[April 15, 2014]

NexTier Bank Selects Quest Analytics for Sales & Service Automation

Quest Analytics LLC, a leading provider of automated Customer Relationship Management (CRM) and sales lead generation solutions for banks and credit unions announces a new relationship with NexTier Bank in Butler, Pennsylvania.

"NexTier Bank is committed to enhancing their sales and service culture," said Karl Keller, President and founder of Quest Analytics. "With automated sales lead management tools combined with enhanced contact center automation, NexTier Bank further strengthens its commitment as a leading provider of personalized financial services and outstanding customer service."

Mara Smathers, Senior Vice President of Marketing, Sales and Branch Operations at NexTier Bank, said "The Quest IQ Software suite helps NexTier Bank focus on the individual needs of each customer while helping the bank dliver superior service at all touch points. Having a sales solution that is integrated with our core banking system allows our retail, commercial, and insurance business lines to work as one cohesive unit to achieve sales success across the bank."

Using automated data mining techniques, Quest Analytics uncovers sales opportunities by turning overwhelming data into actionable sales information. The Quest IQ software suite finds, prioritizes and delivers timely sales leads directly into the hands of bank sales associates. Being tightly coupled to major core banking systems, Quest software helps bank associates grow profitable relationships.

About NexTier Bank

NexTier Inc. has assets of $500 million and serves the western Pennsylvania region with corporate offices in Butler and Wexford. NexTier, Inc. includes NexTier Bank, NexTier Insurance Services, NexTier Wealth Management. NexTier Bank has 15 community offices throughout northern Allegheny, Butler and Armstrong counties. www.thebank.com

About Quest Analytics

Quest Analytics is a financial services technology and sales training company specializing in helping banks and credit unions grow quickly and profitably. Founded in 2001, Quest Analytics is a privately-held company headquartered in Pittsburgh, Pennsylvania.

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