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[March 12, 2009]

PennyPerformers.com: "Penny Stocks that Perform" picks are: GOVX, GSK, MED, PRM, SCR

(M2 PressWIRE Via Acquire Media NewsEdge) RDATE:12032009 Pennyperformers.com "Penny Stocks that Perform" picks are: GeoVax Labs, Inc. (OTCBB: GOVX), GlaxoSmithKline (NYSE: GSK), Medifast, Inc. (NYSE: MED) , PRIMEDIA Inc. (NYSE: PRM), Simcere Pharmaceutical Group (NYSE: SCR)...and Proudly Introducing Proprietary Push Technology (PPT).



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http://newmediaadvisors.info/newmedia.swf Sign-up for our FREE Stock Alerts AND NEWSLETTER at www.pennyperformers.com Mar 12, 2009 -- GeoVax Labs, Inc. (OTCBB: GOVX), an Atlanta-based biotechnology company focused on development of an HIV/AIDS vaccine, today announced its financial results for the fourth quarter and year ended December 31, 2008, and provided a summary of recent operational highlights for calendar year 2009 to date.

GeoVax reported a net loss of $1,039,217 for the fourth quarter ended December 31, 2008, as compared to a net loss of $1,155,870 for the comparable period in 2007. For the full year of 2008, the Company reported a net loss of $3,728,187 as compared to a net loss of $4,241,796 in 2007. GeoVax's operating results fluctuate due to the timing of activities and related costs associated with its vaccine research and development activities. Summarized financial information is presented below.

GeoVax's full set of audited financial statements are included in its Annual Report on Form 10-K filed with the Securities and Exchange Commission.

Robert T. McNally, Ph.D., GeoVax's president and chief executive officer, stated, "For a company of GeoVax's size and stage of clinical development, our financial position is on target. Our operational expenses are reduced by the National Institutes of Health's (NIH) support of our ongoing Phase 2a preventative clinical trial being conducted by the HIV Vaccine Trials Network (HVTN), and are further offset by the direct grant from the NIH to GeoVax, covering research and development for future vaccine improvements. Our financial security is enhanced by the common stock purchase agreement with Fusion Capital Fund II, LLC. These funds are providing the Company with resources to conduct its own clinical trial in HIV infected, drug controlled subjects. Planning for this therapeutic trial is underway with a projected start for later this year." Recent Operational Highlights for Year 2009 - to date * In February 2009, GeoVax announced the first injections in its Phase 2a Human Clinical Vaccine Trial for its candidate HIV/AIDS vaccine.

The trial, designated HVTN 205, is being conducted by the HVTN (already provided definition above). The HVTN, funded and supported by the National Institutes of Allergy and Infectious Diseases (NIAID), is the largest worldwide clinical trials network dedicated to the development and testing of HIV/AIDS vaccines. The HVTN has sponsored over 80 Phase 1 trials for the initial evaluation of safety and immunogenicity of candidate HIV/AIDS vaccines. Of these, only five have progressed to Phase 2 trials since 1992. Progressing to Phase 2 was a significant achievement for GeoVax.

First injections for the Phase 2a trial were conducted at the HVTN network sites at the University of Alabama, Birmingham, and Vanderbilt University, Nashville. The trial will include a total of 225 volunteers (150 vaccine recipients and 75 placebo recipients) and take place at 13 HVTN sites: 11 in North America and 2 in South America. Sites in the United States include Emory University, Atlanta; Harvard Medical School, Brigham & Women's Hospital and Harvard-Fenway Hospital in Boston; Vanderbilt University, Nashville; University of Rochester; Fred Hutchinson Cancer Research Center, Seattle; the San Francisco Department of Public Health; University of Alabama, Birmingham, and sites at Columbia University, Union Square, and the Bronx in New York City. In South America, participants are to be enrolled in Peru at sites in Iquitos and Miraflores (Lima).

* In February 2009, GeoVax presented a corporate update at the Eleventh Annual BIO CEO & Investor Conference 2009, held in New York City. Dr.

McNally presented a corporate overview of GeoVax and its DNA/MVA vaccine technology, showcasing the scientific rationale and encouraging data from the Company's completed studies and trials.

GeoVax's presentation was offered via a live webcast. A replay of the webcast is available on the Company's website until April 10.

Operational Highlights for Calendar Year 2008 Clinical Progress * In October 2008, GeoVax presented data on its Phase 1 AIDS vaccine trial (HVTN 065) at the AIDS Vaccine 2008 conference, in Cape Town, South Africa. The presentation, entitled "Two HIV DNA Primes Maximize T Cell Responses Induced by the GeoVax DNA/MVA Vaccine Regimen Administered to Healthy Seronegative Adults (HVTN 065)," was given by Dr. Paul A. Goepfert, M.D., Associate Professor, Division of Infectious Diseases, Department of Medicine, University of Alabama.

Dr. Goepfert is the HVTN 065 Protocol Team chair. The trial results reveal the GeoVax DNA and MVA vaccines are safe and immunogenic (stimulate anti-HIV/AIDS immune responses) at both low (1/10th) dose and full doses. Other highlights of the presentation included: O GeoVax vaccines were well tolerated with no or mild local and systemic reactions in the majority of trial participants.

O Eighty percent of both the low and full dose trial participants responded to the vaccine which stimulated anti- HIV T-cell (white blood cell) and antibody responses.

O More volunteers had antibody responses to the full dose than to the 1/10th dose vaccine, whereas response rates for T cells were similar for the 1/10th and full dose.

O Two DNA primes were more effective than one DNA prime or no DNA primes at eliciting T cell responses.

O The second MVA vaccination positively increased CD8 T cell and antibody responses.

Dr. Harriet Robinson, the developer of the vaccine and GeoVax's Vice President of Research and Development, also presented these same results at the Viral Vector Vaccines 2008 meeting, at the Wellcome Trust Conference Center near Cambridge, U.K., on September 28, 2008.

* Phase 2a Preventive Human Trial - As mentioned above, GeoVax's Phase 2a trial began patient enrollment in February 2009. The Phase 2a human trial will broaden the base of safety and immunogenicity data for the full dose of the GeoVax AIDS vaccine with a view to protecting recipients from developing AIDS should they be exposed to the virus. In October 2008, GeoVax shipped both components (DNA and MVA) of its AIDS vaccine to the HVTN pharmacy, and sites were initiated in December. A tremendous amount of work conducted by both GeoVax and HVTN during 2008 led to the initiation of this trial.

