TMCnet News
Panasonic LinkRay® Helps Retailers Deliver Custom Data to Mobile ConsumersNEWARK, N.J., Sept. 21, 2016 /PRNewswire/ -- Panasonic Corporation of North America today announced that its LinkRay® technology (formerly LightID) is now being integrated into content management systems, kiosks and light box installations, to provide a unique analytic engagement solution, and a new way to grow revenues. Permanent installations in Japan and pilot programs in the U.S. and around the globe show how the visible light communication technology enables retailers, cultural institutions, sports stadiums and transportation hubs to easily connect consumers to more in-depth information linked to digital signage, by using encoded light signals emitted from the screens. "The digital landscape has quickly shifted to mobile, and retailers, sports and entertainment venues and local governments are seeking new ways to provide useful information to consumers when they want it as well as to gain insights into their level of engagement. With LinkRay, Panasonic is enabling business and public sector customers to transform and deliver the desired information digitally to connected citizens and consumers," said Richard Hsu, VP of Engineering t AVC Networks North America, a unit of Panasonic Corporation of North America in Newark, NJ. Panasonic is rolling out LinkRay to high-profile installations across the globe including:
About LinkRay (formerly Light ID) Technology
About Panasonic Corporation of North America
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/panasonic-linkray-helps-retailers-deliver-custom-data-to-mobile-consumers-300331757.html SOURCE Panasonic Corporation of North America |