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Oberon Media Unveils Revolutionary, Patent-pending Technology to Bring One-to-one Marketing to Downloadable Games
SEATTLE --(Business Wire)-- Casual Connect - Oberon Media, the world's leading multi-platform casual-games company, today unveiled its new, patent-pending marketing tool, SweetSpot Technology(TM). SweetSpot Technology combines a state-of-the-art personalization engine with advanced heuristics and an adaptive UI framework to bring one-to-one marketing to downloadable casual games.
Typically, as many as 70 percent of players who purchase downloadable games do so within the game wrapper. This poses a challenge to marketers, who can only deliver marketing messages to players until the game is downloaded and the trial period begins.
SweetSpot Technology analyzes the probability of the player to purchase a game at any moment, then modifies the user interface and delivers coupons, cross-promotions, extended trials and other customized offers. Game marketers can now bring the right message to the right player at the right time, and closer to the moment of the purchase decision than ever before.
"SweetSpot Technology is unlike any other game wrapper on the market because it actually predicts player behavior, identifies the most compelling offer for that player, and seals the deal and sells the game," Guy Vardi, Oberon Media's SVP gaming solutions said. "Results of early field tests are extremely impressive and we're certain our partners will reap the benefits of this unique technology."
"This is a business analytic tool that has the potential to allow casual games publishers to more effectively monetize their traffic," Michael Pachter, Analyst at Wedbush Morgan Securities said.
SweetSpot Technology is currently in beta and is already in being tested on several partner sites. Oberon plans to roll out the solution to all its partners free of charge later this year.
About Oberon Media
Oberon Media, the world's leading multi-platform casual games company, is the first company to deliver global, integrated casual-games solutions across online, mobile and interactive TV platforms, following its acquisitions of I-play and PixelPlay, respective leaders in the mobile games and iTV casual games markets. The Oberon Game Center platform is the industry standard and has been adopted by some of the world's largest corporations including Microsoft, Comcast, Verizon, Electronic Arts, MySpace, France Telecom and NHN. The platform combines casual-game content, merchandizing and features to fulfill each partner's specific needs. Oberon Media's publishing arm works with the industry's best, award-winning game developers to produce the top-selling casual games, which can be played in more than a dozen languages across online, mobile, console and iTV platforms. Founded in 2003, Oberon Media is headquartered in New York with offices across North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley, Oak Investment Partners and Lehman Brothers.
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