PacificNet Linkhead Provides IVR Contact Center System for China's Leading DRTV Infomercial Company - ChinaGoHi
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[December 08, 2005]

PacificNet Linkhead Provides IVR Contact Center System for China's Leading DRTV Infomercial Company - ChinaGoHi

BEIJING --(Business Wire)-- Dec. 8, 2005 -- PacificNet Inc. (Nasdaq:PACT), a leading provider of Customer Relationship Management (CRM), telemarketing, call center, Interactive Voice Response (IVR), and Value-Added Services (VAS) in China, announced today that its subsidiary, PacificNet Linkhead, has completed an IVR customer service center system for ChinaGoHi. Headquartered in Shenzhen, China, ChinaGoHi operates one of the leading Direct Response Television (DRTV) infomercial marketing companies for financial advisory services in China with more than 700 employees in its DRTV infomercial telemarketing call center, with 700 phone lines and occupying 35,000 sq. feet.



PacificNet Linkhead was awarded the contract from ChinaGoHi to provide the IVR system for its DRTV customer contact center and manage the overall project from installation to integration. Key features of the new 1000-line IVR system developed by PacificNet Linkhead include automated call distribution and call answering, real-time customer billing, order and subscription status inquiry, automated information update via IVR, SMS, or fax, order confirmation via voice log tele-conferencing with multiple chat-rooms, CRM database management, Computer Telephony Integration (CTI), internet web integration with web-based video and voice broadcasts, web-based information management, and a fax server. The IVR system greatly improves the service quality and response time for ChinaGoHi's DRTV customers nationwide.

"We are pleased to have been awarded this DRTV IVR customer service center project by ChinaGoHi. This is a significant contract for the company as it symbolizes our service expansion from telecom into the DRTV telemarketing industry," said Fei Sun, General of PacificNet Linkhead - Shenzhen, "We are confident that our IVR deployment experience will help the DRTV telemarketers improve order taking time, customer interaction quality, overall customer satisfaction, and maximize DRTV infomercial response rate and the effectiveness of their telemarketing campaigns. The IVR system we deployed has gone through stringent production and stress tests and has been operating smoothly."



About PacificNet

PacificNet Inc. (www.PacificNet.com), through its subsidiaries, invests in and operates companies that provide outsourcing and Value-Added Services (VAS) in China, such as call centers, telemarketing, CRM, Business Process Outsourcing (BPO), interactive voice response (IVR), mobile applications, and communications product distribution services. PacificNet's clients include the leading telecos, banks, insurance, travel, marketing, and business services companies, and telecom consumers, in Greater China. PacificNet's corporate clients include China Telecom, China Mobile, Unicom, PCCW, Hutchison Telecom, Bell24, SONY, TCL, Huawei, American Express, Citibank, Bank of China, and Hong Kong Government. PacificNet employs over 2,000 staff in its various subsidiaries throughout China with offices in Hong Kong, Beijing, Shenzhen, Guangzhou, and branch offices in 26 provinces in China, and is headquartered in Minneapolis USA and Hong Kong.

Linkhead (www.Linkhead.com), a subsidiary of PacificNet, is a leading VAS platform provider specialized in the development of interactive voice response (IVR) and IVR related software & hardware development.

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