NeoMedia Europe Completes 3 Projects in Australia
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[October 31, 2009]

NeoMedia Europe Completes 3 Projects in Australia

Oct 31, 2009 (Close-Up Media via COMTEX) -- NeoMedia Europe AG, a developer of mobile barcode and scanning technology, announced the completion of three projects across what is already Europe's most advanced mobile market.

Dorbirner Messe, an organizer of trade fairs in Austria, first engaged with NeoMedia in the spring of 2009 when it used 2D codes in the promotional campaign for its spring exhibition "Fruhjahrsmesse". Following the completion of this campaign, NeoMedia and partner Philipp (a mobile solution and services provider), have completed the Autumn Fair in Dornbirn. The autumn project involved issuing all exhibitors their own 2D barcode linked directly to their personal mobile subpage. These barcodes were displayed across a range of media including transport; employee t-shirts; and regional print media.



Another partnership with Philipp has most recently seen NeoMedia provide 2D barcodes to the promotional materials of Die Grune Alternative Vorarlberg, the Austrian Green Party. 2D barcodes displayed on billboards; print ads; and party brochures allowed the electorate to directly access further information on the green party during the regional elections that took place over the summer months. The party didn't engage with mobile barcodes as a means to increase their share of the vote, but rather to demonstrate their use of methods of connecting with the electorate.

Speaking on the successful completion of the three projects, Dr. Christian Steinborn, CEO of NeoMedia Europe AG, said, "We have previously engaged with other brands including Nokia, Mazda and Tele.ring on 2D barcode projects. The completion of three more projects further highlights Austrian businesses appreciation of the benefits to customer engagement that mobile marketing can provide." ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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