[May 17, 2018] |
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NGDATA to Present "Transforming to the Customer Engagement Model of the Future" at Informatica World 2018
NGDATA®, the
customer experience management solutions company, today announced that
co-founder and CTO Steven Noels will present "Transforming to the
Customer Engagement Model of the Future" at Informatica World 2018. The
session, which will examine key issues and trends impacting
customer-centricity, will look closely at how Belfius Bank, one of
Belgium's largest retail banks, leveraged real-time customer data to
emerge as a leader in digital banking by delivering more personalized
and relevant offers to customers with an improved mobile experience for
the digital era.
Earlier this year NGDATA announced
a partnership with Informatica and Amazon Web Service to offer NGDATA's
customer data platform (CDP) as part of AWS marketplace through the
Informatica Data Lake Management Quickstart program. As a result, NGDATA
and Informatica deliver deeper insights into and prescriptive actions to
customers in banking, hospitality and consumer industries from their
data lakes. NGDATA is an Informatica Elite Channel Partner (News - Alert) with a focus
on helping joint customers improve their customer experience.
NGDATA is a gold sponsor of Informatica World 2018 and will be at booth
G02. NGDATA experts will be on hand throughout the event to provide
demos of the joint NGDATA/Informatica solution or to discuss ways to
improve the customer experience.
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Who:
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Steven Noels, co-founder and CTO, NGDATA
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What:
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Presentation at Informatica
World 2018
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"Transforming to the Customer Engagement Model of the Future"
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In today's digital world, brands earn greater engagement and loyalty
when they improve their understanding of the customer, their needs
and their intents. In order to capitalize on emerging opportunities,
brands need to carefully source and maintain an "always-on," single
view of the customer that drives superior insights and increased
campaign efficiency.
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Steven Noels, CTO of NGDATA, will speak about leveraging real-time
customer data at Belfius Bank through augmented analytics and
machine learning models. Belfius saw a 40% increase in net profits
year-over-year with pension savings deposits increasing 100% and car
insurance sales through the NGDATA Customer Data Platform (CDP),
outperforming other channels by 240%.
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When:
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Wednesday, May 23, 2018: 10:40 - 11:20 AM PT.
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Where:
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Informatica World 2018
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The Venetian, Las Vegas, NV
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The Veronese Room: 2501A
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About NGDATA NGDATA®
helps brands in data-rich industries, such as financial services,
telecom, media/entertainment, utilities and hospitality, to achieve
data-driven customer centricity by enabling them to deliver smarter,
more connected customer experiences. The company's next-generation
customer data platform (CDP) puts people at the center of every business
via Customer DNA, which continuously learns from customer behavior and
context in real time. NGDATA partners with companies around the world,
including Belfius
Bank, Innogy
and Telenet,
to drive digital transformations. NGDATA is headquartered in Gent,
Belgium and has offices in the United States, Europe and Asia-Pacific.
For more information, please visit www.NGDATA.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180517005063/en/
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