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NewsGator Delivers Recommended RSS Articles via Collaborative Filtering
(Marketwire Via Acquire Media NewsEdge) DENVER, CO, May 22 / MARKET WIRE/ --
NewsGator Technologies, Inc. announced
today that it has integrated Uprizer Labs' SenseArray collaborative filtering
capabilities into its NewsGator Online RSS Reader to
provide recommended stories to users. The unique combination of relevance
data gathered from NewsGator's users and SenseArray's powerful filtering
delivers an innovative recommendation system giving users great stories
from feeds they've never seen.
The recommended stories feature works by sending to SenseArray the
relevance data collected when users click links, tag, save or forward
articles. Users can also give direct feedback on the recommended articles
with simple "thumbs up" and "thumbs down" controls. All users get a set of
recommended recent stories chosen from the seven million new daily articles
NewsGator retrieves. Users can also display recommendations within Top
News, Entertainment, Sports, Fun Stuff, Science and Technology categories.
"Added to NewsGator Online, SenseArray will recommend stories to a person
based on their normal interactions with their favorite NewsGator RSS Reader,"
said Ian Clarke, CEO of Uprizer Labs. "In early tests, the system is
proving to be extremely accurate in its ability to predict users' tastes
and interests."
"Collaborative filtering has been extremely successful in helping users
find products on services like Amazon.com and Netflix," said Brian Kellner,
vice president of products for NewsGator. "NewsGator is using our huge
stream of relevance actions in a truly innovative way with the SenseArray
collaborative filter to provide the same kind of recommendation
capabilities with RSS articles."
NewsGator's award-winning RSS products for PC (FeedDemon), Mac
(NetNewsWire), Microsoft Outlook (Inbox), mobile (NewsGator Go!) and online
(NewsGator Online) deliver a best-of-breed RSS reading experience that
synchronizes through NewsGator's online platform. All of NewsGator's client
RSS reader products are available free of charge and include free
synchronization along with other services. Users can enjoy the great
features and performance of all of NewsGator's Web, desktop and mobile
readers for iPhone, Windows Mobile, and BlackBerry (powered by FreeRange),
all synchronized to provide the same view of their RSS content no matter
when or where they read it.
About NewsGator Technologies, Inc.
NewsGator Technologies is a pioneer in RSS and Enterprise 2.0
technologies. Headquartered in Denver, Colo., NewsGator develops and
markets RSS aggregation solutions for individual end users, enterprises and
online content providers. Using NewsGator products and solutions,
businesses and consumers can subscribe to news, information, podcasts and
other relevant content more efficiently and effectively than with
traditional channels. With NewsGator, users have access to RSS information
via the Web, Microsoft Outlook, mobile devices and both Windows- and
Mac-based desktop clients. All NewsGator products synchronize seamlessly,
enabling users to read their RSS feeds anywhere, anytime, with any device.
For more information, visit www.newsgator.com.
About Uprizer Labs, LLC
Uprizer Labs is a software development company, specializing in machine
learning, and peer-to-peer technologies. SenseArray, the company's
flagship product, provides extremely accurate predictions through the
combination of proprietary algorithms and optional tag-based filtering.
For more information, visit www.sensearray.com.
Contact Information
Laura Farrelly
NewsGator
303-552-2046
lauraf(at)newsgator(dot)com
Ian Clarke
Uprizer Labs, LLC
512.422.3588
ian(at)sensearray(dot)com
Jennifer Gazin or Corey Lewis
LaunchSquad
415.625.8555
newsgator(at)launchsquad(dot)com
Copyright ? 2008 Marketwire
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