PCS EDVENTURES COM INC - 10-Q - Management's Discussions and Analysis of Financial Condition and Results of Operations.
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[February 14, 2012]

PCS EDVENTURES COM INC - 10-Q - Management's Discussions and Analysis of Financial Condition and Results of Operations.

(Edgar Glimpses Via Acquire Media NewsEdge) Cautionary Statements for Purposes of "Safe Harbor Provisions" of the Private Securities Litigation Reform Act of 1995: Except for historical facts, all matters discussed in this report, which are forward-looking, involve a high degree of risk and uncertainty. Certain statements in this report set forth management's intentions, plans, beliefs, expectations, or predictions of the future based on current facts and analyses.


When we use the words "believe", "expect", "anticipate", "estimate", "intend" or similar expressions, we intend to identify forward-looking statements. You should not place undue reliance on these forward-looking statements. Actual results may differ materially from those indicated in such statements, due to a variety of factors, risks and uncertainties. Potential risks and uncertainties include, but are not limited to, competitive pressures from other companies within the Educational Industries, economic conditions in the Company's primary markets, exchange rate fluctuation, reduced product demand, increased competition, inability to produce required capacity, unavailability of financing, government action, weather conditions and other uncertainties, including those detailed in the Company's Securities and Exchange Commission filings. The Company assumes no duty to update forward-looking statements to reflect events or circumstances after the date of such statements.

The following discussion should be read in conjunction with our audited consolidated financial statements and Management's Discussion and Analysis of Financial Condition and Results of Operations ("MD&A") contained in our Form 10-K for the year ended March 31, 2011.


Plan of Operation PCS is transitioning from a challenging period to a more capable and better positioned company. We have the SEC case resolved and the class action matter is pending settlement; management has been strengthened and business plans have been refined to meet changing market demands domestically and internationally.

Shareholders, debt holders and employees have been and continue to be supportive. Increasing revenue and capital financing are primary focuses of management to improve cash flow and liquidity.

The Company has undergone a reorganization with the resignation of Mr. Anthony A. Maher as CEO and Chairman of the Board during the second quarter of fiscal year 2012. Effective January 5, 2012 Mr. Robert O. Grover was appointed to serve as Chief Executive Officer. He succeeds Valerie L. Grindle who assumed the role of CEO upon Mr. Maher's resignation and subsequently resigned on January 4, 2012. Mr. Grover has spent the last two decades with PCS designing, developing, and creating PCS learning programs and services intended to facilitate student-centered, experiential learning. Mr. Grover has worked closely with partners and customers in the education industry over the past two decades and knows the complexities of the domestic and international educational marketspace very well. Mr. Grover has traveled extensively throughout the world promoting PCS programs and developing International relationships for the Company. Ms. Leann Gilberg was hired as CFO in September 2011. Ms. Gilberg is working towards improved internal controls and financial reporting. Mr. Brett Newbold joined PCS in January of 2012 as an operational advisor and active member of the executive management team. Management and the Board of Directors believe the addition of Mr. Newbold will strengthen PCS operational capabilities. Mr. Newbold has extensive executive management experience having served the role of CEO, COO, and CTO for a variety of companies both domestic and international over the past three decades.

In fiscal year 2012, PCS will continue its commitment to the research and development of PreK-16, brain-based learning programs in Science, Technology, Engineering and Math (STEM) that embed 21st century thinking skills and new technologies. In order to deploy the technical education and K-6 programs that had been in development and pilot testing for several years, PCS implemented a new Strategic Business Unit (SBU) and subsidiary structure in fiscal year 2011 that targeted sales efforts to the following markets: 1) K-6 programs for the elementary classroom 2) Tech Ed programs for grades 6-12 21 -------------------------------------------------------------------------------- 3) Afterschool programs 4) Services that provide K-16 educational solutions for the international market 5) Virtual labs for community colleges and universities Fiscal year 2011 was the first year of implementation of the K-6 and Tech Ed SBUs and represented a milestone for taking PCS programs into the core classroom market, beyond the afterschool market. Progress was made in establishing district and university relationships, expanding the pilot programs, compiling research, developing grant partnerships, and refining the products and services for the classroom through continued application and testing.

During fiscal year 2012, we will continue to build upon the SBU foundations established in FY2011 and drive toward the establishment of synergies between these SBUs and our subsidiary, LabMentors. This effort will include a more focused approach to our web-based marketing efforts and tightened sales processes. In addition, during FY2011, PCS applied for and was awarded Trade Adjustment Assistance funds in the amount of $75,000 to apply to the development and promotion of PCS programs to improve our competitiveness against foreign imports. These matching funds were put on hold in November of 2011 due to budgetary cutbacks at the Federal level, but are anticipated to be restored in the spring of 2012. If restored, these matching funds will be used in fiscal year 2013 to continue to improve and expand the PCS Robotics line of controllers, proprietary software, and curriculum solutions to take advantage of the rapidly growing robotics education market. Continued product development resulted in upgrades to PCS intellectual Property as the Company launched sales of its newest version of the controller for its robotics products, The Brain 4.0.

In the first three quarters of FY2012, PCS began the transition to a new marketing model that would address the challenges presented by the current budgetary cuts in the educational market. PCS recognizes that its experience in operating learning centers combined with the chaos of our current national education crisis creates a unique opportunity to supplement the current PCS business model through opening learning centers in partnership with schools.

