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Palace Resorts Introduce Brand Enhancements and Appoints New Executive Marketing Team
Feb 07, 2012 (Close-Up Media via COMTEX) --
Palace Resorts, a provider of five-star, all-inclusive resort accommodations, announced a new sales and marketing team that will reinforce the company's portfolio.
According to a release, the Palace brand includes seven luxury properties throughout Mexico including the Le Blanc Spa Resort in Cancun, recipient of the AAA, Five Diamond award. The team will oversee property enhancements and upgraded facilities in 2012.
Having joined together with Hard Rock International to open the first-ever all-inclusive Hard Rock Hotel in Punta Cana, Dominican Republic in January 2011, Palace Resorts announced an extension of this relationship to include the first-ever Mexico all-inclusive Hard Rock Hotels set to launch in 2012. In order to continue to provide the best possible resort experience to its guests, Palace Resorts has created a new marketing arm, The All-Inclusive Collection, which will independently promote only these new Hard Rock all-inclusive properties, while at the same time, reinforcing the Palace Resorts Brand with a new and separate team that will cater to the existing Palace Resort brands. This will allow both entities to market the brands independently to different audiences and segments, with a laser focus on the needs specific of each brand and product offering, while continuing to offer the highest quality service and resort amenities leisure and business guests have come to expect.
"We see a tremendous need and benefit in restructuring the Palace Resorts sales and marketing department, as this new team will bring a new vision, level of expertise and innovative ideas to the brand, which is already positioned and recognized as the leader in the all-inclusive market," said Gibran Chapur, executive VP. "Palace Resorts will continue to fully support and assist its trade and tour operator partners as well as maintain the excellent rapport we have built with key industry players." The Palace Resorts executive team is now led by the following.
-Executive VP, Gibran Chapur
-Chief Operating Officer, Sandor Winkler
-VP Marketing, Kathy Halpern
-VP Group Sales, Ginny Davito
-Sales Director, Jorge Vivas
-Public Relations Manager, Cessie Cerrato
-Director of North American Field Sales, Ash Tembe
Palace Resorts noted that it continues to expand and enhance the all-inclusive services and amenities, which are unlike any competitors in the marketplace. All-inclusive offerings that go above and beyond traditional offerings include:
-Unlimited long distance calls from the guest rooms to Mexico, the continental United States, Canada, and just recently added, Latin America and Europe.
-Included Wireless Internet in-room and throughout resort public areas, all at no cost, or included Internet use via resort business centers and lobby computers.
-Unlimited wine by the bottle, all with 85 point ratings and above, from highly rated wineries around the world.
-Unlimited top shelf drinks featuring brands such as Jack Daniel's, Johnnie Walker (red and black labels), Chivas Regal and Bacardi, among many others.
-Fine dining with no restrictions.
-24-hour room service including a wide selection of breakfast favorites, entrees, soups, salads, snacks and desserts.
-Luxurious, spacious accommodations, most with stunning water views, all with double Jacuzzi, top shelf liquor dispensers, LCD TV with international programming including HBO.
More Information:
PalaceResorts.com
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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