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NGDATA Receives a 2014 Ventana Research Technology Innovation Award [Manufacturing Close - Up](Manufacturing Close - Up Via Acquire Media NewsEdge) NGDATA has been tapped as Ventana Research Technology Innovation award winner within the Service and Supply Chain category. Ventana Research's Technology Innovation Awards recognize technology vendors that have advanced the computing potential of their applications and technology so that it can be used to drive better efficiency and productivity as well as the outcomes and performance of an organization. According to a company release, NGDATA's Lily solution enables companies to listen to customer interactions across web, mobile, internal systems (CRM, call centers, transactions, etc.) and social channels, and learn from customers' behavior by continuously building intelligent Customer DNA. Lily incorporates machine learning technology in order to automate and remove subjectivity around the process of compiling detailed customer profiles and computing personalized product offers, enabling companies to better monitor customer lifetime value, loyalty, and propensity to churn. "We are honored to be recognized by Ventana Research as a Technology Innovation Award winner," said Luc Burgelman, CEO of NGDATA. "In the past year, we've witnessed significant traction amongst our global customer base. Companies in a variety of industries are able to better target their product or service offerings with Lily, and they're achieving real and immediate results that significantly improve the customer experience. We're excited to continue developing our innovative technology and bringing actionable, data-driven big data tools to new and expanded markets." "Companies today are challenged with the massive amounts of disparate data resulting from a growing number of customer touch points," said Richard Snow, VP and Research Director at Ventana Research. "NGDATA's Lily delivers a fully integrated approach across the analytic lifecycle resulting in better insight at both the brand level as well as at the individual customer level." Ventana Research's Technology Innovation winners will be honored during an awards ceremony at the 2014 Ventana Research Summit on October 21, in Burlingame, California. Ventana Research is a research and advisory services firm. NGDATA is a customer experience management solutions company. More information and complete details: http://ventanaresearch.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |