TMCnet News
New Research from ViSenze Finds Three in Four Consumers Are Inspired to Make Purchases by Image and Video Content Seen Across Retail and Social Media SitesViSenze, the artificial intelligence company powering visual commerce, today announced the findings from its recent study analyzing how content across the visual web drives online shoppers to engage and purchase products. For this study, 2017 Visual Commerce Report: Retail, ViSenze surveyed over 1,000 people in the U.S. over the age of 18. Of the respondents, 37 percent were over 50 years of age, the demographic holding the highest spending power in the U.S. today. The report illustrates varying ecommerce shopping preferences, with the biggest takeaway being that 75 percent of consumers are inspired to purchase by image and video content seen online. This underscores the importance for brands to understand how consumers are motivated by visual content and how they can utilize it to drive sales. Key findings from the study include:
The study also uncovered key social platform data:
Other notable stats from the survey suggest a need for a more cohesive method for purchasing from social media platforms, and that video content is quickly becoming a significant monetization opportunity:
"Social media as well as the increasing amount of visual content available online influences consumer purchase behavior more every day," said Oliver Tan, CEO and Co-Founder, ViSenze. "Our Visual Commerce Report: Retail confirmed for us that retailers must revamp the way their products are discovered online in order to streamline the path to purchase. We have watched as the demand for visual search has grown, and ensuring that every product can be found, referenced, and understood based on visual attributes is the only way to capitalize on these moments of inspiration happening at any time during the customer journey."
About ViSenze: Venture-backed by Rakuten and WI Harper, ViSenze is built by web specialists and computer scientists with deep machine learning and computer vision experience. ViSenze has offices in US, UK, India, China and Singapore. For more information please visit: http://visenze.com/
View source version on businesswire.com: http://www.businesswire.com/news/home/20171019005185/en/ |