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New Survey Shows Pets are Social Media's Top Dogs (and Cats)NASHVILLE, Tenn., April 27, 2016 /PRNewswire/ -- Mars Petcare US, the world's largest petcare company, announced the results of a survey exploring how pets have invaded pop culture, even becoming megastars in their own right, all thanks to the power of social media. On the heels – and paws – of National Pet Day, these new insights only underscore just how much people love animals, and the importance of sharing this love is strongly represented in social media. "As the company behind iconic brands like PEDIGREE® and IAMS®, we are committed to creating A Better World for Pets ®," said Jam Stewart, Director of Corporate Communications at Mars Petcare. "From increased health, social skills and physical activity to reduced rates of stress, depression, and heart disease, our animal companions play a significant role in making our lives – and our world – better. What we uncovered in this unique survey only supports our mission further: people adore their pets and celebrate them every day. We're proud to share the positive impact pets have on our overall well-being, regardless of the medium used to spread the word." All Animals, All the Time
More than half of pet owners polled care more about getting 'likes' and/or comments for their pet-related posts than they do for those most other topics, including changes to their own profile picture! Whichever way you throw the ball, pet posts matter most. Call them the Paw-Purratzi From dogs and cats filling up social media feeds (some even with their own profiles) to true pet celebrities who command the attention of millions, animals have become a major part of our digital lives. This survey underscores what we already know: Pets have become an integral part of people's lives and in pop culture. To learn more about how to make A Better World for Pets ®, visit Mars Petcare on Facebook at https://www.facebook.com/ABetterWorldforPets/ About Mars Petcare About The Survey OnePoll is an online market research company and corporate member of ESOMAR, employing members of the MRS and complying with standards required by the MRS code of conduct. Established in 2005, OnePoll conducts quantitative and qualitative research providing consumer insights to brands, charities, and organizations daily. To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/new-survey-shows-pets-are-social-medias-top-dogs-and-cats-300256791.html SOURCE Mars Petcare |