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New app allows customers to endorse favourite brands [Bizcommunity (South Africa)](Bizcommunity (South Africa) Via Acquire Media NewsEdge) Accolades, a new app from Ovations Group and Thought Faqtory was built to reward engaged customers with specials, loyalty points and convenient mobile payments in retail environments. Customers will be able to browse, buy and engage with products and brands via the mobile app. They will be able to connect with friends on social channels, check-in and endorse favourite brands. They will view products, deals and share their product experiences. Insight into mobile consumer behaviour After a year of beta testing and customer feedback, the app and platform is now live with selected customers. It was built by to leverage a new generation of smart app technology that connects to Bluetooth smart devices - most notably Estimote Beacons - in order to deliver a new contextual experience to smartphone users. In addition, it also presents merchants with an opportunity to better understand their customers and engage them at the right time. Estimote Beacons provide micro-location accuracy to smartphone users and allows them to subscribe to relevant offers and specials and receive them when they make sense. "From a merchant perspective, the app offers new insight into mobile consumer behaviour. Through the app, retailers and brands will be able to understand and analyse consumer browsing and buying habits. This will enable them to cross sell and offer promotions that make sense to a customer, based on their detailed profiles as well as the right time and specific location," says Craig Leppan, Ovations Group Associate Director. Branded solutions Currently, the app is providing merchant branded solutions for the quick service restaurant sector to demonstrate to customers and merchants the power and convenience of mobile for ordering, paying and rewards. "Our Coffee App is built on the Accolades platform and is in private testing to monitor user experiences around ordering and paying for coffee on mobile and measuring user engagement with location based marketing and analytics and the impact on the conventional merchant point of sale environment." For more information, email [email protected]. All rights reserved. (c) 2014 Bizcommunity.com Provided by SyndiGate Media Inc. (Syndigate.info). |