* Planning for Therapeutic Human Trials - GeoVax reported summary data from a pilot study on therapeutic vaccination in simian immunodeficiency virus (SIV) infected non-human primates with the SIV prototype of GeoVax's AIDS vaccine. In this small pilot study, conducted by Dr. Rama Amara at Emory University, two non-human primates were infected with SIV. Data from the study revealed outstanding results with the vaccine controlling the infection with from 100 to 1000 times reduction in viral levels. The excellent control of the virus infection in the absence of drug treatment was associated with the vaccine raising the types of CD4 and CD8 T cells that are found in the rare individuals who spontaneously control their HIV infections.

Based on these excellent results, planning for a therapeutic trial in infected and drug-treated humans has been initiated. The intent of therapeutic vaccination will be to "control" HIV virus levels in infected individuals to very low levels thus blocking the development of AIDS. The Company expects to initiate human clinical studies for a therapeutic vaccine during the second half of 2009.

Manufacturing Progress * In July 2008, GeoVax and Vivalis S.A., a French biopharmaceutical company, signed a letter of intent for joint collaboration and commercial license on the use of Vivalis' EBx(R) technology, to manufacture the MVA component of the GeoVax HIV-1 vaccine. The breakthrough manufacturing technology developed by Vivalis, through further development collaboration with GeoVax, will create a new standard for manufacture of the MVA component of GeoVax's HIV/AIDS vaccine. Vivalis' EBx(R) manufacturing platform, with its increased effectiveness, superior quality and reliability, will speed time to market MVA vaccine product availability in ample quantities to meet sizeable demand and expectedly at a lesser cost. Vivalis' vaccine manufacturing technology is based on a duck embryonic stem cell substrate platform, providing continuous growth from a fully characterized frozen cell bank without necessitating fertilized embryo extraction and processing, as with present chicken cell based technologies. Furthermore, the EB66(R) cell line can be grown in suspension (without the cells attached to the surface of the growth vessel) and can be scaled up for growth in giant bioreactors (a cutting edge industrial method) for large scale production of the MVA viral vaccine.

* In December 2008, GeoVax engaged the services of VGX International, Inc. (VGXI), whereby VGXI will manufacture plasmid (DNA) for use in GeoVax's future preventative and therapeutic clinical human trials.

Strengthened Management Team * In February 2008, GeoVax announced the addition of company co- founder Dr. Harriet Robinson to its staff as Vice President of Research & Development, and in June 2008 Dr. Robinson joined the Company's Board of Directors. Dr. Robinson is known worldwide for her outstanding work on retrovirus biology and a pioneer of DNA vaccines with special emphasis on HIV/AIDS. Dr. Robinson has published extensively on HIV/AIDS vaccine research, with more than 150 referred scientific journal publications, 50 monograph reviews and six book chapters authored. She has consulted for the U.S.

National Institutes of Health, the U.S. Food and Drug Administration, the Bill and Melinda Gates Foundation and the World Health Organization. She served as Chief of Microbiology and Immunology at Emory University's Yerkes National Primate Research Center and was an Asa Griggs Candler Professor of Microbiology and Immunology at the Emory University School of Medicine. Dr. Robinson is the inventor of GeoVax's HIV-1 AIDS vaccine technology and co- founder of the Company.

* In April 2008, GeoVax named Dr. Robert McNally as its President and CEO. Former President/CEO and Company co-founder Don Hildebrand remained as Chairman of the Board of Directors and continues to be involved in company development, growth and expansion plans in the AIDS vaccine arena. Dr. McNally has been a member of the GeoVax Board of Directors since 2006 and was previously a co-founder and CEO of Cell Dynamics, LLC, and Cell Design, LLC, companies specializing in GMP processing of human cells for pharmaceutical and therapeutic applications. Dr.

McNally was also co-founder and Sr.

Vice President of Clinical Research for CryoLife, Inc., a pioneering company in transplantable human tissues. He has had previous experience as European Regional Manager for Intermedics International, Inc., and European Marketing Manager for Pacesetter Systems-Europe, Ltd., in the U.K. Dr. McNally serves as a member of the advisory boards of the Parker H. Petit Institute for Bioengineering and Bioscience and DuPree College of Management at the Georgia Institute of Technology. He is an elected fellow of the American Institute for Medical and Biological Engineering, and is a past Chairman for the Georgia Biomedical Partnership, a trade association, and is recipient of the 2004 Biomedical Industry Growth Award for the State of Georgia. Dr. McNally has a Ph.D. and MSE in Bioengineering from University of Pennsylvania and an electrical engineering degree (B.E.E.) from Villanova University.

* In August 2008, GeoVax announced the appointment of Mr.

Peter Tsolinas to its Board of Directors. Mr. Tsolinas also was subsequently appointed to membership on GeoVax's Audit Committee and Compensation Committee. Mr. Tsolinas currently serves as Chairman and CEO of TMA Group Development Corp., a Chicago-based real estate, architectural and development firm.

Financing Events * In January 2008, GeoVax was recognized by Georgia Bio, the state trade organization, as a 2007 "Deal of the Year" award winner for receipt of the $15 million IPCAVD grant from the National Institutes of Health (NIH). The award was presented at Georgia Bio's annual awards dinner on January 24, 2008. This grant is believed to be one of the largest grants of its kind to be awarded in the last fiscal year. In September, GeoVax announced receipt of an estimated $15 million Integrated Preclinical/Clinical AIDS Vaccine Development (IPCAVD) Grant to support its HIV/AIDS vaccine program. This large grant was awarded by the National Institute of Allergy & Infectious Disease (NIAID), a division of the NIH. The grant funding period is over a five year period which commenced in October 2007. Onlymeritorious HIV/AIDS prevention vaccine candidates are considered to receive an IPCAVD award. Candidate companies are highly scrutinized and must supply substantial positive AIDS vaccine data to support their application.

IPCAVD grants are awarded on a competitive basis and are designed to support later stage vaccine research, development and human trials.

GeoVax is utilizing this funding to further its HIV/AIDS vaccine development, optimization and production.

* During April and May 2008, the Company raised $1,365,000 in capital through a private placement of its common stock and warrants sold to individual accredited investors.

* In May 2008, the Company entered into a $10 million common stock purchase agreement with Fusion Capital Fund II, LLC, a Chicago-based institutional investor. Under the agreement, the Company may sell, from time to time, up to $10 million of its common stock to Fusion over a 25-month period, following approval of the Company's registration statement by the Securities and Exchange Commission (declared effective on July 1, 2008). The Company has the right to sell shares of its common stock to Fusion, from time to time, in amounts ranging from $80,000 to $1 million, depending on certain conditions, up to $10 million in the aggregate. The purchase price of the shares is based on the prevailing market prices of the Company's shares at the time of sales without any fixed discount, and the Company will control the timing and amount of any sales of shares to Fusion. During 2008, the Company raised $500,000 through the Fusion facility, with $9.5 million remaining available at December 31, 2008.

