Paid, Inc. Reports First Quarter 2006 Revenues up 225%
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[May 16, 2006]

Paid, Inc. Reports First Quarter 2006 Revenues up 225%

WORCESTER, Mass. --(Business Wire)-- May 16, 2006 -- Paid, Inc. (OTCBB:PAYD) today announced that its revenues for Q1 2006 were $2,806,800, an increase of 225% from the comparable quarter in 2005, in which revenues were $859,700.

"Paid achieved record sales results and closed the gap on profitability as a result of the continuing execution of its new business strategy developed in 2005," said Greg Rotman, CEO of Paid Inc. "Last year we shifted our focus on the expansion of our celebrity services business and decided to close out our sales on eBay and reduce our other online auction sales in an effort to embrace a more lucrative market space. We realized major increases in revenue from fan club management and other services to celebrities and our expenses began to level out, resulting in a much-improved bottom line. We anticipate continued increases in revenues from fan club memberships, merchandise, and fan experiences from tours, products and services related to several other performing artists."



Major revenue shift to celebrity services

Paid's revenue sources have changed dramatically as a result of the strategic shift toward celebrity services, as illustrated below in the revenue percentages derived from each source in the first quarter since 2004.

Revenue Sources           2006      2005      2004
-----------------------------------------------------------------
----- Celebrity services (fan club memberships/merchandise and ticketing) 94% 31% - --------------------------------------------------------------------
-- Sports Marketing 3% 14% - --------------------------------------------------------------------
-- Rotman Auction/online auction sales 2% 54% 99% ------------------------------------------------------------------
---- Advertising & web hosting fees less than 1% less than 1% less than 1% -------------------------------------------------------------------
---




Revenue from fan club membership and related merchandise sales in first quarter 2006 were $2,645,400 compared to $268,000 in the year ago quarter. Gross sales of the Company's own product, including products obtained through live autograph signings, and fees from buyers and sellers through the Rotman Auction operations, were $48,800 in first quarter 2006, compared to $467,100 in the comparable 2005 quarter. Sports marketing revenue in first quarter 2006 was $89,100 compared to $121,100 in the year ago quarter.

Operating Expenses Decrease

Total operating expenses for the three months ended March 31, 2006 were $1,080,600, compared to $1,217,300 for the corresponding period in 2005, a decrease of $136,700.

Sales, general and administrative ("SG&A") expenses for first quarter 2006 were $946,200, compared to $1,105,400 for the first quarter of 2005. The decrease of $159,200 in SG&A costs includes decreases in payroll and related costs of $51,800, depreciation and amortization of $210,400 as certain assets became fully depreciated during 2006 and 2005, and professional fees of $75,900, offset by increases in travel of $41,300, credit card commissions of $27,400, and postage and shipping costs of $41,900. The travel, credit card commissions and postage and shipping increases are all principally attributable to the tour of a major performing artist.

Interest Expense Decreases

In Q1, 2006, Paid, Inc incurred interest charges of approximately $26,700 principally associated with convertible debt, compared to interest charges of $93,800 for the corresponding period in 2005. $36,900 of the decrease is attributable to lower balances of interest-bearing debt in 2006 and $30,100 to lower amortization of beneficial conversion features. The Company's outstanding convertible debt held by Augustine Fund, L.P., the Series B Note, had a principal amount outstanding as of March 31, 2006 of $1,150,000.

Net Loss

Paid, Inc. realized a net loss for the first quarter of 2006 of $276,300, compared to a loss of $978,900 for the comparable 2005 quarter. Losses for the first quarters of both years represented less than $.01 per share.

Assets

At March 31, 2006, total assets of the Company were $2,931,500 compared to $4,229,600 at December 31, 2005. The decrease was primarily due lower cash and deferred expenses of $1,389,000 associated with the conclusion of entertainment events held during the first quarter of 2006. The Company also reports $1,335,900 lower related liabilities to customers, in the form of deferred revenues and customer refunds payable, at March 31, 2006 than at December 31, 2005.

Operating Cash Flows

A summarized reconciliation of the Company's net losses to cash used in operating activities for Q1 2006 compared to Q1 2005 is as follows:

                        Q1 2006   Q1 2005
                      ------------ ------------
Net loss                    $(276,300)  $(978,900)
Depreciation and amortization           36,900   229,600
Amortization of beneficial conversion       
Discount and debt discount               -    30,100
Common stock issued in payment of services    195,200   376,700
Net current assets and liabilities
associated with advance ticketing      (1,041,000)      -
Call options                   24,400      -
Changes in current assets and liabilities     23,100   238,700
                      ------------ ------------
Net cash used in operating activities     $1,037,700  ($103,800)
                      ============ ============



Working Capital and Liquidity

Paid had cash and cash equivalents of $408,900 at March 31, 2006, compared to $1,503,000 at yearend 2005; $51,600 of working capital at March 31, 2006 compared to $152,300 at yearend 2005; and current liabilities were $2,570,800 at March 31, 2006 compared to $3,787,695 at December 31, 2005.

Current liabilities decreased at March 31, 2006 compared to December 31, 2005 primarily due to the decrease in deferred revenues of $2,084,600 and an increase in customer refunds payable of $748,700 associated with the cancellation of a major performing artist's tour late in the first quarter of 2006 and fewer scheduled future events for other artists.

Guidance

"We're extremely excited about our progress thus far in 2006. Our strategic shift away from our previous low-margin eBay auction-based model to a more profitable artist-based business model has successfully enabled us to generate higher revenues," said Mr. Rotman. "During our first quarter this year, we were also able to start reducing expenses since we are emerging from the ramp up phase of our celebrity services business. We plan to continue pursuing and expanding our celebrity services business strategy."

He noted, "To date, the majority of our revenue in the celebrity services business has been from ticket and fan experience package sales for performing artists and we expect that to continue to grow in 2006 and beyond as we add new artists and our reputation for delivering excellent product and service to fans grows."

Mr Rotman stated, "We expect to soon announce a new area of our celebrity services business that will help celebrities further monetize their brands year-round and create an additional revenue stream that will be independent of our clients' tour and performance schedules."

"The U.S. Patent and Trademark Office (USPTO) has stated that they will soon be issuing a response to our January submissions of additional documentation to them relative to our pending patent application and we will update shareholders immediately of the status" Mr. Rotman said. "As we've previously stated, we believe that there is the potential to generate substantial revenues from licensing our patent-pending shipping calculation software to ecommerce entities and online auction sellers."

Paid, Inc.'s First Quarter 2005 10-QSB Report is available in its entirety at www.sec.gov.

About Paid, Inc.:

Paid, Inc.'s celebrity services provides famous people with official web sites and fan club services that include e-commerce storefronts, ticketing and fan experience packages, and web site content to attract tens of thousands of visitors daily. The Company also sponsors autograph signing events and other sports marketing services for sports clientele. Using proprietary patent-pending technology, Paid's patent-pending AuctionInc brand shipping calculation and auction management software and services are utilized to streamline online auctions, ecommerce and web site development and hosting. For further information, visit http://www.paid.com.

Forward Looking Statements:

This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations and expectations for activities with major celebrity clientele, merchandise sales and the patent application. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-QSB with the Securities and Exchange Commission.

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