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Pinnacle Vodka Unveils New Website [Food and Beverage Close - Up]
[September 03, 2014]

Pinnacle Vodka Unveils New Website [Food and Beverage Close - Up]


(Food and Beverage Close - Up Via Acquire Media NewsEdge) Pinnacle Vodka has launched its redesigned website: pinnaclevodka.com.

According to the brand, the new site, which creates a colorful, engaging environment for fans to explore endless cocktail possibilities, features a homepage flavor carousel and a full recipe database showcasing the highly awarded Pinnacle Original Vodka and Pinnacle's 40-plus playful flavors. With filters and sorting capabilities, fans can discover inspiration for new cocktails or old favorites.



"We've found that few spirits sites offer an easy way for fans to search and explore a large recipe library, especially when they are on the go," said Jason Dolenga, senior brand director of vodka at Beam Suntory. "We wanted this new site to inspire our Pinnacle fans by offering them quick access to fun, simple and delicious Pinnacle cocktails." Pinnacle Vodka noted that it selected digital marketing agency iCrossing to lead the website redesign using a responsive design approach, which delivers a seamless integration of the site's content, features and functionality across devices. The agency also provided content strategy and optimized the site for search, so customers can land directly on their favorite flavor's page from a search engine or click on the homepage and toggle through all the flavor options.

"We designed the site to be highly interactive so fans could easily find and explore different flavors, recipes and ideas," said Pat Stern, chief creative officer at iCrossing. "We wanted to create an experience that feels more fun and less stodgy than most vodka sites, while still making it extremely simple to use." Pinnacle Vodka is an imported premium vodka brand produced by spirits company, Beam Suntory.


More information and complete details: beamsuntory.com icrossing.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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