FINANCIAL TABLES FOLLOW GEOVAX LABS, INC.

Statements of Operations Three Months Ended Year Ended Data (amounts in thousands, December 31, December 31, except per share data) 2008 2007 2008 2007 Grant Revenue $612 $237 $2,910 $237 Operating expenses: Research and development 1,016 484 3,741 1,757 General and administrative 648 919 2,970 2,784 1,664 1,403 6,711 4,541 Loss from operations (1,052) (1,166) (3,801) (4,304) Interest income 13 10 73 62 Net loss $(1,039) $(1,156) $(3,728) $(4,242) Net loss per common share $(0.00) $(0.00) $(0.01) $(0.01) Weighted averages shares outstanding 746,067 717,925 740,143 714,102 Balance Sheet Data (amounts in thousands) December 31, 2008 2007 Cash and cash equivalents $2,191 $1,990 Working capital 2,455 2,432 Total assets 3,056 3,246 Deficit accumulated during the development stage (14,254) (10,525) Total stockholders' equity 2,710 2,648 About GeoVax Labs, Inc.

GeoVax Labs, Inc. is a biotechnology company focused on developing human vaccines for diseases caused by HIV-1 (Human Immunodeficiency Virus) and other infectious agents. GeoVax's AIDS vaccine technology is the subject of 20 issued or filed patent applications. GeoVax AIDS vaccines are designed for use in uninfected people to prevent Acquired Immunodeficiency Disease (AIDS), caused by the virus known as HIV-1, should the person ever become infected. GeoVax AIDS vaccines also may be effective as therapeutics, treatment of people already infected with AIDS virus.

GeoVax's core AIDS vaccine technologies were developed by Dr. Harriet Robinson, Senior V.P. of Research and Development, through a collaboration of colleagues at Emory University's Vaccine Center, the National Institutes of Health (NIH), The Centers for Disease Control and Prevention (CDC) and GeoVax.

GeoVax AIDS vaccines have moved forward in human clinical trials conducted by the HIV Vaccine Trials Network (HVTN) based in Seattle, Washington. The HVTN, funded through a cooperative agreement with the National Institutes of Health (NIH), is the largest worldwide clinical trials program dedicated to the development and testing of AIDS vaccines. Preclinical work enabling evaluation of GeoVax DNA and MVA vaccines was funded and supported by NIAID, which provided additional support to GeoVax AIDS vaccine development program with a $15 million IPCAVD grant awarded in late 2007.

Mar 12, 2009 -- GlaxoSmithKline (NYSE: GSK). Prasco Laboratories declared on 11 March that the company has executed a marketing and distribution agreement with GlaxoSmithKline, a research-based pharmaceutical and healthcare company. The latter's FLONASE (fluticasone propionate) Nasal Spray will be the first product to be marketed under this agreement. FLONASE is a registered trademark of Glaxo Group Limited UK.

As GSK's agent and on GSK's behalf, Prasco will solicit orders for, and distribute Fluticasone Propionate Nasal Spray to all trade classes in the US under a GSK/Prasco label.

Fluticasone Propionate Nasal Spray is AB-rated, therapeutically equivalent and substitutable for the brand FLONASE Nasal Spray.

Fluticasone Propionate is indicated for the management of the nasal symptoms of seasonal and perennial allergic and non-allergic rhinitis in adults and paediatric patients four years of age and older.

March 12, 2009 -- Medifast, Inc. (NYSE: MED) announced today fourth quarter and fiscal year-end financial results for the period ended December 31, 2008.

Fourth Quarter highlights included: -- Fourth quarter revenues increased 29% compared to 2007; -- Diluted EPS for the quarter increased 75% to $0.07 versus $0.04 year-over-year; -- Direct sales segment, Take Shape for Life, increased sales 76% year-over-year for the quarter; -- Medifast Weight Control Centers quarterly revenues increased 55% For the fourth quarter ended December 31, 2008, Medifast reported revenue of $25.5 million, a 29% increase from $19.8 million in the fourth quarter of 2007. The Company reported net income of $949,000, or $0.07 per basic and fully diluted share, compared with $601,000, or $0.05 per basic share - $0.04 per diluted share in the fourth quarter of 2007, a diluted EPS increase of 75%.

Fiscal Year highlights included: -- Fiscal year 2008 Diluted EPS of $0.38 versus $0.28, an increase of 36%; -- Revenues increase to $105.4 million, an increase of 26%; -- Take Shape for Life and Medifast Weight Control Centers both experience strong revenue growth; 79% and 68% respectively For the fiscal year ended December 31, 2008, Medifast reported revenue of $105.4 million, an increase of 26% from $83.8 million for the fiscal year ended December 31, 2007. The Company reported net income of $5.4 million, or $0.41 per basic share and $0.38 per fully diluted share, versus $3.8 million, or $0.30 per basis share and $0.28 per fully diluted share, in 2007. Revenues and net income represent record results for the company.

"Our results for the quarter and the year continue to show validation of our business model and product offerings," commented Michael S.

McDevitt, Chief Executive Officer of Medifast, Inc. "We saw strong growth in our Take Shape for Life direct sales segment, as well as our Medifast Weight Control Centers. Additionally, we experienced consistency in our ability to manage the effectiveness of our advertising spend in our direct response segment. All said, 2008 was an extremely successful year for Medifast and we look to build upon that success in 2009." Mr.

McDevitt continued, "Revenues in our direct sales segment, Take Shape for Life, grew 76% for the quarter and represented 56% of fourth quarter revenues. For fiscal year 2008, revenues increased 79% to $49.5 million versus $27.6 million. Growth in revenues for the segment was driven by increased product sales as a result of an increase in the number of clients supported by active health coaches. The number of active health coaches during the fourth quarter increased to 3,400 compared to 1,850 at the end of 2007, an increase of 84%. We continue to believe that the clinically-proven Medifast meal replacements are one of the premier product offerings on the market, and when coupled with providing that product and clinically proven programs while educating clients through the support of a network of health coaches, you have a business model for success." "We also saw strong growth during the year in our Medifast Weight Control Centers," continued Mr.

McDevitt. "Sales for the segment increased by 68% for the year to $8.4 million. For the year, average monthly store sales increased to $38,000 versus $36,000 in 2007. This growth is extremely impressive given the fact that we opened 10 new corporate centers during the year end which tend to have a drag on average store sales as they begin their ramp up. We are also pleased that during the quarter our franchisees opened the initial five centers. Looking ahead to 2009, we intend to expand the number of franchise centers, open strategic corporate centers and look to improve upon our same store sales growth." "We saw tremendous consistency in our ability to control advertising spend for our direct response segment throughout 2008. For the year, we consistently generated revenues of approximately $2.50 for every dollar in advertising spent. Revenues were $44.3 million for the year, a decrease of 6% as a result of a reduction in advertising dollars spent.

