[February 25, 2008]

Organic, Inc. Hires Steve Kerho to Lead Analytics, Media, and Marketing Optimization Practice

SAN FRANCISCO, Feb. 25 /PRNewswire/ -- Organic, Inc, a leading digital communications agency, today announced the appointment of Steve Kerho as Vice President of Analytics, Media, and Marketing Optimization to lead the agency's media strategy, analytics and marketing optimization work on the West Coast. Steve joins Organic from Nissan North America and will draw upon his 20+ years of industry experience in online media, marketing strategy, customer relationship management and analytics. Based in Los Angeles, Steve will report directly to Bill Camp, SVP and General Manager of Organic's San Francisco and Los Angeles offices, and immediately begin working with two of Organic's financial services and hospitality clients.

"Over the last year, we've all seen larger budget dollars shift into the digital space, and clients are increasingly asking us to help them make their digital and cross-channel investments work harder for their businesses," said Mark Kingdon, CEO of Organic. "Steve has grappled with the same challenges himself on both the agency and the client-side. He brings a wealth of first- hand experience to help our clients better understand how to develop holistic media strategies-based on deep consumer empathy-that can provide a roadmap to successful media mix optimization. I'm delighted that he's joined the Organic team and look forward to working with him on cracking the cross-media and marketing optimization nut."

About Steve Kerho, Vice President of Analytics, Media, and Marketing Optimization
As the previous Director of Interactive Marketing and Media for Nissan North America, Steve managed all media planning, strategy and buying for the Nissan and Infiniti brands. While there, he was named one of Ad Age's "Media Mavens" in 2007 for creating ground-breaking media programs such as "Live Sets" on Yahoo, the Heisman Trophy Sponsorship with Sports Illustrated and ESPN, as well as The Heroes integration program with NBC. Forbes Magazine also recognized Steve for creating a suite of industry leading marketing analytics tools that optimize marketing efficiency and effectiveness. Prior to joining Nissan, Steve was the Chief Strategy Officer for The Designory where he helped start and then manage their interactive and web development groups. He has also held various positions in marketing, product planning, strategy and sales for Mazda Motors of America and Isuzu Motors of America. Steve received a BA in Philosophy from UCLA and an MBA from the Anderson School at UCLA.

About Organic, Inc.
Organic is a leading digital communications agency that uses a consumer empathy-based approach, combined with a holistic view of the digital landscape, to design and build exceptional interactive experiences that effectively engage and persuade customers. Founded in 1993, Organic has offices in Chicago, Detroit, Los Angeles, New York, San Francisco, and Toronto. Adweek ranked Organic as the number one interactive agency in their 2007 interactive agency report card. To learn more about Organic and the Organic(R) services, please visit http://www.organic.com/ or read our blog at http://threeminds.organic.com/.

Organic is a part of Omnicom Group Inc. (http://www.omnicomgroup.com/). Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, digital and interactive, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.

Organic, Inc.

CONTACT: Amanda Van Nuys of Organic, Inc., +1-415-717-5766,Amanda@organic.com

Web site: http://www.organic.com/http://threeminds.organic.com/http://www.omnicomgroup.com
/

[ Back To TMCnet.com's Homepage ]

Discussions: