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Need for Efficient Land Management Predicted to Augment the Global GIS Analytics Market Until 2020, Says Technavio
[July 13, 2016]

Need for Efficient Land Management Predicted to Augment the Global GIS Analytics Market Until 2020, Says Technavio


According to the latest market research report by Technavio, the global geographic information system (GIS) analytics market is expected to record a CAGR of over 18% until 2020.

In this report, Technavio covers the present scenario and growth prospects of the global GIS analytics market for 2016-2020. To calculate market size, the report takes only the software and services into consideration.

  • The revenue of new software licenses is realized from the fee earned by vendors that provide analytics to customers. The revenue of the software license includes both perpetual and periodic licenses and subscriptions. Perpetual licenses are one-time investments, where the software can be used indefinitely. The revenue from periodic licenses and subscriptions is earned from the fee charged to keep the license active. It also includes the fee associated with pay-as-you-use and cloud offerings.
  • Service revenue includes the consulting fee, which includes the fee charged for consulting in design methodology, and support and deployment. Maintenance revenue includes the periodic fee associated with software updates.

"GIS analytics helps to efficiently manage land information by providing valuable information such as land registration details, vacant land areas, and data on mining activities. In addition, it helps in logistics management and location identification, which results in better community planning, utility management, and asset management," said Amrita Choudhury, one of Technavio's lead industry analysts for enterprise application research.

Global GIS analytics market by geography 2015 (% share)

  • Europe 32.07%
  • Americas 29.94%
  • Asia 27.92%
  • ROW 10.07%

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Europe: largest region for the GIS analytics market

The increased need for faster and more effective decision-making processes in the rtail sector acts as a major growth driver for the GIS analytics market in Europe. Many retail companies, such as Carrefour, are becoming increasingly dependent on GIS analytics to have a better understanding of the demographics of the region. It enhances operational efficiency and helps to develop a competitive edge.



The retail sector in Europe had a good growth rate in 2014 and 2015 due to strong economic growth in the UK, France, and Germany. A positive growth rate was recorded in Spain and Portugal in 2014 and 2015.

Americas: second largest region for the GIS analytics market


The increasing use of GIS analytics across the retail sector has contributed to the growth of the GIS analytics market. This is because of the growing need for expansion and differentiation among the major players in the retail sector such as Walmart and Target (News - Alert). The growth of the online retail industry after 2010 has posed a major threat to brick-and-mortar stores. This compelled companies to choose a customer-focused approach for marketing. The data for this type of marketing is obtained using GIS analytics. In the retail industry in the Americas, GIS analytics is mainly used for location mapping and for analyzing sales trends specific to locations. In 2015, the retail sector in the US showed increased growth because of the low unemployment rate, stable energy prices, and increased consumer confidence in the economy. As a result, retailers have started focusing on offering products at competitive prices. They have increased the number of purchasing platforms and the product portfolio.

GIS analytics market in Asia

China, Japan, South Korea, India, Taiwan, and Singapore are the major revenue-generating countries in the region. The increased adoption of GIS analytics solutions by the government sector in these countries has contributed to the growth of the GIS analytics market.

The government and transportation sectors are the major end-users of GIS analytics solutions in Asia. In areas such as China and India, the government is more focused on expanding the infrastructure network owing to an increase in population and the growing population density in metro cities.

The metro train network in Shanghai, China, is an example of the complicated network planning required to implement metro systems throughout the city. It was a major challenge because Shanghai is a large city with a high population density. In addition, there are a lot of bus stations and commercial buildings in the area. The metro station was to be built in the least expensive manner, and after taking these factors into consideration, GIS analytics and spatial design network analysis were used to find the ideal place for the metro stations.

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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