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Oreo brings families closer, makes them happier(Daily Frontier Post (Afghanistan) Via Acquire Media NewsEdge) Launched over 100 years ago and sold in more than 100 countries of the world, Oreo’s mission is to bring out the childhood spirit in all of us. Oreo’s globally famous twist, lick and dunk ritual allows consumers to enjoy and savour each bite they take, now touching the hearts of millions of Pakistani’s. An innocent ritual, has successfully managed on awakening the childhood spirit in all of us. Oreo biscuits have taken the Pakistani market by a storm, selling over 300 million biscuits in just six months. Oreo has been locally manufactured since October 2013 by Continental Biscuits Ltd. (CBL), the makers in Pakistan of the LU brand of biscuits and an exclusive affiliate of global snacks group Mondelez International (previously known as Kraft Foods). Mr. Hasan Ali Khan, Managing Director and Chairman of CBL, said: ”The success of Oreo in Pakistan has been overwhelming. However, with the global appeal of Oreo as a biscuit that transcends all ages, we felt it would only be a matter of time before it would be wholly embraced by Pakistani families, who embody a similar ethos of togetherness. From the parents to the child, Oreo is not tailored for a specific palate but is meant to be savoured by all; which is what accounts for its universal brand appeal. We hope to continue setting record-breaking sales“ About CBL Continental Biscuits Limited (CBL) was founded in 1984 following a Joint Venture between the family of Hasan Ali Khan and the Generale Biscuits of France which later became a part of Group Danone, the French food giants. In the year 2007 Danone sold their biscuits category and LU brand mark to Kraft Foods of USA. For more than two decades CBL is engaged in the manufacturing and marketing of the brand LU. CBL has an array of products which are pre-eminent in the branded biscuit business both in Pakistan and abroad. CBL also manufactures and markets Mondelez’s global strategic brands like TUC and Prince and has already acquired a market leadership position in those sub-segments. Its unrivalled portfolio of brands has been meeting consumer needs for well over two decades and also includes such favorites as Tiger, Candi, Gala, Wheatable and Bakeri. CBL produces some of the best known crackers, cream variants, plain and ingredient-based biscuits in the country. About Mondelez International Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with many billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobscoffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visitwww.mondelezinternational.com and www.facebook.com/mondelezinternational <http://www.facebook.com/mondelezinternational>. |