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Online ad sector to govern itself
[June 17, 2012]

Online ad sector to govern itself

Jun 17, 2012 (The Australian - ABIX via COMTEX) -- Samantha Yorke, the incoming director of regulatory affairs at the Internet Advertising Bureau (IAB), has identified privacy, advertising standards and self-regulation as the key issues for the online advertising industry. She has flagged a possible move to adopt a self-regulation system for online content, noting that other forms of media have operated under such a regime for a long time. The IAB forecasts that online advertising expenditure will exceed $A3bn in 2012.

Publication Date: 18 June 2012 INTERNET ADVERTISING BUREAU YAHOO! AUSTRALIA AND NEW ZEALAND GOOGLE AUSTRALIA PTY LTD NINEMSN PTY LTD ECORP LIMITED TELSTRA CORPORATION LIMITED - ASX TLS NEWS DIGITAL MEDIA PTY LTD NEWS CORPORATION - ASX NWS FAIRFAX MEDIA LIMITED - ASX FXJ AUSTRALIA. DEPT OF BROADBAND, COMMUNICATIONS AND THE DIGITAL ECONOMY AUSTRALIAN COMPETITION AND CONSUMER COMMISSION AUSTRALIAN DIGITAL ADVERTISING ALLIANCE

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