This approach combines PCS expertise in experiential learning with its considerable store of intellectual property comprised of learning frameworks, content, proprietary hardware, and software developed over the past two decades while increasing the throughput of existing SBU direct sales efforts. This marketing approach focuses on the return to the business of operating experiential learning centers that will incorporate the large body of PCS intellectual property into an afterschool program that families will pay tuition to attend. PCS developed a relationship with Sage International, a charter school based in Boise, to provide the facility and classroom for the afterschool program, and PCS, in exchange, will provide the equipment and support. The school uses the material during the day as part of the curriculum, and PCS operates for-profit afterschool classes on weekends, evenings, and after the close of the school day. PCS conducted successful market tests of holiday camps during November and December of 2011, refining and confirming basic assumptions related to the business plan. Also related to the transitional emphasis to the learning center business, PCS signed a license and royalty agreement with Kindle Experiential Learning of India (KEL). KEL will be utilizing PCS content and support services to build out a network of experiential learning centers throughout India. PCS, as part of the agreement, will receive ongoing royalties on the tuition charged to students attending PCS based programs. PCS also participated in a tender in the Kingdom of Saudi Arabia, introducing the educational fundamentals of the PCS learning system and the application of these fundamentals through experiential learning centers; presented learning center and licensing opportunities to a partner in Turkey; entered into preliminary discussions regarding commercial licensing of PCS content with a potential partner in Thailand; and presented learning center and licensing opportunities to a partner in Australia.

On September 14, 2011, we announced that we had entered into a five year content license and royalty agreement (the "Kindle License") with Kindle Experiential Learning Private Ltd., an India domiciled and registered corporation ("KEL") that was to be effective on the receipt of the first payment. The contract requires payments of $150,000 based on certain milestones, plus ongoing royalties. Of the $150,000, $25,000 is to be applied to future royalties. KEL is a start-up business whose founders have over 30 years of combined experience in the education field, with a business plan that anticipates opening learning centers at a conservative pace. Future payments due under the License will be subject to the success of KEL in its planned endeavors and further subject to the risks inherent in enforcing international contracts, among other risks.

Results of Operations Three-month period ended December 31, 2011, compared to three-month period ended December 31, 2010 The quarter ended December 31, 2011, resulted in revenue of $368,743 as compared to revenue during the quarter ended December 31, 2010 of $476,060. The decrease in revenue was ($107,317) or 23% percent. Sales 22 -------------------------------------------------------------------------------- were lower than projected primarily due to delays encountered in production of two of our primary curriculum components, BrickLabs and The Brain. Production of these components was completed at the end of the quarter and orders are currently able to be fulfilled and shipped. In addition, the quarter ended December 31 is historically a slower sales period due to school budgetary and funding cycles and the holiday breaks taken in educational institutions.

Gross profit decreased $119,136 or 40% for the quarter over the same quarter last year due to lower sales and orders that were only able to be partially fulfilled due to the delayed product manufacturing experienced. Operating expenses decreased by $22,784 due to lower legal expenses and overall cost control initiatives. As a result of the decrease in sales and gross profit, which were only partially offset by the decrease in operating costs, the loss from operations increased from ($329,960) for the third quarter of fiscal year 2010 to ($426,312) or 29% for the third quarter of fiscal year 2011.

Net loss for the quarter ended December 31, 2011 increased to ($433,182) compared to a net loss during the quarter ended December 31, 2010, of ($139,056). The Basic Loss per Share for the quarter ended December 31, 2011, is ($0.01) compared to the ($0.00) loss per share for the three-month period ended December 31, 2010.

Nine-month period ended December 31, 2011, compared to nine-month period ended December 31, 2010 Revenues for the nine-month period ended December 31, 2011 increased $250,170 to $1,686,916 as compared to revenue during the nine-month period ended December 31, 2010 of $1,436,746. With this 17% increase in sales, gross profit rose to $912,606 for the nine-month period compared to $877,468 for the same period last year. Due to the increases in sales and gross profit experienced in the second quarter of fiscal year 2012 gross profit for the nine months ended December 31, 2011 increased slightly by 4% compared to the same period in fiscal year 2011.

Operating expenses for this nine-month period decreased from $2,364,621 to $2,021,916 which was primarily attributable to the second quarter decrease relative to last fiscal year. The resulting net operating loss of ($1,109,310) is a decrease of 25% or $377,843 for the first nine months of fiscal year 2012 relative to the first nine months of fiscal year 2011.

Interest expense for the nine-month period increased by $236,759 year over year due to the discounting of debt and the issuance of warrants attached to financing associated with the short term notes payable issued. The offsetting of other income and other expense from the second quarter carried through to the nine-month period. The resulting net loss of ($1,333,774) for the nine months ended December 31, 2011 represents a 3% increase compared to a net loss during the nine months ended December 31, 2010, of ($1,295,553). The Basic Loss per Share for the nine months ended December 31, 2011 and December 31, 2010 was ($0.03).

Liquidity The Company ended the third quarter of fiscal year 2012 with $29,318 in cash, total current assets of $897,109 and total current liabilities of $1,654,982, resulting in a working capital deficit of ($757,873) compared to the working capital of ($25,995) at December 31, 2010. The Company had a current ratio at December 31, 2011 and 2010 of 0.3 and 1.0, respectively. This decrease in liquidity was due primarily to continuing net losses which were partially financed through short term debt.

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