[October 22, 2008]

ONESOURCE: OneSource launches Market Analyser to provide deeper insight into markets and guide business strategy and growth

London, UK, Oct 22, 2008 (M2 PRESSWIRE via COMTEX) --
OneSource Business Information Services, a provider of prospect and business intelligence information and an infoGROUPcompany, has launched a new service that provides sales marketing and business professionals with detailed analysis of global markets.

Market Analyser provides businesses with a deep understanding of the opportunities and risks of their target markets so that they can drive revenue or reduce cost and risk even in a recessionary environment. Sales, marketing and business professionals can use Market Analyser to stay ahead of the competition through conducting:

--Target market sizing
--Market segment analysis and ranking
--Competitive landscape analysis
--Prospect evaluation and list creation
--Customer change analysis.
"To effectively drive profitability, businesses need to analyse their markets to understand what their most lucrative business activity is and who their best customers are," commented Steven Shove, Vice President at OneSource Information Services. "Further, detailed knowledge of the competitive landscape and market penetration can help businesses focus on the most profitable segments. No business can afford to get it wrong or waste time following gut instincts, particularly during a recession. Market Analyser helps their chances of business success so that they can be more confident of coming through a recession."

Market Analyser combines customer, market and prospect data from OneSource global information sources with strategic business consultancy from a team of dedicated business consultants. Customers receive an analysis of current business activity against current strategy that includes actionable recommendations of change that will improve growth plans and business profits. The service includes project management support for integrating OneSource global business intelligence with a customer's existing proprietary data and existing systems and processes.

About OneSource Information Services, Inc.
OneSource, an infoGROUPcompany, delivers prospect and business intelligence information on millions of companies and executives worldwide - optimizing clients' sales and marketing efforts and assisting with business-to-business research activities. OneSource combines and organizes content from over 50 world-class suppliers and supports over 70 unique data fields, providing unparalleled data accuracy and information depth. OneSource is headquartered in Concord, MA, with offices located throughout North America, Europe and the Pacific Rim. For more information, please visit www.onesource.com

About infoGROUP
infoGROUP(www.infoGROUP.com) (NASDAQ: IUSA), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoGROUPhas the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoGROUPdatabase powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoGROUP'sproducts and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. To know more about Sales Leads, click www.infoGROUP.com. To get a 72-hour free trial and 100 free sales leads, click www.salesgenie.com.

CONTACT: STEVEN SHOVE, ONESOURCE
Tel: +44 (0)207 415 7723
Tel: +44 (0)777 152 0515
e-mail: steven_shove@onesource.com
M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

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