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Online Gourmet Retailer Sees Significant Increase in Online Orders
Using Omniture and Yesmail
OREM, UT, Oct 15, 2008 (MARKET WIRE via COMTEX) --
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business
optimization software, today announced that Dale and Thomas Popcorn
has seen a significant increase in online retail orders through their
integrated use of Omniture SiteCatalyst Web analytics and Yesmail
Enterprise email marketing. The online retailer of gourmet popcorn
products and gifts chose the combined solution to better manage email
marketing campaigns and significantly increased online order
conversion.
Among first time shoppers that received "welcome" emails and shoppers
who abandoned their online shopping carts but then received a
follow-up remarketing email, Dale and Thomas Popcorn achieved email
open rates that were 300 - 600 percent higher and click thru rates
that were 600 - 1,000 percent higher than regular email messages from
the company.
"Prior to using the Omniture-Yesmail integration, it was difficult
to gain answers to questions surrounding our email campaigns and test
results," said Deborah Krier, retention marketing manager at Dale and
Thomas Popcorn. "Now, we can get answers about our campaign results
with just a few mouse clicks and make business decisions with greater
certainty, based on performance facts. Our understanding of our email
subscriber activity has increased dramatically, which has also
contributed to an improvement in email campaign conversion."
By integrating Yesmail and Omniture, Dale and Thomas Popcorn could
track email campaigns at a more granular level. For example, when the
company was pushing early purchasing of Father's Day gifts, it sent a
blast offering "free shipping" for early orders. The company wanted
to know if the offer was actually boosting Father's Day orders or if
people were using the offer to buy something else. "It was nice to be
able to drill down and see that the vast majority of those that
received the Father's Day promotion were actually buying our Father's
Day SKUs," said Krier. "That meant that our messaging was effective."
Dale and Thomas Popcorn used SiteCatalyst and Yesmail together
through Omniture Genesis, a marketing platform that integrates
complementary third-party marketing applications with Omniture
products, giving customers a single view into their marketing data.
"We are pleased at how successfully Dale and Thomas Popcorn has
leveraged the integration between Yesmail Enterprise and Omniture
SiteCatalyst," said Sherry Tippery, account director at Yesmail.
"Through this integration, we've enabled Dale and Thomas Popcorn to
develop deeper relationships with its customer base through enhanced
reporting and better market segmentation. We've seen firsthand how
Yesmail Enterprise together with Omniture SiteCatalyst helps our
clients deploy relevant and cost effective email marketing campaigns
to increase revenue."
"The Omniture Genesis platform continues to exhibit great value for
our customers by making it easier to quickly gain insight and take
action on their marketing data," said John Mellor, executive vice
president of business development and corporate strategy at Omniture.
"In the world of online marketing, speed is everything and the faster
our customers can act on their data, the greater likelihood they will
see increased conversion results. Giving Dale and Thomas Popcorn a
single view into its online marketing is a great example of what's
possible through Omniture and our accredited Genesis partners like
Yesmail."
For a more detailed customer success story featuring Dale and Thomas
Popcorn and its use of Omniture SiteCatalyst and Yesmail Enterprise
through Omniture Genesis, please visit
http://www.omniture.com/en/products/marketing_integration/genesis.
More information on Omniture, its network of Omniture Genesis partners
and available marketing integrations may be obtained at
http://www.omniture.com/en/products/marketing_integration/genesis/applications.
About Omniture Genesis(TM)
Omniture Genesis integrates complementary third-party online
marketing technologies with Omniture products. Omniture Genesis gives
online marketers the ability to view and optimize campaign and
conversion performance across multiple applications. Enabled by the
online marketing industry's largest ecosystem of application
providers, Omniture Genesis automates information sharing to support
online marketing best practices for cross-channel reporting, dynamic
visitor segmentation, and performance optimization. Omniture Genesis
is part of the Omniture Online Business Optimization Suite.
About Omniture
Omniture, Inc. is a leading provider of online business optimization
software, enabling customers to manage and enhance online, offline
and multi-channel business initiatives. Omniture's software, which it
hosts and delivers to its customers as an on-demand subscription
service and on-premise solution, enables customers to capture, store
and analyze information generated by their Web sites and other
sources and to gain critical business insights into the performance
and efficiency of marketing and sales initiatives and other business
processes. In addition, Omniture offers a range of professional
services that complement its online services, including
implementation, best practices, consulting, customer support and user
training through Omniture University(TM). Omniture's nearly 4,700
customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman
Marcus, Oracle, General Motors, Sony and HP. www.omniture.com
Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and
SiteCatalyst are registered trademarks of Omniture, Inc. in the
United States, Japan, Canada, and the European Community. Omniture,
Inc. owns other registered and unregistered trademarks throughout the
world. Other names used herein may be trademarks of their respective
owners.
Note on Forward-looking Statements
Management believes that certain statements in this release may
constitute "forward-looking statements" within the meaning of Section
21E of the Securities Exchange Act of 1934 and Section 27A of the
Securities Act of 1933, including, but not limited to, statements
regarding the abilities and expected benefits of our services to
customers and strategic partners. These statements are based on
current expectations and assumptions regarding future events and
business performance and involve certain risks and uncertainties that
could cause actual results to differ materially, including but not
limited to, risks associated with our ability to ensure that our
solutions address the specific requirements of our customers, the
continued adoption by customers of our services, including Omniture
SiteCatalyst, Omniture Genesis and other services, the significant
capital requirements of our business model, our ability to develop or
acquire new services and enhance existing service offerings, risks
associated with our acquisition strategy and disruptions in our
business and operations as a result of acquisitions, the continued
growth of the market for on-demand, online business optimization
services, changes in the competitive dynamics of our markets, errors,
interruptions or delays in our services or other performance problems
with our services, our ability to hire, retain and motivate our
employees, the adoption of laws or regulations, or interpretations of
existing law, that could limit our ability to collect and use
Internet user information, expansion of our international operations;
and such other risks described in Omniture's quarterly report on Form
10-Q for the three months ended June 30, 2008, and from time to time
in other reports filed by Omniture with the U.S. Securities and
Exchange Commission. These reports are available on the Investor
Relations section of our web site at http://www.omtr.com. Omniture
undertakes no duty to update any forward-looking statement to conform
the statement to actual results or changes in the company's
expectations.
Omniture Press Contact:
Blake Stowell
801.722.0115
Email Contact
SOURCE: Omniture
http://www2.marketwire.com/mw/emailprcntct?id=F6EDD14E163F8DAA
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