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NEW WEBTRENDS SOLNS TARGET MARKETING OPTIMIZATION CHALLENGES
Apr 09, 2009 (AsiaPulse via COMTEX) --
(Full text of a statement. Contact details below.)
(BW)(OR-WEBTRENDS)
New Webtrends Solutions Target Marketing Optimization
Challenges of Eight Vertical Industries
Fifteen-plus years of industry leadership and customer
success shape the new solutions, which combine analytics, SEM
and visitor intelligence, along with services and consulting
tailored to the needs of different industries
Technology Writers/Marketing Writers
LAS VEGAS--(BUSINESS WIRE) - Apr. 08, 2009--Webtrends, a
global analytics leader with world-class data collection and
analysis, today released customized technology and service
solutions for eight vertical industries: technology,
government, CPG, retail, financial services, media,
entertainment and telecommunications.
The solutions maximize the value of Webtrends investments
within these industries, combining expert consulting,
industry-leading technology and support services tailored to
the marketing optimization needs of each vertical.
"We bring to these solutions something that no other
solution provider offers: 15+ years of enterprise analytics
leadership and close partnerships with cornerstone customers in
each of these industries," said Jascha Kaykas-Wolff, Webtrends
vice president of marketing.
Webtrends new solutions provide the data-driven insight and
expert guidance to help: Technology companies more efficiently
channel diverse online audiences through their home page to the
appropriate information and resources on their web
properties.
Federal and state government agencies improve online
services for citizens while abiding by strict data privacy and
security regulations.
Financial services companies turn their web sites into a
profit and lead generators - not just a less expensive channel
for serving current customers.
Telecommunications companies create holistic views of their
customers across a multitude of marketing channels and
services.
CPG companies quantify the value of their online investments
on web sites where they rarely sell any products or services.
Retailweb sites manage even the largest, most diverse
product lines and coordinate their online and offline
marketing, often on a global scale.
Entertainment companies create online experiences that keep
consumers engaged in their brands, even when they aren't
visiting their theme parks, playing with their game systems or
taking part in their primary entertainment offerings.
Media companies increase page views and the length of time
that readers/viewers spend on their web sites, while also
providing advertisers access to the customer segments they are
targeting.
"Webtrends is recognized as one of the most reputable
solutions providers on the market," said Hiren Patel, Web
Development Manager at The Daily News. "It was important for us
to partner with a solution provider that would enable us to
collect comprehensive insight into our customers' behaviors and
extend our online initiatives with other technology solutions
by providing a platform that is open and flexible."
Webtrends Open Exchange Extends Value of Marketing
Investments "These solutions embody Webtrends Open Exchange
philosophy,"
Kaykas-Wolff said. "We approach every customer as a partner,
and measure our success based on their success, along with our
ability to extend this success to other customers with similar
marketing optimization challenges."
In addition to the eight verticals served by the new
solutions, Webtrends Open Exchange provides organizations in
other industries access to marketing optimization technology
and services that address their specific marketing challenges.
These organizations can gain a deeper level of understanding
about their customers through the streamlined integration of a
diverse array of web site and other customer data across their
key business systems. These data sources include Webtrends own
marketing optimization technologies - from analytics to social
media monitoring - to a broad range of complementary CRM, email
marketing, content management and other offerings from
industry-leading marketing service providers such as ForeSee,
Teradata and ExactTarget.
About Webtrends Inc.
Webtrends is a trusted analytics advisor in the business of
collecting, analyzing, delivering and ultimately transforming
data into understanding. Webtrends delivers the industry's most
recognized search engine marketing, visitor intelligence, and
analytics solutions to enable companies to understand their
customers, drive engagement, and enhance marketing and brand
awareness. Thousands of global organizations, including
Microsoft, Reuters, General Mills and Ticketmaster, have chosen
Webtrends business solutions and client services expertise to
optimize their customers' online experiences.
Webtrends was the first web analytics company, founded over
15 years ago. For more information, visit: http:/
www.webtrends.com.
Webtrends is a registered trademark of Webtrends Inc. in the
United States and other countries. All other trademarks and
registered trademarks are the properties of their respective
owners.
Media:Voce Communications
Colin Crook,
650-269-5235 ccrook@vocecomm.com@colincrook (twitter)
or Webtrends Inc.
Jascha Kaykas-Wolff,
503-553-2216
jascha.kaykaswolff@Webtrends.com@kaykas (twitter)
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