[October 02, 2008]

Panasonic to Showcase IP Solutions at BroadSoft Connections

(Marketwire Via Acquire Media NewsEdge) SCOTTSDALE, AZ, October 2 / MARKET WIRE/ --

Panasonic, the leader* in the U.S. telephony
market for systems under 60 extensions, will be showcasing its portfolio of
IP solutions at BroadSoft Connections 2008: Xtend, the sixth annual
Executive Users Conference. These applications, along with many other
communication solutions, will be demonstrated by Panasonic at booth number
44 in the Westin Kierland Resort, Scottsdale, Arizona, from October 5-8.

Panasonic markets a wide range of applications including: telephony, call
center, collaboration and monitoring capabilities, as well as networked
solutions for multi-location businesses and remote workers. Panasonic's
offerings encompass several lines of phone systems with IP capabilities and
support a variety of endpoints including analog, digital, Media Gateway
Control Protocol (MGCP) and Session Initiation Protocol (SIP).

Currently testing SIP trunking interoperability with the service provider
community, Panasonic has either completed or is in the final stages of
certification with several providers. Additionally, later this year
Panasonic plans to round out its SIP portfolio with the debut of the first
Panasonic branded SIP phone.

"Panasonic's goal is to provide small and medium business customers
one-stop shopping for a complete state-of-the-art communications solution
customized to meet their pressing business needs," said Bill Savino,
national marketing manager for Panasonic Communications Solutions Group.
"We are pleased to be working in concert with BroadSoft to increase the
adoption and deployment of IP solutions in the consumer and business
markets."

BroadSoft Connections provides a forum for leading executives to discuss
and debate new opportunities to enhance core voice services with Web 2.0
and unified communications solutions. This annual event is attended by
communications thought leaders, industry peers, technology partners and
third-party developers from more than 30 countries and brings together the
best minds within and outside telecom to facilitate innovation and growth.

For additional information, please visit www.BroadSoft.com/connections.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a
market and technology leader in High Definition television, is a Division
of Panasonic Corporation of North America, the principal North American
subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's
U.S. marketing, sales, service and R&D operations. Panasonic offers a
complete suite of communication and networking solutions, including
cordless phones, network cameras and photo and multi-function printers that
provide convenience, style and ease-of-use for consumer and business
applications. Information about Panasonic products is available at
www.panasonic.com. Additional company information for journalists is
available at www.panasonic.com/pressroom.

*Based on Infotech 2006 data.

Editorial Contacts:
Molly McDowell
Panasonic
201-348-7185mcdowellm@us.panasonic.com
Martha Whiteley
Panasonic
201-348-7781whiteleym@us.panasonic.com

Copyright ? 2008 Marketwire

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