[March 02, 2015]

OpenX Ranks #1 for the Third Consecutive Month in Inventory Quality in Pixalate Global Seller Trust Index for Real Time Bidding

OpenX:

What: OpenX, a global leader in digital and mobile advertising technology, has been recognized as number one in inventory quality in Pixalate's Global Seller Trust Index for the third consecutive month. In addition to receiving the number one ranking in inventory quality, OpenX tied for the top overall score with Google (News - Alert). The Global Seller Trust Index is the industry's first comprehensive Real-Time Bidding (RTB) quality rating standard.

When: Pixalate, the leading analytics platform for programmatic advertising, and publisher of the industry's first quality rating system releases a monthly index recognizing the top 20 industry sellers.

Why: The results of the Index demonstrate the success of OpenX's strategic decision to prioritize and invest in inventory quality, providing the cleanest exchange for publishers and advertisers alike. OpenX set the industry standard for traffic quality in 2013 with the launch of the OpenX Traffic Quality Monitoring System, featuring dual human and automated, real-time filtering processes to ensure inventory quality. The proprietry system identifies and filters out suspicious traffic in real-time, creating a secure marketplace for buyers and sellers alike.

How: The Seller Trust Index rankings are based on Pixalate's proprietary analysis of exclusive data from billions of monthly events on real-time exchanges. This analysis assesses viewability, fraud, engagement, domain masking, and network and inventory scores in compliance with recognized industry standards. OpenX's number one position in inventory quality for the third month running demonstrates our strong commitment to traffic quality and maintaining the cleanest exchange in the industry.

About OpenX

OpenX is focused on unleashing the full economic potential of digital media companies. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.

Today, OpenX is recognized as the highest quality independent exchange, and we operate some of the largest and most efficient programmatic markets in the world. Our single stack system encompasses a complete supply side platform powered by the unique OpenX Demand Fusion technology that merges network and Real-Time Bidding, and a comprehensive ad server.

At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence and empathetic partner service to the frontiers of digital advertising.

OpenX is headquartered in Los Angeles, with supporting offices in England, Germany and Japan.

www.openx.com @openx

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