Looking to 2009, we will continue to remain flexible in where we allocate our spend to provide the greatest return on our investment in these uncertain times of advertising effectiveness." Gross margins increased to a record 75.9% in 2008 from 74.4% a year ago. The gross margins improved due to efficiencies gained from new machinery purchases, changes in shipping rules, and a price adjustment during the month of July.

The Company's balance sheet remains strong with stockholders' equity of $38.2 million and working capital of $12.7 million as of December 31, 2008. The current ratio was 2.5 to 1.

Colonel Brad MacDonald, USMC (Ret.), chairman of the Board of Directors of Medifast, Inc. commented, "The Board of Directors of Medifast is pleased with the performance of our executive team and the entire Medifast organization for their superb execution of the 2008 business plan in a very tough economic environment. The year was filled with dramatic challenges in the macro environment, yet the company stayed focused on the opportunities that ultimately contributed significantly to shareholder value. Medifast, 'Your physicians answer to weight control'(TM) has helped over a million obese or overweight individuals and has been recommended by over 15,000 physicians since 1980. With this strong medical tradition, the company continues using internet technology, an expanded network of health coaches led by a physician, and our Medifast Weight Control Centers that meet the consumers need based on the level of support they desire. While consumers are struggling with many economic issues in these tough times, it appears that they are investing in the improvement of their health and wellbeing. Our Medifast team is capitalizing on this trend, thus 2009 appears to be shaping up to be a positive year for Medifast." Mr. McDevitt concluded, "We are pleased that our business model of providing varied levels of support through multiple distribution channels has shown the company's general resiliency to turns in the overall economic environment. As mentioned, we witnessed 26% year over year growth in 2008, and we are pleased to announce that year to date in 2009, we are continuing to experience approximately that same growth rate in 2009 first quarter revenue versus the first quarter of 2008." 2009 Sales Trending Medifast witnessed 26% year over year growth in 2008, and we are pleased to announce that year to date in 2009, we are continuing to experience approximately that same growth rate in 2009 first quarter revenue versus the first quarter of 2008 Fourth Quarter and Fiscal Year End 2008 Conference Call The Company will hold a conference call and web cast to discuss the results on Thursday, March 12, 2009 at 11:00 a.m.

ET.

Interested parties can access the call by dialing (877) 407-0782 or (201) 689-8567, or can listen via a live Internet webcast, which can be found at www.choosemedifast.com in the section marked "Investor Relations." A replay of the call is available via web cast at www.choosemedifast.com until May 12, 2009 or by playback at (877) 660-6853 or (201) 612-7415 through April 12, 2009. Please use account #286 and conference #315350 for the replay.

About Medifast Medifast is the leading easy-to-use, clinically proven portion-controlled weight loss program. Medifast has been recommended by 15,000 physicians and used by over one million customers. Medifast is committed to enriching lives by providing innovative choices for lasting health. Medifast programs have been proven effective through studies by major university teaching hospitals. The company sells its products and programs via four unique distribution channels: 1) the web and national call centers, 2) national network of physicians, 3) medically supervised Medifast Weight Control Centers, and 4) the Take Shape For Life direct-selling division, a network of health coaches.

Medifast was founded in 1980 and is located in Owings Mills, Maryland.

Mar 12, 2009 -- PRIMEDIA Inc. (NYSE: PRM), a leading provider of print, Internet and mobile solutions to help consumers find a place to live, today reported results for the fourth quarter and full year ended December 31, 2008.

Fourth Quarter Highlights -- Total revenue of $73.4 million, representing a $5.7 million year-over-year decrease, primarily due to a decrease in New Homes revenue.

-- Apartments, the Company's largest division, representing 87% of fourth quarter advertising revenue, grew revenue 2.7% on a year-over-year basis.

-- Adjusted EBITDA decreased 3.6% to $17.3 million, and Adjusted EBITDA margin expanded from 22.7% to 23.5%.

-- Income from continuing operations increased $29.7 million to $34.7 million, or $0.78 per common share, primarily due to the release of $29.3 million in deferred tax asset valuation allowance, partially offset by restructuring charges of $3.3 million.

-- Net income of $32.0 million, or $0.72 per share.

Full Year Highlights -- Total revenue of $304.1 million, representing a $10.7 million year-over-year decline, primarily due to decreases in New Homes and DistribuTech revenue, partially offset by a 2.4% increase in Apartments revenue.

-- Adjusted EBITDA increased 10.1% to $64.2 million, and Adjusted EBITDA margin expanded from 18.5% to 21.1%.

-- Income from continuing operations increased $104.7 million to $49.0 million, or $1.11 per common share.

-- Net income of $59.5 million, or $1.35 per share.

Adjusted EBITDA is a non-GAAP financial measure that is described, and reconciled to the corresponding GAAP measure, in the accompanying Financial Tables.

"2008 was an important transitional year for our company," said Charles Stubbs, President and CEO of PRIMEDIA, "as we made significant progress in transforming our company into the clear leader in our search space, primarily focused on the more stable rental market verticals. We completed the divestiture of non-core businesses, relocated our corporate headquarters to Atlanta, and added and promoted leadership talent to implement a new set of strategic objectives.

"We generated relatively solid financial performance in a difficult macroeconomic environment. More importantly, we entered 2009 with a sound financial foundation, supported by strong cash flow and reasonable leverage, that is enabling us to aggressively address our challenges and opportunities. Our financial performance and confidence in our competitive position and outlook are evidenced by our $0.07 per share regular quarterly dividend and $5.0 million share repurchase program.

"PRIMEDIA has one simple vision," Mr. Stubbs stated, "to be the leading cross-platform provider of content to help consumers find a place to live. In the broadest terms, we have four strategic objectives that encompass our operational and financial initiatives: -- Growing our audience by strengthening our consumer product offerings; -- Maximizing the connections between our consumers and advertisers; -- Growing our market share and revenue; and -- Streamlining our cost structure.

I look forward to providing a more comprehensive view of our strategic objectives on our conference call and webcast later this morning.

"As we look ahead to 2009, we intend to continue to grow our customer count and market share in our largest business, Apartment Guide and ApartmentGuide.com, and pursue enhancements to our product portfolio and selective market and market segment expansion. We anticipate increasing our investment in search engine optimization and marketing.

