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Networks In Motion Announces One Million Paid Mobile Phone Navigation Subscribers
ALISO VIEJO, Calif. --(Business Wire)-- Networks In Motion, the award-winning wireless navigation and location-based services (LBS) company, today announced that it recently exceeded one million paid users of its real-time navigation services on GPS-enabled mobile phones based on the company's LBS NavBuilder(TM) platform.
Networks In Motion's LBS platform delivers turn-by-turn, voice-prompted directions with auto-rerouting if a turn is missed, as well as local search of nearly 14 million points of interest and detailed color maps that can be quickly panned and zoomed. The subscription costs $9.99 per month or $2.99 per day.
"Reaching one million paid subscribers in just over a year is a major milestone that shows consumers are choosing the convenience of GPS navigation on a device they already carry with them everyday," said Doug Antone, president and CEO of Networks In Motion. "We believe this rapid market acceptance strongly indicates where people will turn for their navigation needs."
"Both local search and turn-by-turn navigation, offered by Networks In Motion, will drive strong interest for GPS navigation on mobile phones over the next 12 months," said Chris Hazelton, senior analyst in IDC's Mobile Device Technology and Trends program. "Continuously updated, simple, and easy-to-use offerings like these pose the greatest threat to the personal navigation device market."
According to Frost & Sullivan, the total U.S. LBS market will exceed $600 million by 2008 and according to ABI Research, mobile phone LBS will reach 335 million subscribers worldwide by 2011.
Major North American telecommunications companies using Networks In Motion's LBS platform include Verizon Wireless, Alltel and TELUS. Networks In Motion also partnered with AAA to provide AAA Mobile to consumers later this year, which transforms the mobile phone into a powerful navigation device and travel companion.
About Networks In Motion
Networks In Motion(TM) (NIM) is an award-winning wireless navigation and LBS Company, with products that are built on a foundation of strategic patents, scalable and extensible server network, advanced mapping technology and integration with emerging wireless and positioning technologies. Founded in 2000, the company is headquartered in Aliso Viejo, Calif. More information is available at http://www.networksinmotion.com.
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