish new means for delivering wireless
entertainment. PlayPhone is based in San Jose, Calif. and is funded by top
venture firms Menlo Ventures, Cardinal Venture Capital, and Scale Venture
Partners.

Media Contacts:
Hugo Reyes
PlayPhone, Inc.
408.261.6200 xt.274Email Contact
Lisa McLaughlin
Cincinnati Bell Inc.
513.368.1860Email Contact

Copyright ? 2008 Marketwire

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