We also aim to aggressively grow our Rentals.com business by focusing on driving revenue growth and improving site engineering and performance, while increasing traffic primarily through search engine optimization.

"The residential real estate sales industry continues to suffer through an unprecedented collapse in demand and access to credit markets. As a result, we anticipate increasing pressure on our New Homes and DistribuTech businesses during 2009, with full year levels of percentage decline in revenue exceeding those experienced during fourth quarter 2008. We remain focused on managing costs for these businesses in accordance with anticipated levels of revenue, and managing our client relationships to best position us for opportunities as macroeconomic conditions improve.

"We have powerful brands, a strong balance sheet, a solid infrastructure and a seasoned team with a successful track record of transforming traditional print businesses, and we expect to leverage our strengths to increase our market share and enhance long-term shareholder value," concluded Mr. Stubbs.

Fourth Quarter Revenue and Operations Apartments -- Apartment Guide, ApartmentGuide.com, Rentals.com and RentalHouses.com The Apartments division, representing approximately 87% of fourth quarter 2008 advertising revenue, grew by 2.7% to $53.4 million, from $52.0 million in fourth quarter 2007. Apartment Guide and ApartmentGuide.com results were primarily driven by increased customer count and apartment community listings. Revenue from Rentals.com and RentalHouses.com increased by 0.1% compared to fourth quarter 2007.

The Apartment Guide and ApartmentGuide.com business continues to generate stable growth, driven by solid sales force execution, greater Internet utilization, new product introduction and historically normalized occupancy rates in most markets. Rentals.com and RentalHouses.com are generating revenue growth, improving site performance and increasing traffic through search engine optimization.

New Homes -- NewHomeGuide.com, AmericanHomeGuides.com Revenue from New Homes, representing approximately 13% of fourth quarter 2008 advertising revenue, declined by 37.7% to $7.8 million, from $12.6 million in fourth quarter 2007, as the nationwide weakness in the new home sales sector and dislocation in the credit markets continued to have a significant adverse impact on this business unit.

The revenue decline was primarily due to a decline in the number of new home community listings.

During 2008, the Company ceased publication of two New Home Guide Professional Editions. In early 2009, the Company announced that it was suspending additional print publications, while focusing on Internet offerings in related markets, as it continues to reduce the cost structure for this business to offset expected revenue losses.

DistribuTech DistribuTech, the Company's print distribution operation, generated revenue of $12.2 million, compared to $14.5 million in fourth quarter 2007, a 16.3% decline. Historically, the primary function of DistribuTech has been to ensure priority placement for PRIMEDIA publications and to reduce our overall distribution costs. Revenue from third-party customers contributes to this reduction in costs.

DistribuTech continues to experience a significant loss of revenue from third-party customers, particularly those who publish free resale home and automotive publications, which are scaling back or ceasing operations or providing an Internet-only product.

The Company intends to continue to reduce its cost structure for this business to offset, in part, expected revenue losses. The overall goal is to create a more efficient distribution network that is less dependent on third-party revenue by streamlining the expense structure, including through real estate consolidation and process automation, and optimizing the distribution footprint by eliminating less effective locations.

Other Fourth Quarter Financial Highlights Operating Expenses The decrease in Operating Expenses of 8.3% to $56.1 million was primarily driven by reductions in General and Administrative expenses, partially offset by a small increase in Distribution and Circulation expense. This reflects a post-headquarters relocation overhead structure, the elimination of associated professional fees and the initial results of various cost efficiency program initiatives. The Company expects that the bulk of the expense savings from this program will occur in 2009, and it is targeting at least $15 million in expense reductions.

Adjusted EBITDA Adjusted EBITDA decreased 3.6% to $17.3 million, from $18.0 million in fourth quarter 2007. This decline was primarily driven by lower revenue and one-time costs associated with a $0.9 million buyout of certain retail distribution locations and General and Administrative expenses.

This decline was partially offset by lower headcount, lower professional fees due to the completion of our headquarters relocation and other initiatives to reduce operating expenses. Adjusted EBITDA as a percentage of total net revenue increased to 23.5%, from 22.7% in fourth quarter 2007, despite the impact of lower revenue.

Income from Continuing Operations Income from continuing operations increased $29.7 million to $34.7 million, from $5.0 million in fourth quarter 2007, primarily due to the release of $29.3 million in deferred tax asset valuation allowance.

This increase was partially offset by the same factors described above that contributed to the decline in our Adjusted EBITDA and an increase in restructuring charges to $3.3 million from $1.3 million in fourth quarter 2007.

Net Income Net income increased $44.6 million to $32.0 million, compared to a loss of $12.6 million in fourth quarter 2007, primarily due to the same factors described above that contributed to the growth in our Income from Continuing Operations and a $14.9 million improvement in discontinued operations due to charges associated with divestitures in 2007, partially offset by $5.0 million in litigation settlement costs.

Earnings per Share from Continuing Operations Earnings per share from continuing operations increased $0.67 to $0.78, from $0.11 in fourth quarter 2007, primarily due to the same factors described above in Income from Continuing Operations.

Free Cash Flow and Capital Expenditures Free cash flow was $11.7 million, compared to ($16.4) million for fourth quarter 2007. This improvement was primarily due to an increase in net cash provided by operating activities. During fourth quarter 2008, the Company invested $5.1 million in capital expenditures, compared to $4.6 million in fourth quarter 2007. Free cash flow is a non-GAAP financial measure that is described, and reconciled to the corresponding GAAP measure, in the accompanying Financial Tables.

Balance Sheet As of December 31, 2008, the Company's cash and cash equivalent balance increased to $31.5 million, compared to $14.7 million as of December 31, 2007. The Company had debt, net of cash, of $230.3 million at December 31, 2008, compared to $238.1 million at December 31, 2007.

Dividend The Board of Directors of the Company has authorized a regular quarterly cash dividend of $0.07 per share of common stock, payable on March 31, 2009, to stockholders of record on March 23, 2009. The Company currently expects to continue to pay a regular quarterly dividend.

Conference Call The Company will host a conference call and audio webcast with investors, analysts and other interested parties today at 10:00 A.M.

Eastern Time. The call can be accessed live over the phone by dialing 1-800-762-8779, or for international callers, 1-480-248-5081. The passcode is 4012540. Additionally, a live audio webcast will be available to interested parties for a limited time only at the company's website under the Investor Relations section.

A recorded version will be available after the conference call at 1-800-406-7325 in the U.S. or 1-303-590-3030, if you are outside the U.S. The replay ID is 4012540. The recorded version will be available shortly after the completion of the call until midnight, Eastern Time, March 19, 2009.

Financial Tables follow PRIMEDIA Inc.

