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Ocean AdVenue Announces Its Official Launch Into the Performance Marketing Space
Delray Beach, FL, Mar 11, 2010 (PRWeb.com via COMTEX) --
Ocean AdVenue, LLC, an interactive advertising agency specializing in performance-based marketing, today announced its official debut as an up and coming key player in the cost-per-acquisition and performance marketing space.
The rising performance marketing firm is focusing on developing long term proprietary client relationships with companies who are either seeking to break into the performance marketing and cost-per-acquisition space or looking to expand upon their current affiliate marketing efforts through targeted and calculated distribution.
Founder and CEO Erin Garcia brings over 10 years of internet marketing experience to the table and is striving to be a pioneer in the effort to remove the stigma that email and affiliate marketing has created for itself in recent years among many in the online marketing community by zealously overseeing every aspect of the campaigns Ocean AdVenue manages from start to finish, especially when it comes to distribution. Email marketing, paid and organic search marketing and traditional display are the main sources of distribution that Ocean AdVenue focuses on.
Ocean AdVenue's revolutionary approach to building out performance marketing campaigns entails working side-by-side with hand selected premium publishers through a rigorously detailed multivariate testing process for both custom built creative materials and landing pages to ensure that maximum conversions are being met while only top quality leads are being delivered. Volume is scaled in a calculated manner versus haphazardly syndicating distribution through multiple channels in short period of time, which Garcia says can decrease ROI.
All of this comes after an extensive strategic planning phase, where market research is conducted to ensure that marketing messages are concise and will build upon the brand integrity and influence that each of their clients seek. Delivering quality leads reigns supreme for this young start-up. This deliberate and calculated stance is what will set Ocean AdVenue apart from the pack in the often cluttered and watered down lead generation space.
They are looking to bring the term Performance Marketing into the forefront of the internet marketing industry, making more common terms such as PPC and CPM obsolete. By concentrating their efforts on quality versus quantity, the company is poised to fill a colossal void in affiliate marketing which will open many partners' eyes to the possibilities that the pay per performance model has to offer.
As their slogan states, Ocean AdVenue is out to make waves in the ocean we know as the internet, all the while acting as the poster child for the email and affiliate marketing community as a whole as they rebuild the integrity of this often ostracized segment of online marketing.
For additional information on this release or to request a media kit, please contact Tracy Cohen or visit www.oceanad-venue.com.
Contact: Tracy Cohen
Ocean AdVenue, LLC
http://www.oceanad-venue.com
P: 561.450.8207
F: 561.894.3693
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Read the full story at http://www.prweb.com/releases/2010/OceanAdVenue/prweb3706354.htm.
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