NOEVIR Elucidates Skin-whitening Properties of Gardenia
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[March 17, 2006]

NOEVIR Elucidates Skin-whitening Properties of Gardenia

(Comtex Business Via Thomson Dialog NewsEdge)Tokyo, Japan, Mar 17, 2006 (JCN Newswire via COMTEX) --NOEVIR announced on March 16 that it has discovered a unique property of gardenia fruit extract.

In the recent research, the company confirmed that gardenia fruit extract promotes the generation of glutathione, which works on dopaquinone to promote the production of phaeomelanin, a type of melanin.

There are two different types of melanin, eumelanin with black pigments and phaeomelanin with yellow pigments. In general, eumelanin plays a role in darkening the skin. Accordingly, the increase in phaeomelanin and decrease in eumelanin makes the skin appear whiter.



In addition, the research indicated that gardenia raised on Minami-Daito Island contains more active ingredients that promote the generation of glutathione.

Details of the research will be presented at the Annual Meeting of the Japan Society for Bioscience, Biotechnology, and Agrochemistry 2006 to be held in Kyoto on March 26. The company plans to utlize this discovery in the development of a new skin whitening product, to be released this summer.

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