Financial Tables (Unaudited) ($ in millions, except per share amounts) Operational Data Three Months Ended Twelve Months Ended (Including Reconciliation December 31, December 31, of Adjusted EBITDA to Net 2008 2007 2008 2007 Income) Revenue, Net: Apartments $ 53.4 $ 52.0 $ 211.4 $ 206.4 New Homes 7.8 12.6 39.3 50.8 Total Advertising Revenue 61.2 64.6 250.7 257.2 Distribution 12.2 14.5 53.4 57.6 Total Revenue, Net $ 73.4 $ 79.1 $ 304.1 $ 314.8 Cost of Goods Sold $ 7.4 $ 8.3 $ 32.3 $ 34.7 Marketing and Selling 18.0 18.1 75.4 81.1 Distribution and Circulation 21.1 20.9 85.1 83.6 General and Administrative Expenses 9.6 13.8 47.1 57.2 Total Operating Expenses $ 56.1 $ 61.1 $ 239.9 $ 256.6 Adjusted Earnings before Interest, Taxes, Depreciation, Amortization and Other Credits (Charges) (A) (Adjusted EBITDA) (B) $ 17.3 $ 18.0 $ 64.2 $ 58.2 Depreciation and Amortization of Property and Equipment (4.1 ) (3.3 ) (14.5 ) (12.6 ) Amortization of Intangible Assets (0.8 ) (0.9 ) (2.9 ) (3.5 ) Non-Cash Compensation (0.8 ) 0.1 (2.1 ) (0.5 ) Provision for Restructuring Costs (3.3 ) (1.3 ) (5.3 ) (10.5 ) Interest Expense (4.8 ) (5.5 ) (19.3 ) (77.7 ) (G) Amortization of Deferred Financing Costs (0.2 ) (0.2 ) (0.9 ) (1.7 ) Other Income (Expense), Net 2.0 1.2 2.8 (40.1 ) (G) Income (Loss) Before Benefit (Provision) for Income Taxes 5.3 8.1 22.0 (88.4 ) Benefit (Provision) for Income Taxes 29.4 (C) (3.1 ) 27.0 (C) 32.7 Income (Loss) from Continuing Operations 34.7 5.0 49.0 (55.7 ) Discontinued Operations (2.7 ) (D), (E) (17.6 ) (D) 10.5 (D), (E) 547.1 (D),(F) Net Income (Loss) $ 32.0 $ (12.6 ) $ 59.5 $ 491.4 Basic and Diluted Earnings (Loss) per Common Share: Continuing Operations $ 0.78 $ 0.11 $ 1.11 $ (1.26 ) Discontinued Operations (0.06 ) (0.40 ) 0.24 12.40 Net Income (Loss) $ 0.72 $ (0.29 ) $ 1.35 $ 11.14 Basic Common Shares Outstanding (weighted-average) 44,184,134 44,152,950 44,176,398 44,118,943 Diluted Common Shares Outstanding (weighted-average) 44,208,750 44,259,053 44,197,590 44,118,943 Capital Expenditures, net (excluding acquisitions) $ 5.1 $ 4.6 $ 13.0 $ 20.4 Balance Sheet Data At December 31, 2008 2007 Cash and cash equivalents $ 31.5 $ 14.7 Long-term debt, including current maturities $ 261.8 $ 252.8 Common shares outstanding 44,188,550 44,165,450 Reconciliation of Free Cash Flow to Cash Provided by (Used In) Operating Activities Three Months Ended December 31, Years Ended December 31, 2008 2007 2008 2007 Net cash provided by (used in) operating activities $ 17.0 $ (11.8 ) $ 21.1 $ (45.5 ) Additions to property, equipment and other (excluding acquisitions) (5.1 ) (4.6 ) (13.0 ) (20.4 ) Capital lease payments (0.2 ) - (0.5 ) (0.7 ) Free Cash Flow (H) $ 11.7 $ (16.4 ) $ 7.6 $ (66.6 ) Supplemental information: Cash paid for interest, including interest on capital and restructured leases $ 4.7 $ 5.6 $ 19.3 $ 90.0 Cash paid for taxes (net of refunds received) $ (3.7 ) $ 24.2 $ 7.7 $ 41.8 (A) Other credits (charges) include non-cash compensation and provision for restructuring costs.

(B) Use of the Term Adjusted EBITDA - Adjusted EBITDA is defined as earnings before interest, taxes, depreciation, amortization, non-cash compensation, provision for restructuring costs and other. The Company believes that adjusted EBITDA provides useful information to investors because it is an integral part of the Company's internal evaluation of operating performance. These operating performance results are used by the Company's chief operating decision maker to make decisions about resource allocation and to assess performance.

Adjusted EBITDA is not intended to be, and should not be considered as, an alternative to net income as determined in conformity with accounting principles generally accepted in the United States of America. Adjusted EBITDA, as presented, may not be comparable to similarly titled measures reported by other companies since not all companies necessarily calculate adjusted EBITDA in an identical manner, and, therefore, it is not necessarily comparable between companies.

(C) Includes a $29.3 million release of deferred tax asset valuation allowance.

(D) Includes gain/(loss) on sale of business, net of estimated tax, of $(0.1) million and $24.7 million for the three months ended December 31, 2008 and 2007, respectively, and $2.0 million and $459.1 million for the twelve months ended December 31, 2008 and 2007, respectively.

(E) For the three and twelve months ended December 31, 2008, the Company recognized an estimated tax benefit of $3.6 million and $20.5 million, respectively, in discontinued operations, primarily as a result of its ability to carry back a projected 2008 net operating loss (for tax purposes) against taxes paid on a portion of the 2007 gain on divestures of certain subsidiaries.

(F) In the first quarter of 2007, the Company recorded tax benefits of approximately $61.0 million related to its Enthusiast Media ("PEM") segment. These benefits, which were recorded as a component of discontinued operations, represent the tax consequences of the recharacterization of certain indefinite-lived intangible assets to definite-lived in connection with the classification of PEM business as held for sale, and were recorded when it became apparent that certain taxable temporary differences would reverse.

(G) During the third quarter of 2007, the Company repaid all $492.5 million of its term loan, redeemed all $410.0 million of its 8 7/8% Senior Notes due 2011, redeemed $292.2 million of its 8.00% Senior Notes due 2013 and redeemed all $122.5 million of its Senior Floating Rate Notes due 2010. In addition, on August 1, 2007, the Company completed the financing for a $350.0 million senior secured bank credit facility, consisting of a $100.0 million revolving loan facility and a $250.0 million Term Loan B. During the second quarter of 2008, the Company redeemed the remaining $2.6 million of its 8.00% Senior Notes due 2013. In addition, Other income (expense), net includes a loss on the redemption of debt of approximately $44.3.

