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NovaTracker Introduces "GuardTrax(TM)" -- The First, Real-Time Tracking, Monitoring and Management Technology for Security Personnel -- at the ASIS Conference
(Market Wire Via Thomson Dialog NewsEdge) LAS VEGAS, NV, September 24 / MARKET WIRE/ --
GuardTrax, developed by NovaTracker, is a
new suite of technologies that gives security firms and corporate security
managers the ability to monitor, track, and manage field level security
personnel in real-time over the Internet. The system is being demonstrated
at the 53rd Annual American Society for Industrial Security (ASIS)
International Conference in Las Vegas, Nevada, on September 24-27th at the
Las Vegas Convention Center (Booth #4812).
The GuardTrax SFL(TM) (Security Force Locator) is the security industry's
first "real-time" personal GPS tracking solution for field personnel.
GuardTrax enables security supervisors and managers to track, monitor and
manage their field security forces in "real-time" at all times. The
GuardTrax SFL(TM) utilizes a highly sensitive GPS antenna combined with GSM
wireless communication to move critical location and activity data to a
server platform. This data is then integrated into web-interfaced GIS
mapping and satellite imagery software giving security supervisors and
managers a virtual window from which they can view the activities of their
security personnel in "real-time" from anywhere in the world.
GuardTrax is unique in its capabilities when compared to other GPS devices.
First, the unit combines GPS (location and tracking) with GSM (phone and
data transmission), so security personnel don't need a mobile phone for
emergencies, supervisor assistance or calls to the office. The GuardTrax
SFL(TM) will dial 4 pre-defined phone numbers as well as a one-touch panic
button for emergencies.
The GuardTrax SFL(TM) has an innovative incident reporting system that
utilizes a straightforward multi-function button coding system and enables
security personnel to "key-in" as many as 23 specific event codes or
incident reports relating security duty performance. These coded incident
reports, together with the location, time, date, and other critical
incident location data are received by the GuardTrax server where they are
immediately relayed to supervisors and mangers via email or SMS.
In addition to the officer initiated or "keyed" incident reporting, the
GuardTrax SFL(TM) is equipped with a motion sensor that will report if the
device has had no motion for a determined amount of time. Simply stated,
if the unit is not in motion, the supervisor will know about it.
Lastly, the GuardTrax SFL(TM) also has a non-keyed incident called the
"geo-fence breach alert." If the device is taken in or out of a
pre-defined area, then it sends a message to the GuardTrax server reporting
that the device has entered or exited a defined area. All incidents and
events reported through the GuardTrax SFL, after reaching the GuardTrax
server are relayed through SMS or email to any number of desired
recipients.
The GuardTrax SFL will deliver up-to-the-minute information to security
supervisors on every incident reported by their security personnel anywhere
in the world and will enable them to monitor the current, as well as the
historical location data of their security personnel in "real-time."
Having this kind of timely information will permit supervisors to "coach"
their field security staff through virtual monitoring and supervision. By
using the GuardTrax SFL(TM) to supervise field security personnel, post
checks and officer performance inspections are accomplished in seconds
instead of hours.
Conversely, GuardTrax can also alert supervisors if a guard travels into or
beyond specifically designed invisible geographic boundaries or
"geo-fence." These geo-fence capabilities are created by GPS latitude,
longitude, and radius parameters which can be remotely set over the air
(OTA). So if a guard leaves his post, the supervisor will be notified
immediately.
"The security industry has been waiting for years for a system like
GuardTrax that enables management to monitor the exact location and
movement of each guard in real-time from any Internet enabled location to
respond quickly and appropriately," explains David Leis, Chief Marketing
Officer at NovaTracker. "Ensuring the personal safety and security of each
guard, while monitoring performance, is now as simple as using a web
browser, clicking on a location and watching the movement of each guard
avatar. We believe it will help firms scale back management supervision
costs, mitigate theft liability, and lower insurance costs."
According to Brian Dooley, a well-known security consultant and guest
lecturer at John Jay College who has tested the GuardTrax system,
"Accountability has always been paramount and GuardTrax is taking it to the
next level. With the
top-of-the-line technology NovaTracker is putting forth with the GuardTrax
system, you will know where security forces are at any given time and
you'll have peace of mind."
Weighing only six ounces and measuring approximately 2"x 6", the GuardTrax
unit is barely larger than the average cell phone and can easily fit into a
shirt or pant pocket. Rugged design and a weather-resistant case make for
a
highly-functional and durable device.
GuardTrax units will be leased on a monthly basis with prices based on
quantity deployed. For an online demo or for product photos, please visit
www.guardtrax.com.
For product photos, please visit:
http://www.novatracker.com/press_kit/products_shots/guardtrax/guardtrax.jpg
About Novatracker
NovaTracker is a global provider of tracking and communication products
that are used in a range of industries and applications: security, fleet,
service, asset monitoring, covert, personnel, shipping, transportation,
dispatch and delivery, cargo and heavy equipment. Headquartered in
Cranford, New Jersey, NovaTracker has developed proprietary and highly
programmable technology used in the worlds most intelligent GPS and
wireless tracking products and solutions. The company was founded in 2003
and has received funding from Columbus Nova, a New York global private
equity firm. For more information, please visit
http://www.novatracker.com.
Contact:
Andrew Lavin
A. Lavin Communications
212 290 9540alc@alavin.com
Copyright 2007 Market Wire, Incorporated
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