OpenMarket Adds New Mobile Messaging Solution Providers to Global Partner Program

Two New Technology Partners Lend Expertise to Help Enterprises Offer More Effective Sales and Marketing Engagement via SMS & MMS

SEATTLE, June 22, 2016 /PRNewswire/ -- OpenMarket, a leader in enterprise mobile engagement, today announced the addition of two new mobile messaging solution providers to its Global Partner Program.  These new partners will add significant value for OpenMarket's expansive roster of enterprise customers looking to transform how they engage with their customers and prospects to help drive new business.

The new solution providers, CodeBroker and Vehicle, have integrated their mobile couponing, list building/management, Multimedia Messaging Service (MMS), and video personalization technology with OpenMarket's cloud-based solutions, including its SMS/MMS APIs and Mobile Engagement Platform.  By working with OpenMarket and its partners, enterprises can generate increased awareness and identify new revenue opportunities. For example:

• Retailers can drive increased store traffic by delivering on-demand digital coupons via SMS that typically see 30-50% redemption rates.¹
• Retailers can use a simple SMS call-to-action to enroll customers in VIP or loyalty programs, SMS or email marketing campaigns.
• Brands can make one-to-one connections with consumers by sending personalized video and rich media via MMS.

With the goal of delivering a superior customer experience, many organizations are transitioning to SMS and MMS mobile messaging channels to align with consumer preferences, especially those of the growing millennial generation.  In fact, 77% of millennials react more positively to companies that offer mobile messaging.²  Combine this with the extremely high engagement rates when using text messaging versus other communication channels, and enterprises have a very potent way to drive customer awareness and engagement. For example, over 90% of text messages are read within three minutes versus a 20% open rate for emails.³

"The launch of our Global Partner Program earlier this year focused on customer service solutions, and we are now excited to be working with new partners aimed at sales and marketing engagement," said Jay Emmet, General Manager for OpenMarket.  "By adding new partners focused on these key business functions, enterprises can leverage our best-in-class mobile messaging solutions so that customers can interact with their brand at every step of the journey. We are equally honored that all f our partners have selected to enhance their businesses on the strength of OpenMarket's mobile messaging platform."

"Getting more feet into stores and more clicks on e-commerce sites is a top priority for every retailer," said Dan Slavin, CodeBroker Founder and CEO.  "Our work with top retailers continues to validate that text messaging not only performs well with millennials, but it also outpaces traditional methods of coupon delivery. OpenMarket's unmatched reach and reliability make for a successful partnership and one our customers have grown to count on."

"Considering the intimacy of the mobile messaging channel, personalizing content (video and rich media) is essential to your program's success," said Matt Ramerman, President and Co-Founder of Vehicle. "When you communicate with your customers on a one-to-one basis, you will maximize brand affinity and return on your marketing investment. Partnering with OpenMarket has enabled our unique rich media messaging platform and personalization technology to reach a vast mobile audience."

OpenMarket's Mobile Engagement Platform allows global enterprises to easily create and deploy smart, interactive mobile engagement services globally with connectivity to over 200 countries. OpenMarket is the first mobile engagement provider to offer short codes, local numbers, and text enabled toll-free numbers for enterprise messaging in the US and Canada. The company's mobile messaging solutions support over 400 enterprises globally, including four of the top 10 most respected global brands⁴. By using OpenMarket's Mobile Engagement Platform and working with its partners, enterprises are able to mobilize operational processes, optimize internal and external communications, improve customer experiences, drive brand awareness, and generate new revenue opportunities.

For more information on OpenMarket's Partner Program, please visit http://www.openmarket.com/partners/.

About OpenMarket
OpenMarket, a division of Amdocs, helps enterprises use mobile to transform their business. OpenMarket provides mobile engagement solutions for organizations to optimize their operations and enhance relationships with their customers and employees. Major enterprises choose OpenMarket for our domain expertise, service flexibility, demonstrated performance and reliability, global scale, and corporate maturity. We provide smart, interactive connectivity to more than 200 countries, enabling businesses to engage with nearly every mobile user around the world. Our clients trust us to power their mobile business. For more information, visit www.openmarket.com.

About Amdocs
Amdocs is the market leader in customer experience software solutions and services for the world's largest communications, entertainment and media service providers. Its portfolio powers The New World of Customer Experience™, where a wide array of innovative and personalized services is delivered seamlessly to end users, regardless of device or network. For more than 30 years, Amdocs solutions, which include BSS, OSS, network control and optimization, coupled with professional and managed services, have accelerated business value for its customers by streamlining complex operating environments, reducing costs and speeding time to market for new products and services.  Amdocs and its more than 24,000 employees serve customers in over 90 countries. Listed on the NASDAQ Global Select Market, Amdocs had revenue of $3.6 billion in fiscal 2015.

Amdocs: Embrace Challenge, Experience Success.

For more information, visit Amdocs at www.amdocs.com.

Amdocs' Forward-Looking Statement
This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs' growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs' ability to grow in the business markets that it serves, Amdocs' ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company's products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company's filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2015 filed on December 10, 2015 and our quarterly 6-K form furnished on February 16, 2016 and May 17, 2016.

¹ "Drive Traffic to Retail Locations Using On-demand Mobile Coupon," CodeBroker, 2016.
² "The High Demand for Customer Service via Text Messaging," Harris Poll, August 2014.
³ "Why Businesses Can't Ignore SMS," Venture Beat for mobileSquared, March 27, 2015.
⁴ "The Harris Poll 2014 RQ Report: A Survey of the U.S. General Public Using the Reputation Quotient," Nielsen, April 2014.

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