(H) Use of the Term Free Cash Flow - Free cash flow is defined as net cash provided by (used in) operating activities, adjusted for additions to property, equipment and other (excluding acquisitions), and capital lease payments. Discontinued operations are included until sold or shut down.

The Company believes that the use of free cash flow enables the Company's chief operating decision maker to make decisions based on the Company's cash resources. The Company believes that free cash flow provides useful information to investors as it is considered to be an indicator of the Company's liquidity, including its ability to reduce debt, make strategic investments and pay dividends.

Free cash flow is not intended to represent cash flows from operating activities as determined in conformity with accounting principles generally accepted in the United States of America. Free cash flow, as presented, may not be comparable to similarly titled measures reported by other companies since not all companies necessarily define free cash flow in an identical manner, and, therefore, it is not necessarily comparable between companies.

About PRIMEDIA Inc.

PRIMEDIA Inc. helps millions of consumers nationwide find a place to live through its innovative print, Internet and mobile solutions. From publishing its flagship advertising-supported Apartment Guide since 1975 to launching industry-leading online real estate destinations such as ApartmentGuide.com, Rentals.com and NewHomeGuide.com, PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancy for property managers, landlords, new home builders and real estate professionals.

March 12, 2009 -- Simcere Pharmaceutical Group ("Simcere" or the "Company') (NYSE: SCR), a leading manufacturer and supplier of branded generic pharmaceuticals and manufacturer of the patented anti-cancer biotech product Endu in China, today reported unaudited financial results for the quarter and fiscal year ended December 31, 2008.

Highlights -- Total revenue increased to RMB 466.9 million (US$68.4 million) for the fourth quarter of 2008, representing 17.1% year-over-year growth; for the full year of 2008, total revenue was RMB 1,741.1 million (US$255.2 million), an increase of 27.2% from RMB 1,368.7 million for the full year of 2007; -- Income from operations was RMB 72.7 million (US$10.6 million) for the fourth quarter of 2008, compared to RMB 73.2 million for the corresponding period in 2007. For the full year of 2008, operating income was RMB 357.0 million (US$52.3 million), an increase of 35.3% from RMB 263.9 million for the full year of 2007; -- Net income was RMB 51.7 million (US$7.6 million) for the fourth quarter of 2008, representing 33.8% year-over-year decrease; for the full year of 2008, net income was RMB 350.2 million (US$ 51.3 million), an increase of 16.2% from RMB 301.3 million for the full year of 2007; -- Gross margin for the fourth quarter of 2008 increased to 83.1%, compared to 82.2% for the corresponding period in 2007. For the full year of 2008, gross margin was 81.6%, compared to 82.4% in 2007.

Mr. Jinsheng Ren, Chairman and Chief Executive Officer of Simcere Pharmaceutical Group, commented: "We are pleased that Simcere achieved overall steady growth in 2008. While the sales growth of Endu has remained below our expectations, both Bicun and Yidasheng have continued to deliver strong sales growth despite the emergence of competitors in the edaravone market. We are also encouraged by the continued strong performance from our branded generics.

"In 2009, we believe that our edaravone products and Sinofuan will be the key growth drivers for the Company. With Simcere's strong balance sheet and prudent approach to selecting acquisition targets, we will continue to pursue opportunities that enrich our product pipeline and support our long-term development." The Company announced that it recently acquired the remaining 10% of Shandong Simcere Medgenn Bio-Pharmaceutical Co. Ltd, the manufacturer of Endu, that it did not already own, bringing Simcere's total ownership to 100%.

2008 Fourth Quarter and Full Year Financial Results Total revenue for the fourth quarter of 2008 was RMB 466.9 million (US$68.4 million), an increase of 17.1% from RMB 398.6 million for the corresponding period in 2007.

For the full year of 2008, total revenue was RMB 1,741.1 million (US$255.2 million), an increase of 27.2% from RMB 1,368.7 million for the full year of 2007.

Revenue from Endu, the Company's patented anti-cancer biotech product launched in July 2006, totaled RMB 58.1 million (US$8.5 million) in the fourth quarter of 2008, representing 12.4% of the Company's product revenue for the quarter and a decrease from RMB 64.0 million for the corresponding period in 2007. For the full year of 2008, revenue from Endu totaled RMB 239.4 million (US$35.1 million), an increase of 10.8% from RMB216.2 million for the full year of 2007.

Revenue from first-to-market edaravone injection products under the brand names Bicun and Yidasheng totaled RMB 192.8 million (US$28.2 million) in the fourth quarter of 2008, an increase of 31.1% from RMB 147.0 million for the corresponding period in 2007.

For the full year of 2008, revenue from Bicun and Yidasheng totaled RMB 651.2 million (US$95.4 million), an increase of 46.8% from RMB 443.4 million for the full year of 2007. While the number of competing edaravone products increased during 2008, Simcere's Bicun and Yidasheng remained the established market leaders in China's first and second tier markets and continued to achieve penetration in third tier markets.

Revenue from other first-to-market products; Jiebaishu, a nedaplatin product, Sinofuan, a 5-FU sustained release implant for the treatment of cancer, and Anxin, a biapenem injection, totaled RMB 25.7 million (US$3.8 million) in the fourth quarter of 2008. For the full year of 2008, revenue from these products totaled RMB 59.8 million (US$8.8 million).

Revenue from other branded generic products totaled RMB 190.2 million (US$27.9 million) in the fourth quarter of 2008, an increase of 2.7% from RMB 185.3 million for the corresponding period in 2007. For the full year of 2008, revenue from other branded generic products totaled RMB 786.4 million (US$115.3 million), an increase of 12.1% from RMB 701.7 million for the full year of 2007.

Gross margin for the fourth quarter of 2008 increased to 83.1%, compared to 82.2% for the corresponding period in 2007. For the full year of 2008, gross margin was 81.6%.

Research and development expenses for the fourth quarter of 2008 totaled RMB 34.0 million (US$5.0 million), an increase of 113.5% from RMB 15.9 million for the corresponding period in 2007.

The increase was primarily due to the expansion of the research and development team and the initiation of new research projects. As a percentage of total revenue, research and development expenses were 7.3% for the fourth quarter of 2008, compared to 4.0% for the corresponding period in 2007.

For the full year of 2008, research and development expenses totaled RMB 86.1 million (US$12.6 million), compared to RMB 68.3 million for the full year of 2007.

