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PEST POWER ; PARENTING [Mirror (UK)]
(Mirror (UK) Via Acquire Media NewsEdge) CHILDREN pestering for treats while out shopping cost mums and dads an average of pounds 435 a year, according to a study.
The survey of 2,000 parents also found 80% gave in to demands within limits, but 10% let them have whatever they want.
Gary Kibble, of online retailer Littlewoods.
com, said: "This a real eye-opener. They can always say no to their kids but there are other options too - like shopping online."
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