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Once Mainstays Technologies, Some Tools Were No-Shows in RSW/US - Mirren SurveyCINCINNATI, May 25, 2016 /PRNewswire/ -- New marketing technology platforms appear at a pace of six a day. Little wonder the go-to new business tools of yesteryear seem to be forgotten. Agency new business executives can now sort out developments more easily thanks to the annual release of the Mirren-RSW/US New Business Technology Tools report. To download the report for free, click here: Mirren-RSW/US Report With marketing technology platforms exploding in number, agencies can find the sea of options dizzying. For perspective, in 2011 there were 150 Marketing Technology companies. In 2016, the tally is 3,874. Agency respondents to the Mirren-RSW/US New Business Tools Survey state they experiment with multiple marketing technology platforms to determine which technology tools best support their needs. In the report, agencies identify which technology tools they are using most often and which are the most effective at helping them manage their agency new business programs. The 2016 report provides feedback from over 200 marketing agency executives about the tools their firms use in multiple categoies. Just a few include:
According to Mark Sneider, Owner/President of RSW/US, "As the nation's leading outsourced agency new business development firm, we believe we have a responsibility to our clients and agencies as a whole, to make them smarter and more effective at winning the hearts and minds of marketing prospects. This report is one way we accomplish that." About RSW/US About Mirren Contact: Jane Browe
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/once-mainstays-technologies-some-tools-were-no-shows-in-rswus--mirren-survey-300274680.html SOURCE RSW/US |