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Next is what in Digital Signage Technology?Market research says that the digital signage industry will be worth 32.84 billion dollars by 2023 only within the United States. If we consider the global statistics across all the countries in terms of the revenue which is generated in the digital out of home industry is shown in the image below: As shown in the image above we can see that china is the world leader when it comes to revenue generation from the Digital out of Home technology, followed by US, and UK. There is still a lot of scope considering the countries in the Asian, some countries in the Europe and the African subcontinent. The digital signage industry has day by day overcoming the challenges which it used to face. Almost all the disadvantages which the digital out of home technology had over the traditional out of home industry have been improvised by the upcoming products in the industry. The scope of the digital signage technology is only going to rise and this fact is well known by the companies which are venturing into the digital signage space. Considering digital signage to be a niche business is a very broad industry which has a host of various services and offerings provided by different companies which fall under the umbrella of digital signage technology. Following are some of the services which some of companies have chosen: 1)Digital signage software – Some of the companies only offer the services related to the digital signage software only. These include the campaign management software which is loaded with all the features which is required and which is compatible with the major operating systems such as android, windows etc. 2)Server Signage - This is the digital signage solutions for big companies and firms in which the privacy and security of the data is important as the whole hardware as well as the lifetime license for the software is purchased all at once and this service is used on a closed local area network. For example, within the organization. 3)Cloud Digital signage – Cloud digital signage is the digital signage service provided in which the customer does not have to purchase the entire license of the software since it is provided as a software as a service and also in this the customers have the privilege to access the network from anywhere across the globe as it is connected to the web server. 4)Ad network service – Ad network can be used by all companies however, this is suitable for the small and midscale companies as in this one does not have to the spend amount on the hardware. 5)Wayfinding signage – This is a touch based kiosk which makes the whole digital signage experience interactive and appealing to the users. This also requires design and graphics design team along with the software team to execute just the software part of the wayfinding. Some of the companies which do this do not provide the software, however, will refer you to a company which will provide the services related to the hardware. Aforementioned are some of the services which are related to digital signage however there are very few companies which offer a one stop solution and all the services related to digital signage. If you are planning to start your venture and you are passionate about both technology and branding then digital signage start-up has a great potential that you can consider to leverage. As a community-building service, TMCnet allows user submitted content which is not always proofed by TMCnet editors. If you feel this entry is of inferior quality or wish to report it for some reason, please forward the URL to "webedit [AT] tmcnet [DOT] com" with your comments. |