Sales marketing and distribution expenses for the fourth quarter of 2008 were RMB 225.8 million (US$33.1 million), an increase of 17.1% from RMB 192.7 million for the corresponding period in 2007. As a percentage of total revenue, sales, marketing and distribution expenses were 48.4% for the fourth quarter of 2008, compared to 48.3% for the corresponding period in 2007. For the full year of 2008, sales, marketing and distribution expenses were RMB 783.0 million (US$114.8 million), an increase of 23.4% from RMB 634.4 million for the full year of 2007.

General and administrative expenses were RMB 55.6 million (US$8.2 million) for the fourth quarter of 2008, an increase of 21.5% from RMB 45.8 million for the corresponding period in 2007. The increase was primarily due to increased administrative headcount and higher professional service fees associated with the compliance requirements of Section 404 of the Sarbanes-Oxley Act of 2002. As a percentage of total revenue, general and administrative expenses increased to 11.9% for the fourth quarter of 2008 from 11.5% for the corresponding period in 2007. For the full year of 2008, general and administrative expenses were RMB 194.2 million (US$28.5 million), an increase of 20.6% from RMB 161.1 million for the full year of 2007.

Share-based compensation expenses, which were allocated to research and development expenses, sales, marketing and distribution expenses, and general and administrative expenses, based on the nature of the work that the Company's employees were assigned to perform, totaled RMB 5.7 million (US$0.8 million) for the fourth quarter of 2008. Share-based compensation expenses for the fourth quarter of 2007 were RMB 8.7 million. For the full year of 2008, share-based compensation expenses totaled RMB 25.5 million (US$3.7 million), a decrease of 17.0% from RMB 30.8 million for the full year of 2007.

Income from operations was RMB 72.7 million (US$10.6 million) for the fourth quarter of 2008, compared to RMB 73.2 million for the corresponding period in 2007. For the full year of 2008, operating income was RMB 357.0 million (US$52.3 million), an increase of 35.3% from RMB263.9 million for the full year of 2007.

Income tax expense for the fourth quarter of 2008 totaled RMB 13.0 million (US$1.9 million), compared to RMB 16.3 million for the corresponding period in 2007. For the full year of 2008, income tax expense was RMB 49.3 million (US$7.2 million), compared to RMB 13.5 million for the full year of 2007. In addition to the overall increase in taxable income, the increased income tax expense in the full year of 2008 was primarily due to the expiration of tax holidays enjoyed by two PRC subsidiaries.

Net income was RMB 51.7 million (US$7.6 million) for the fourth quarter of 2008, compared to RMB 78.1 million for the corresponding period in 2007, a decrease of 33.8%. Net income margin was 11.1% for the fourth quarter of 2008, compared to 19.6% for the fourth quarter of 2007. For the full year of 2008, net income was RMB 350.2 million (US$51.3 million), an increase of 16.2% from RMB 301.3 million for the full year of 2007. Net income margin was 20.1% for the full year of 2008, compared to 22.0% for the full year of 2007.

Basic earnings per share for the fourth quarter of 2008 and the full year of 2008 were RMB 0.42 (US$0.06) and RMB 2.80 (US$0.41), respectively, and diluted earnings per share for the fourth quarter and the full year of 2008 were RMB 0.42 (US$0.06) and RMB 2.80 (US$0.41), respectively. One American Depository Share (ADS) represents two ordinary shares of the Company. Basic earnings per ADS for the fourth quarter of 2008 and the full year of 2008 were RMB 0.83 (US$0.12) and RMB 5.61 (US$0.82), respectively, and diluted earnings per ADS for the fourth quarter of 2008 and the full year of 2008 were RMB 0.83 (US$0.12) and RMB 5.60 (US$0.82), respectively.

As of December 31, 2008, the Company had cash and cash equivalents (including pledged bank deposits) and held-to-maturity investment securities, of RMB 813.8 million (US$119.3 million) and nil, respectively, compared to RMB 498.3 million and RMB 470.0 million, respectively, as of December 31, 2007.

Company Outlook Simcere expects that China's upcoming medical reform and increasing industry consolidation will benefit Simcere in the long-term. However, due to short-term uncertainties, including whether Endu and our edaravone products will be covered in the national insurance catalogue, the Company believes that the most prudent approach is not to provide full-year or quarterly guidance on revenue and income at this time.

Financial Statements The unaudited condensed consolidated statements of income and balance sheets accompanying this press release have been prepared by management using U.S. GAAP. These financial statements are not intended to fully comply with U.S. GAAP because they do not present all of the disclosures required by U.S. GAAP. The December 31, 2007 balance sheet was derived from the audited consolidated financial statements of the Company.

Conference Call Simcere Pharmaceutical Group will host a conference call to discuss the Company's results for the fourth quarter and full year of 2008 on Thursday, March 12, at 8:30 a.m. Eastern Time (Thursday, March 12 at 8:30 p.m. Beijing/Hong Kong time). The management team will be on the call to discuss the results for fourth quarter and full year of 2008 and to answer questions.

To access the conference call, please dial: United States toll-free dial-in number: +1-866-700-7477 United States dial-in number: +1-617-213-8840 North China toll-free dial-in number: +86-10-800-152-1490 South China toll-free dial-in number: +86-10-800-130-0399 Hong Kong dial-in number: +852-3002-1672 Please ask to be connected to Simcere's Q4 2008 earnings call and provide the following passcode: 77163710. Simcere will also broadcast a live audio webcast of the conference call. The broadcast will be available by visiting the "Investor Relations" section of the Company's web site at http://www.simcere.com Following the earnings conference call, an archive of the call will be available by dialing: United States toll-free dial-in number: +1-888-286-8010 United States dial-in number: +1-617-801-6888 The passcode for replay participants is: 92927155. The telephone replay also will be archived on the "Investor Relations" section of the Company's web site for seven days following the earnings announcement.

About Simcere Pharmaceutical Group Simcere Pharmaceutical Group (NYSE:SCR, Simcere) is a leading manufacturer and supplier of branded generic pharmaceuticals and manufacturer of the patented anti-cancer biotech product Endu in the rapidly growing China market. In recent years, Simcere has been focusing its strategy on the development of innovative pharmaceuticals and first-to-market generics, and has introduced an innovative anti-cancer medication Endu, a first-to-market medication Sinofuan, and first-to-market generics such as Bicun and Anxin. Simcere manufactures and sells more than 50 pharmaceutical products including antibiotics, anti-cancer medication and stroke management medication and is the exclusive distributor of three additional pharmaceuticals that are marketed under its brand names. Simcere concentrates its research and development efforts on the treatment of diseases with high incidence and/or mortality rates and for which there is a clear demand for more effective pharmacotherapy such as cancer, strokes, orthopaedics and infectious diseases and currently has more than 12 pipeline products.

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