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New Webinar on What the C-Suite Wants Today: How Corporate Communications Can Use Measurement to Increase Influence and Impact(NewMediaWire Via Acquire Media NewsEdge) Bulldog Reporter's PR University Presents a New Master Class Webinar OAKLAND, Calif. - (NewMediaWire) - August 20, 2014 - PR professionals looking to learn what metrics most impress execs will discover a practical method for tying PR results to C-suite objectives in a new webinar by PR University. This compact, fast-paced session will explain which tools, KPIs and methodologies are the most productive ways to track, measure and present PR success--and exactly which data points CMOs and CCOs now expect to see in reports. PR pros who attend What the C-Suite Wants Today: How Corporate Communications Can Use Measurement to Increase Influence and Impact will come away with checklists, tips, new C-Suite Success Metrics and--best of all--practical advice for using research to project reputation, improve business results ... and increase budget, prominence and career opportunities. This PR University webinar takes place on Thursday, September 4, at 1PM ET (noon CT; 11AM MT; 10AM PT). Featuring Trainer: Mark Weiner, Chief Executive Officer, PRIME Research - Americas What PR pros will learn: * A New Paradigm: Five keys to demonstrate--and generate--PR value * Direct vs. Derived: Two paths to unlock ROI through PR--plus lesson-implicit examples of both from top consumer brands * Three Ways to Prove ROI: How to win the argument with execs or clients when budget is on the line * The "Executive Audit": How to uncover the "Secret Value Equation" in a client or company * Six traditional measures of PR performance--and how to present them * Superior PR Metrics: More effective KPIs that PR should be using to track and prove value * C-Suite Hot Buttons: What CCOs, CMOs and other execs see as most important now * Increasing Influence: How communicators can leverage research and measurement to help drive business decisions * Crisis & Issues Management: How research can help protect reputation and valuation in times of crisis * How to use research to help execs analyze where the company is headed * Ten greatest strategic mistakes communications execs make--and how to avoid them to increase prominence in the C-suite * Tips and techniques for educating management about how to use communications research to the company's best advantage For more details, go to the conference home page. Bulldog Reporter's PR University produces over 60 high-level professional development conferences per year with extraordinary speakers on media relations, PR measurement, crisis communications, social media, PR writing and PR agency management--a complete professional development program to meet all your training and updating needs. Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059. Media Contact:Brian PittmanPhone: 805-984-2977Email: [email protected] c. NewMediaWire, LLC |