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NetBase Signs on Paige Leidig as Chief Marketing Officer and Dave Pefley as Chief Financial Officer
[February 04, 2016]

NetBase Signs on Paige Leidig as Chief Marketing Officer and Dave Pefley as Chief Financial Officer


NetBase, a global leader in enterprise social analytics, today announced it has appointed two new members of its executive team: Paige Leidig as chief marketing officer (CMO) and Dave Pefley as chief financial officer (CFO), replacing current CFO Bob Pape, who is retiring. To learn more about Leidig, Pefley, and the NetBase leadership team, please visit: http://www.netbase.com/about-netbase/leadership-team.

The growth of the executive team at NetBase comes on the heels of a successful 2015 with many new product offerings and key strategic partnerships. The company has grown its revenue by 4,000 percent since the second quarter of 2012, and has a fast growing customer base across more than 40 countries. NetBase recently expanded its headquarters to an office space that is two times larger in Santa Clara to support its ambitious hiring and projected growth in 2016.

"2016 is poised to be an exciting year for the adoption and advancement of social media analytics," said Peter Caswell, CEO of NetBase. "NetBase is at the forefront of that movement and I'm pleased to be bringing on seasoned professionals like Paige and Dave to continue our upward trajectory as the premier social media analytics solution for marketers and advertisers who want to understand and grow their businesses through closer engagement with their audiences."

As CMO, Leidig will oversee the company's marketing and communications functions and support collaboration with brands and social media stakeholders. He joins NetBae with 20 years' experience in technology and marketing, working to sell enterprise application solutions and manage trusted customer relationships. Prior to his current role, Leidig was CMO for CipherCloud where he was responsible for all aspects of marketing and helped lead the company from the early stage to a leader in the cloud security market. Leidig has also worked in senior management positions at SAP (News - Alert), Ariba, Elance, and E*Trade.



"As a marketer, I know the true value of understanding your audiences is key to driving ROI and successfully engaging with customers," said Leidig. "With the growth of social media, knowing your audience and drawing out key insights is more important than ever. I'm eager to continue the growth of adoption for NetBase social media analytics as a central component of a marketer's toolbox."

As CFO, Pefley will oversee the company's financial operations including finance, accounting, HR, legal, investor relations, planning and reporting. He joins NetBase with more than 25 years of senior level finance experience, managing rapid growth for public and private technology companies. Most recently he was CFO of Adaptive Insights, a software as a service (SaaS (News - Alert)) leader in corporate performance management (CPM), prior to that held CFO or senior financial leadership roles at companies including KLA-Tencor, Yield Dynamics, Virtutech (a virtualization software company acquired by Intel (News - Alert)), and Aspect Development (acquired in one of the largest software mergers in history).


"NetBase innovates at the forefront of social analytics, way beyond what other players in the space are doing," said Pefley. "I am joining a strong team at NetBase that is making incredible audience insights accessible to a broad range of companies and agencies."

About NetBase

NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses, and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR, and product innovation. NetBase is a trusted partner to American Airlines, Arby's, Coca-Cola, Ogilvy, T-Mobile (News - Alert), Universal Music Group Nashville, Walmart, and YUM! Brands. Learn more at www.netbase.com or @NetBase. See your brand's social movement in real-time with NetBase LIVE Pulse™.


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